Core Insights - The article highlights the recognition of Lin Junrong, founder and chairman of Jason Entertainment Group, as one of the "40 Under 40 Most Promising Business Elites in China" by Fortune China, reflecting the potential of the Chinese cultural and creative industry, particularly the "Guzhuan" (anime peripheral enthusiasts) market [1][4] - According to iResearch's report, the domestic "Guzhuan" market is projected to exceed 60 billion yuan in 2024, with a compound annual growth rate of 28%, positioning Jason Entertainment as a significant player in this emerging market [1] Company Overview - Jason Entertainment is a comprehensive cultural and entertainment group that operates in IP copyright management, film and animation content investment, and the design, development, and sales of IP derivatives, with a global business footprint [1] - The company has grown from a small team of 4 in 2019 to over 600 employees, securing the second-largest market share in the "Guzhuan" sector [1][6] Business Strategy - The company focuses on creating emotionally resonant products, guided by the brand philosophy of "passion ignited from the heart," and has attracted a team of like-minded young creative talents [1] - The core revenue driver is the card business, which contributes over 60% of total revenue, with successful product launches like the collectible card series based on popular IPs such as "Douluo Dalu" and "Nezha" [1][6] Market Expansion - Jason Entertainment has successfully leveraged live-streaming e-commerce, particularly through the innovative "card unpacking" format, which has significantly increased user engagement and sales [10][11] - The company has established both online and offline channels, with plans to expand its physical store presence across 30 cities in China, aiming for annual sales to exceed 1 billion yuan [11] Cultural Integration - The company emphasizes the cultural value of its products, integrating traditional Chinese craftsmanship with modern design, and aims to tell Chinese stories through its card products [12][13] - Notable products include collectible cards that incorporate traditional cultural elements and modern technology, enhancing their appeal both domestically and internationally [13][15]