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光明乳业:数字化转型赋能,引领乳业成本管理新变革
Quan Jing Wang· 2025-09-12 05:26
Core Insights - The core viewpoint of the articles is that Guangming Dairy is leading the digital transformation in the dairy industry, leveraging new technologies to enhance cost management and provide a model for other companies in their digital transition [1][2]. Group 1: Digital Transformation Initiatives - Guangming Dairy has established a dedicated digital transformation department and built a comprehensive big data platform to upgrade traditional operations into digital ones [1]. - The company integrates technologies such as big data, cloud computing, and artificial intelligence to create smart factories and digital pastures, enhancing consumer experience through real-time feedback [1]. - The digital transformation covers the entire supply chain, from dairy source management to production and logistics, ensuring efficient collaboration and data connectivity [1]. Group 2: Strategic Partnerships and Sales Innovation - Guangming Dairy has formed a strategic partnership with Alibaba to empower traditional sales channels through a new retail model that combines online and offline sales [2]. - The company utilizes big data to better identify customers, optimize inventory, and enhance resource utilization, leading to cost savings and sustainable development [2]. Group 3: Consumer Trust and Transparency - The company has implemented a digital traceability system that presents a transparent production process to consumers, enhancing trust in its dairy products [2]. - Real-time monitoring of production processes allows consumers to participate in oversight, significantly increasing their confidence in Guangming Dairy's products [2]. Group 4: Future Outlook - Guangming Dairy aims to continue deepening its digital reforms, pushing the dairy industry towards smarter and more efficient operations, ultimately delivering higher quality products to consumers and contributing to sustainable industry development [2].