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“陪伴经济”爆火,孤独正在成为一门生意
新消费智库· 2025-05-30 12:43
Core Viewpoint - The "accompanying economy" is emerging as a new consumption model aimed at addressing the emotional needs of individuals in a fast-paced society, with a projected market size of 50 billion yuan by 2025 in China [3][4]. Group 1: Accompanying Economy Overview - The accompanying economy is characterized by various services such as accompanying for medical visits, exercise, conversations, and leisure activities, which cater to both functional and emotional needs [3][4][7]. - The rise of the accompanying economy is linked to the increasing prevalence of single and lonely individuals, creating a market for emotional support services [3][4]. Group 2: Service Types and Market Demand - Accompanying services include medical accompaniment, exercise partners, and emotional support through conversations and games, which enhance the overall experience for consumers [7][12]. - The medical accompaniment service has seen a significant demand, with a reported shortage of 120,000 accompanying professionals in Shanghai alone, indicating a growing market opportunity [10]. Group 3: Pricing and Consumer Segments - Pricing for accompanying services varies, with medical accompaniment costing around 288 yuan for half a day and 500 yuan for a full day, while exercise companionship ranges from 250 to 450 yuan depending on the time of day [8][11]. - Target consumer segments include the elderly, pregnant women, new mothers, and young individuals seeking companionship during activities [8][10]. Group 4: Future Opportunities and Trends - The accompanying economy presents vast opportunities, with key trends including understanding diverse consumer needs, enhancing service experiences, developing convenient booking systems, and promoting values of warmth and care [15][18][20]. - Companies are encouraged to innovate service delivery through technology, such as dedicated apps for booking accompanying services, to improve customer engagement and satisfaction [18]. Group 5: Industry Growth and Sustainability - The accompanying economy is positioned for significant growth, providing emotional support and flexible employment opportunities, but it requires regulation and healthy operational practices to thrive [20][22]. - Stakeholders, including consumers, service providers, and regulators, must collaborate to ensure the industry's sustainable development and to foster a positive social impact [22].
“陪伴经济”爆火,孤独正在成为一门生意
3 6 Ke· 2025-05-19 11:18
你是否有过这样的时刻? 一个人去医院看病,在各个科室之间奔波,却连个帮忙拿东西、排队的人都没有; 想出门旅游,满心期待的打卡景点,却只能举着自拍杆,艰难地记录下自己的身影; 多维业态:从功能性到情感化的转变 其实,"陪伴经济"并非新鲜事物。早在海底捞推出"一人食"场景中放置陪伴小熊的服务时,陪伴经济的雏形已清晰可辨。当下,随着单身经济与孤独经济 的持续升温,"陪伴经济"更加多元化,在早期的功能型陪伴之外,衍生出更多情感型陪伴。 从陪诊到陪爬,从陪聊到陪玩……"陪伴经济"不仅满足了年轻人的功能性需求,更提供了情感价值,这种从功能性到情感化的转变,让陪伴经济焕发出新 的生命力,陪伴服务正在成为一种新型的就业方式和消费方式。 陪诊:就医路上的温暖依靠 生病时,身体本就不适,还要独自面对医院复杂的流程,挂号、候诊、检查、取药,每一步都让人疲惫不堪。陪诊师的出现,让看病不再麻烦。他们提前 帮忙挂号,就诊时陪伴左右,协助与医生沟通,还能帮忙取药、拿检查报告。 在社交平台上,搜索"陪诊",有大量的自荐帖,"可以陪做检查、代取报告、陪手术、陪打点滴……"陪诊费用为288元/半天,500元/天,超时60元/小时, 也可以按小时 ...