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年轻人追捧,多渠道热销!全球累计销量超一亿的雅迪又出硬核新品
凤凰网财经· 2025-06-18 13:42
Core Viewpoint - The article highlights the overwhelming popularity of the Yadea Crown S series, which has become a benchmark in the electric mobility sector, driven by its exceptional performance and user-centric design [1][12]. Group 1: Sales Performance - The Yadea Crown S series has experienced a sales frenzy, with reports of stores selling out immediately upon arrival, indicating a demand comparable to that of the "Super League" [3]. - The series has garnered widespread recognition and praise from consumers globally, with customers eagerly waiting to purchase the new models [3][6]. Group 2: User Engagement and Feedback - Social media buzz around the Crown S series has been significant, with users sharing their positive experiences and excitement about the product, contributing to a snowball effect in word-of-mouth marketing [6]. - The series has sparked discussions online regarding its long battery life and robust performance, further enhancing its appeal [6]. Group 3: Product Features and Innovations - Yadea has identified three primary user needs for long-range capabilities: sustained long-range, strong power with long-range, and low-temperature endurance, leading to the development of various models within the Crown S series [7][8]. - The Crown S series includes models like the Crown S White Shark 90 and 100, which are designed to meet diverse long-range requirements while also promising a three-year battery durability guarantee [8][12]. Group 4: Market Positioning and Strategy - The global success of the Crown S series reflects Yadea's commitment to a user-centered approach, showcasing the strong demand for high-quality and high-performance electric mobility solutions in the market [12]. - As the green transition accelerates, Yadea aims to leverage its technological expertise and understanding of consumer pain points to lead industry upgrades [12][13].
全场景长续航、耐用性双剑合璧 雅迪定义电动车“价值竞争”规则
Huan Qiu Wang· 2025-05-28 13:56
Core Insights - The electric vehicle market is shifting from a "price war" to a "value war," with a focus on endurance and durability as key competitive factors [1][16] - Yadea's new Crown S series emphasizes long endurance and battery durability, addressing diverse user needs across various riding scenarios [2][4] Group 1: Market Trends - 72% of consumers prioritize endurance when purchasing electric vehicles, followed by durability [1] - The release of the new safety standards for electric bicycles highlights the importance of durability and battery performance [1] Group 2: Product Innovations - Yadea's Crown S series introduces the "Crown S Long Endurance Battery Warranty for Three Years," setting a new industry standard for endurance [2] - The Crown S White Shark model features a TTFAR Evergreen Range Extender system and a second-generation graphene lead-acid battery, enhancing battery durability and performance [4][11] Group 3: User Experience - Yadea's products cater to different user groups, offering solutions for urban commuting, long-distance travel, and winter riding [4] - The Crown S series aims to elevate user experience from "usable" to "practical" and "good to use," reflecting a significant shift in user value perception [9] Group 4: Technological Advancements - Yadea's self-developed second-generation graphene battery incorporates eight core material innovations, enhancing battery life and efficiency [11] - The company has invested over 5.927 billion yuan in R&D since 2016, establishing a comprehensive innovation matrix [11] Group 5: Brand Positioning - Yadea has sold over 20 million units of the Crown S series by April 2025, earning recognition as a leader in long-endurance electric two-wheelers [9] - The brand is actively engaging with younger consumers through partnerships with popular cultural icons and sustainability initiatives [14][16]