Group 1 - The Double Eleven (11.11) shopping festival has been moved up to October 9, leading to increased competition among e-commerce platforms [1][3] - Platforms like JD.com and Taobao are shortening pre-sale periods and offering immediate delivery options to enhance consumer convenience [3] - Consumers are divided in their reactions, with younger shoppers appreciating the new shopping methods while older consumers express skepticism about potential overpricing [3][4] Group 2 - Manufacturers and logistics companies are feeling the pressure due to the earlier promotional season, with production lines operating continuously and increased hiring of temporary workers [3] - Regulatory bodies are actively monitoring for false promotions, resulting in caution among merchants regarding their advertising claims [3] - Douyin (TikTok) is entering the competition by focusing on short video marketing for the Double Eleven event, prompting traditional e-commerce platforms to adapt their strategies [3]