Core Insights - The event "European Pioneer Selection Conference" held in Paris showcased various brands, including Zhangzhou Pien Tze Huang Pharmaceutical Co., which highlighted its products combining traditional wisdom and modern technology [1] Group 1: Event Overview - The selection conference attracted hundreds of brands and buyers from China and Europe, marking a key activity of the 2025 China-France Brand Week [1] - Pien Tze Huang's booth featured a blend of French romantic style and technological design, displaying both traditional medicines and beauty products [3] Group 2: Product Offerings - Pien Tze Huang's product range included pharmaceuticals, cosmetics, and health foods, addressing European consumers' needs for convenient medication and natural ingredients [4] - The company introduced a "Night Recovery Set" targeting the "sub-health" issues of European professionals, which includes popular products like lozenges and goji berry essence [4] Group 3: Marketing Strategy - The company employed a dual strategy of academic research and experiential marketing to bridge cultural gaps, using scientific conclusions and experimental data to educate consumers about the benefits of traditional Chinese medicine [5] - The success at the selection conference demonstrated that traditional Chinese medicine can appeal to global consumers, positioning Pien Tze Huang as a bridge between Eastern and Western health philosophies [5]