来源：环球网 2025年12月15日，德华兔宝宝装饰新材股份有限公司（以下简称"兔宝宝"）邀请多家媒体参加"探秘品 质内核，解码未来之家兔宝宝好房子媒体工厂行"活动。 活动首站，媒体团实地探访"'好房子' 浙样造——2025年浙江省'好房子'展"的兔宝宝实景展区。作为家 居装饰材料领军企业，兔宝宝参与该展区建设，从执行到落成仅耗时33天，刷新行业交付速度纪录，彰 显出强大的交付能力与深厚技术沉淀；同时依托30余年技术积累与环保研发底蕴，从材料，设计，功能 等多维度打造高端实木系列产品，专为改善型居住需求提供定制化解决方案。 在深度对话环节，德华兔宝宝装饰新材股份有限公司副总经理徐伟达、德华兔宝宝装饰新材股份有限公 司总经理助理兼供应链管理有限公司总经理陆鸣亮、德华兔宝宝品牌建设中心副总监闻国涛、德华兔宝 宝装饰材料销售有限公司客户服务部经理钟民锋就企业文化、产品品控、品牌服务等展开交流。闻国涛 围绕"好房子"评价标准，以安全健康、情感适配、全周期成长三大维度，勾勒出理想人居的核心范式， 为行业与消费者提供了重要参考。 安全健康：筑牢人居核心底线 家居环境的环保安全是"好房子"的首要前提，也是兔宝宝深耕三十余年 ...

Core Viewpoint - The company,兔宝宝, reported a revenue of 3.634 billion yuan and a net profit of 268 million yuan for the first half of 2025, reflecting a year-on-year growth of 9.71% in net profit and 10% in basic earnings per share, indicating a stable performance amidst a transitioning market towards high-quality development [1][2]. Financial Performance - In the first half of 2025, the company achieved a revenue of 36.34 billion yuan and a net profit of 2.68 billion yuan, with a year-on-year increase of 9.71% in net profit [1][2]. - The main business segments, including decorative materials and brand usage fees, generated revenues of 28.00 billion yuan and 201 million yuan, respectively, with gross margins of 12.20% and 99.22% [2]. - The company’s sales expenses, management expenses, and financial expenses were 116 million yuan, 204 million yuan, and -34.04 million yuan, reflecting a year-on-year increase of 8.39% in sales expenses and a decrease of 23.04% in management expenses [7]. Market Position and Strategy - The company has established a vast terminal network with over 6,000 specialized stores, positioning itself as a leading player in the board material industry [1]. - The company has formed stable business partnerships with over 20,000 custom furniture enterprises, driving strong momentum for industry transformation [1][2]. - The company is focusing on high-quality development and has optimized its operational strategies across various channels, including furniture factories, home decoration companies, and construction projects [3][4][6]. Industry Trends - The Chinese building decoration materials market is projected to reach 4.2 trillion yuan in 2024, with an expected compound annual growth rate of over 7% [2]. - The demand for decorative materials is anticipated to be significantly boosted by real estate stimulus policies and expanding consumer subsidy programs [2]. Innovation and Sustainability - The company is committed to green innovation, focusing on the development of high-quality, environmentally friendly decorative materials, and has maintained a leading position in the high-end eco-friendly furniture board market [8][9]. - The company has received a BBB ESG rating, ranking 19th among 50 companies in the paper and forestry products sector, reflecting its commitment to sustainable development [8]. Shareholder Returns - The company plans to distribute a cash dividend of 2.8 yuan per 10 shares, amounting to 229 million yuan for the first half of 2025, as part of its commitment to enhancing shareholder returns [10]. - The company has a three-year shareholder return plan, committing to distribute at least 50% of its distributable profits in cash annually [10][11].