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润星集团“青耘吉林 润泽故乡”直播助农专场收官 助力超1.5亿元“吉字号”好物走向全国
Sou Hu Wang· 2025-12-16 10:28
Core Insights - The live-streaming event "Qingyun Jilin, Runze Hometown" organized by Runxing Group achieved a total sales volume exceeding 1.5 billion RMB, promoting local products such as ginseng, dried blueberries, and rice nationwide [1][3]. Group 1: Event Overview - The live-streaming event took place from December 14 to 16, hosted by Yang Runxin, a prominent influencer known as "Dandan" [1]. - The event was part of the "Qingyun China" initiative aimed at empowering youth in rural revitalization and promoting high-quality agricultural products [3]. Group 2: Sales Performance - A specific ginseng product sold over 40,000 units, generating sales exceeding 6 million RMB; another ginseng honey slice sold over 50,000 units with sales surpassing 4.4 million RMB; and a Long White Mountain blueberry product sold over 80,000 units, achieving sales over 3 million RMB [4]. Group 3: Community Impact - Yang Runxin received multiple accolades for her contributions to agricultural assistance, including the title of "Outstanding Agricultural Ambassador" from the local government [6]. - The event also supported local businesses, with testimonials from entrepreneurs expressing gratitude for the exposure and opportunities provided through the live-streaming platform [6]. Group 4: Social Responsibility - Yang Runxin emphasized the importance of giving back to the community, including donations to local schools and initiatives to support disabled individuals in employment [6][9]. - The event aligns with national efforts to promote rural revitalization and the development of e-commerce as a means to connect urban and rural areas [9]. Group 5: Future Plans - Yang Runxin plans to deepen collaborations with local industries and continue promoting the "Ji" brand, encouraging more youth to engage in rural development [9].