Core Viewpoint - The real estate industry is undergoing a deep adjustment period, and building "good houses" has become a necessary mission for real estate companies. Shaanxi Construction Real Estate Group is leveraging policy guidance, product innovation, delivery assurance, and technological empowerment to create a high-quality development system, providing a valuable model for industry transformation [1] Group 1: Policy Guidance and Market Demand - The 2025 government work report includes "good house" construction as a national strategy, marking a systemic shift in housing policy from "scale expansion" to "quality improvement" [2] - Shaanxi Construction Real Estate Group integrates meticulous standards into the entire real estate development process, from site selection to construction, focusing on aesthetics, functionality, green energy efficiency, and smart technology [2] - The company adheres to the principle of "quality first, service-oriented," enhancing product and service capabilities to create high-quality living spaces and vibrant community ecosystems [2] Group 2: Market Confidence and Product Delivery - In the context of "ensuring delivery and stabilizing people's livelihoods," the company prioritizes delivery capability as a core aspect of brand building, planning to deliver 20 batches of 9,047 housing units in 2024 and 5 batches of 1,624 units in 2025, totaling 10,671 units [3] - The company actively promotes green building standards and incorporates low-carbon, environmentally friendly, and energy-efficient concepts throughout the product lifecycle [3] - Shaanxi Construction Real Estate Group enhances brand competitiveness and earns widespread recognition through high-standard product delivery and smart community construction [3] Group 3: Green Technology and Sustainable Development - The company implements the "Four New" strategy, focusing on product innovation and service upgrades, establishing the "Five Good" product concept for high-quality housing [4] - The Yan Nan Yun Jing project in Xi'an exemplifies the "Five Good" concept, emphasizing harmony between architecture and nature with a comprehensive landscape design [4] - The Shaanxi Chang'an Mansion South Courtyard project was selected as a provincial high-quality residential pilot project, showcasing the company's commitment to high-quality, low-density housing [4] Group 4: Transition from Scale to Value - As the real estate market shifts from high-speed growth to value-driven development, the company responds to policies, transforms product capabilities into livelihood guarantees, and leverages technological innovation as a core driving force [5] - This "policy-demand-capability" triad development logic not only opens up a path for the company's high-quality development but also sends a clear signal to the industry about the importance of returning to the essence of housing and building core capabilities through long-termism [6]