Core Insights - The China Shanghai Toy Expo, a leading event in the Asian toy and pop culture industry, showcased the innovative achievements of the company, highlighting its new IP collaborations and immersive TCG experiences [1] Group 1: New IP Collaborations - The company launched new IP products across various fields, including anime, fast-moving consumer goods, web literature, and film, featuring titles like "Honey Snow Ice City," "Little Liu Duck," "Prince of Tennis," "Tomb Raider Notes," and "Barbie," creating a diverse IP matrix [2] - The company also introduced NBA star cards and ETERSOURCE Jay Chou Carnival series collectible cards, demonstrating an open-minded approach to product development and promoting cultural integration [2] Group 2: New Product Categories - The company showcased three new product lines: plush toys, trendy toys, and stationery, emphasizing its full industry chain development and operational capabilities to meet the diverse needs of young consumers [4] - The plush toys feature popular IPs like "My Little Pony," "Ultraman," and "Haikyuu," offering collectible and companionship value [4] - The trendy toy series includes figures, mini scenes, and 3D cards, providing emotional value for decoration, collection, and daily carry [4] - A new type of gel pen was introduced, combining trendy design with a smooth writing experience for educational and office settings [4] Group 3: TCG Immersive Interaction - The company organized a two-day TCG trial event featuring five popular trading card games, allowing enthusiasts to experience strategic battles under professional guidance [6] - The company has been expanding its TCG product matrix and hosting experience events and competitions across the country to enhance consumer engagement [6] - The company is also accelerating its overseas expansion, showcasing upcoming Southeast Asian games and previously launched popular IP cards in the U.S. market, attracting international attention [6] Group 4: Industry Positioning - As a cultural and intelligent manufacturing enterprise, the company has established a comprehensive industry chain covering R&D, manufacturing, channel sales, and brand operation [8] - The company aims to promote Chinese cultural creativity globally through diverse products and high-quality experiences, connecting with consumers worldwide [8]