"雪王"要抢迪士尼的生意了？ 2月初，蜜雪冰城在BOSS直聘上，放出了数条和"乐园项目"有关的招聘信息。岗位包括乐园演艺统筹、 乐园工程管理、乐园周边产品统筹等。 这些岗位的月薪，在1.1万到2.4万元之间，地点位于蜜雪的大本营——河南郑州。官方未正面回应，关 于雪王跨界主题乐园的讨论已然发酵。 这些细节都指向，张氏兄弟真的打算建一座主题乐园，而且对标两大乐园巨头。蜜雪乐园可能会围 绕"雪王"IP，设立游乐项目、主题区域、互动巡游等。 "项目地勘已完成，或落地郑州中牟。"有网友爆料称，不过信息未获官方确认。 实体乐园投入大、回本慢、运营重，不是一门好做的生意。低调的张氏兄弟，走了一条行业内没人走过 的路。 "打造实体乐园，能进一步挖掘IP的商业潜力，拓展衍生品、互动娱乐等收入来源。"丝路社会科学研究 院投资部主任王守博告诉《21CBR》记者。 据悉，蜜雪冰城已注册"雪王动画""雪王学堂""雪王牧场"等商标，涵盖餐饮住宿、教育娱乐等领域。 做大"雪王"IP，张红超、张红甫兄弟是认真的。 落子郑州 蜜雪发布的乐园岗位任职要求，多次提到了迪士尼、环球影城的名字。 乐园内容编剧岗，要求熟悉国内外知名IP乐园，如迪士尼 ...

Core Insights - The article discusses the visit of senior editor Qiu Liyan and her team from Taiwan's "Yuanjian" magazine to the headquarters flagship store of Mixue Ice City in Zhengzhou, focusing on how this global tea beverage brand has achieved a scale of 10,000 stores and the underlying business logic and strategic layout [1]. Group 1: Business Model and Supply Chain - Mixue Ice City has developed a highly vertically integrated supply chain, which is the largest and most complete end-to-end supply chain system in the industry, supporting its robust expansion [1]. - The company has innovatively created a "321" industry integration model, which provides solid support for the steady expansion of its global stores [1]. Group 2: Brand and Market Strategy - The flagship store in Zhengzhou serves multiple functions, including product sales, new product testing, brand image display, and digital operation demonstration, allowing the company to quickly gather consumer dynamics and market feedback [3]. - The brand IP "Xue Wang" and its surrounding products reflect the company's efforts to maintain price advantages while continuously promoting brand youthfulness and enhancing user experience [3]. Group 3: Cultural and Economic Exchange - The visit highlights the vibrant consumer market and innovative foundation of Zhengzhou, contributing to cross-strait industrial exchange and emotional connection [5].