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12个品牌破亿、总人气5.5亿 辛选集团618圆满收官
Huan Qiu Wang· 2025-06-20 12:58
Group 1 - The core achievement of the company during the 618 shopping festival includes over 330 million total sales, with 12 brands exceeding 100 million in sales and a total of 3.3 million orders [1] - The company launched the "Fresh Taste Plan" for Guangdong lychee, facilitating the sale of 305,000 orders and generating sales of 11.84 million yuan within three days [3] - The company emphasized the unique qualities of Guangdong lychee through immersive short videos and live broadcasts, showcasing the entire process from cultivation to packaging [5] Group 2 - The total sales for food and fresh produce during the 618 event reached nearly 900 million yuan, with significant contributions from Guangdong lychee and durian [6] - The company has a strong commitment to social responsibility, having achieved over 2 billion yuan in sales to support farmers through its "Xinhuo Plan" [8] - The company has implemented a "green channel" for exporting quality products to the domestic market, enhancing user experience with over 1,600 professional customer service representatives available 24/7 [8]