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1688商家如何用店雷达监控同行?【竞品分析、1688店铺运营】
Sou Hu Cai Jing· 2025-05-27 10:37
Group 1 - Competitive analysis is crucial for product selection and store optimization on 1688, focusing on three types of competitors: super competitors, recent competitors, and direct competitors [1] - Super competitors are the top 3-5 players in the industry, serving as long-term learning benchmarks [1] - Recent competitors are those with outstanding sales performance in the last 30 days, allowing sellers to quickly capture market changes [1] Group 2 - Direct competitors are products with similar user demographics, pricing, and features, where sellers can identify differentiation advantages and shortcomings [1] - Sellers can monitor competitors' daily sales data, including sales volume, estimated sales revenue, and turnover rates, using tools like store radar [1][2] Group 3 - Analyzing pricing strategies of competitors, including price changes, promotional activities, and pricing tiers based on specifications, is essential for maintaining competitive pricing [6] - Understanding SKU combinations and sales performance of different variants helps optimize inventory and improve sales efficiency [8] Group 4 - Tracking competitors' promotional strategies during holidays and major sales events can provide insights into effective sales tactics [10] - Observing the frequency and timing of new product launches in relation to market trends can help adjust sellers' own launch plans [10] Group 5 - Analyzing customer feedback on competitors' product detail pages, including reviews and ratings, can reveal strengths and weaknesses, guiding product optimization [13] - Utilizing comment analysis and SKU performance data can help identify market demands and improve service offerings [14][18]