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润星集团“青耘吉林 润泽故乡”直播助农专场收官 助力超1.5亿元“吉字号”好物走向全国
Sou Hu Wang· 2025-12-16 10:28
直播现场,蛟河市副市长马学庆为杨润心颁发了蛟河市"优秀助农大使"称号;吉林省青年电子商务协会 会长陈太春为她颁发了"吉林青年助农品牌推荐官"徽章;镇赉县文旅局局长张金秋为杨润心颁发了"镇 赉文旅推荐官"聘书。 12月14日至16日,由润星集团创始人杨润心(快手超头部主播,网名"蛋蛋")担任主播的"青耘吉林 润泽 故乡"——润星集团"润星山河·行万里"吉林站直播助农专场在长春圆满落幕。据统计,专场直播总成交 额超过1.5亿元人民币,爆单不断,助力人参、蓝莓干、大米等"吉字号"好物走向全国。 日前,杨润心受邀出席"青耘中国"直播助农嘉年华暨吉林省青年电商大会,并分享电商与助农的实践经 验与思考。活动开幕式上,她与大会嘉宾共同启动了润星集团"青耘吉林 润泽故乡"直播助农吉林专 场。"家乡情结是我坚持助农的重要力量源泉。"作为从吉林走出去的青年电商代表,杨润心始终心系家 乡发展。她表示,"青耘中国"的初心,与"润星山河·行万里"的使命不谋而合——都是让青年力量成为 乡村振兴的主力军,让每一份优质农产品被看见、被珍惜。 "站在这片黑土地上,父老乡亲给了我十足的底气,我感受到了特别多的爱。"14日10时,直播准时开 始, ...
黑龙江“东北黑蜂”“黏豆包”农产品进京 全国采购额4.1亿元
Zhong Guo Xin Wen Wang· 2025-12-11 13:44
黑龙江"东北黑蜂""黏豆包"农产品进京 全国采购额4.1亿元 中新网哈尔滨12月11日电(记者 王妮娜)大兴安岭的黑蜂蜜、东北粘牙的黏豆包、一开锅满屋飘香的糯玉 米……11日,黑龙江1000多种农产品参加第十五届全国优质农产品展销周,全国参展商与黑龙江签约14 个项目,协议总额19.8亿元,其中农产品购销金额4.1亿元。 在展销周上,黑龙江省农业农村厅推介"黑土优品"和定制农产品,该省110余家企业参加活动。 本次活动是为了推动黑龙江由大粮仓变成绿色粮仓、绿色菜园、绿色厨房,黑龙江打造"黑土优品"优质 农业品牌,推动定制农业做大做强,加强农业产业合作交流,促进京、津、冀企业资本、产业资源与龙 江禀赋资源深入对接,吸引京、津、冀企业到该省投资发展农产品精深加工业,实现产业链、价值链向 中高端延伸,把"更优、更绿、更香、更安全"的优质农产品推向全国。 黑龙江省农业农村厅携手黑龙江省政府驻北京办事处、北京黑龙江企业商会、东北农业大学北京校友 会、黑龙江省稻米产业发展促进会,邀请90余家京、津、冀知名农产品加工企业、采购商、经销商及投 资机构代表,召开黑龙江省农业和农产品加工项目招商暨"黑土优品"、定制农业推介会,哈 ...
火红辣椒映振兴 粤桂协作铺就田阳致富路
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The collaboration between Guangdong and Guangxi has significantly improved agricultural productivity and market access for farmers in Tianyang District, particularly through the direct supply of high-quality chili peppers to the Greater Bay Area [7][9][30]. Group 1: Agricultural Development - The new direct supply base in Tianyang District is currently in the peak harvest season, with farmers actively harvesting and sorting chili peppers for immediate delivery [2][3][4]. - The initiative has established a direct supply chain that allows fresh produce to reach supermarkets and restaurants in cities like Shenzhen within 24 hours [5][4]. - Over the past five years, the collaboration has focused on enhancing agricultural quality and efficiency, with a core goal of "industrial prosperity and consumer assistance" [8][9]. Group 2: Quality Improvement - The introduction of the "Zhenpin" standard has led to a quality revolution, with expert teams providing comprehensive technical guidance from seed selection to harvesting and processing [10][11]. - A full-process control system has been established, including IoT monitoring for environmental data and rapid pesticide residue testing before products are certified for sale [12][14]. - Currently, Tianyang District has developed six "Zhenpin" certified bases and achieved an annual sales revenue exceeding 40 million yuan from these high-quality agricultural products [15][16][17]. Group 3: Market Access and Employment - The "order agriculture + farmer cooperation" model has been implemented, allowing farmers to receive stable orders and expand their planting scale [20][21]. - The new base has cultivated over 600 acres of specialty crops, creating significant employment opportunities with peak labor needs exceeding 100 workers daily [25][26]. - The multi-faceted income model, including land leasing and collective economic dividends, benefits over 300 local households, contributing to rural revitalization [27][28]. Group 4: Future Prospects - The collaboration is set to expand the range of "Zhenpin" certified products and explore new sales models such as live streaming and community group buying [32][33]. - The ongoing efforts aim to enhance the market competitiveness of Tianyang agricultural products and establish a replicable model for consumer assistance [30][31].
定襄县乡村e镇:搭台展销庆丰收 电商赋能添活力
Sou Hu Cai Jing· 2025-09-29 10:55
Core Viewpoint - The 2025 Farmers' Harvest Festival in Dingxiang County, themed "Celebrating Agricultural Abundance, Enjoying a Better Life," showcased local agricultural achievements through diverse activities, including product exhibitions, cultural performances, and live streaming sales [2] Group 1: Agricultural Product Exhibition - The event featured over 20 local specialty agricultural products, such as handmade vinegar, Dingxiang steamed meat, yellow baked cakes, glutinous corn, freeze-dried hawthorn, and hawthorn mooncakes, attracting many consumers [4] - The exhibition area also included renowned Shanxi products like Qinzhu yellow millet, Wutai mushroom sauce, Shenchi sesame oil, and Lvliang sea buckthorn juice, enhancing product variety to meet diverse consumer demands [4] Group 2: E-commerce Integration - To expand sales channels and enhance brand influence, a live streaming room named "Celebrating Harvest Together" was created, where hosts promoted Dingxiang specialty products, highlighting their production processes and quality features [6] - The live stream incorporated limited-time discounts aligned with the festival theme, generating significant orders and achieving a dual-channel sales strategy of "exhibition + e-commerce" [6] Group 3: Cultural Activities - In addition to product exhibitions, the festival featured folk performances such as yangge and gongs and drums, vividly showcasing Dingxiang's rich folk culture [8] - The atmosphere was lively, with crowds enjoying specialty foods while celebrating the harvest festival [8] Group 4: Future Development - The festival not only provided a platform for showcasing high-quality agricultural products but also stimulated rural consumption vitality [10] - Dingxiang County's rural e-town will continue to leverage platform advantages to promote deep integration of "e-commerce + specialty industries," enhancing rural revitalization through regular live streaming and brand cultivation [10]
河套平原荒滩“披绿生金” 塞北乡村庭院花果富民
Zhong Guo Xin Wen Wang· 2025-09-23 11:56
Group 1 - The article highlights the transformation of previously barren land into productive agricultural areas through innovative agricultural practices and community engagement [1][2][5] - In Xianfeng Town, the introduction of liquid bacteria cultivation technology has enabled the growth of low-requirement crops like reed and glutinous corn, significantly improving land productivity [2][5] - The cooperative model between enterprises and villagers has led to increased income, with villagers earning approximately 2,000 yuan annually from employment opportunities created by the new agricultural initiatives [3][5] Group 2 - In Sanhu Village, the development of small-scale fruit and vegetable gardens has turned private courtyards into profitable ventures, enhancing both the local economy and community engagement [4][5] - The village's strategic location near the Yellow River has been leveraged to promote agritourism, attracting visitors for fruit picking and local cuisine, further boosting villagers' incomes [4][5] - Future plans include expanding agricultural production facilities and diversifying into secondary and tertiary industries to sustain growth and income generation [6][7]
经济聚焦|唱着民歌迎丰收
Ren Min Ri Bao· 2025-09-22 11:24
Core Insights - The article highlights the joy and significance of the harvest season across various regions in China, showcasing the cultural and economic impact of agricultural practices on local communities [1] Group 1: Agricultural Practices and Innovations - In Heilongjiang, the Hezhe people are utilizing e-commerce to sell their fish products, significantly increasing their income and promoting their fishing culture [3][5] - In Shandong, the establishment of professional planting cooperatives has led to a substantial increase in millet production, with over 1,000 tons harvested from more than 10,000 acres [5][6] - Hubei's Honghu city has developed a large-scale regenerative rice planting area of 300,000 acres, supported by advanced agricultural technology, achieving over 80% mechanization in farming [7][8] Group 2: Economic Impact and Community Development - In Guangxi, the production of glutinous corn has become a profitable venture, with an annual planting area of 107,500 acres and a total industry value exceeding 450 million yuan [12] - Yunnan's introduction of ginseng fruit cultivation has transformed the local economy, with over 170,000 acres dedicated to its production, contributing to a 7.7% increase in fruit output [15][16] - Xinjiang's Aksu region is leveraging its apple cultivation for cultural tourism, with 515,300 acres of apple orchards and significant tourist engagement, expecting 36.17 million visitors in 2024 [16][18]
河套平原荒滩“披绿生金” 塞北乡村庭院“花果富民”
Zhong Guo Xin Wen Wang· 2025-09-22 10:51
Core Viewpoint - The transformation of barren land into productive agricultural areas in the Hetao Plain demonstrates successful rural revitalization through innovative agricultural practices and community engagement [1][9]. Group 1: Agricultural Innovation - The introduction of liquid bacteria cultivation technology has enabled the growth of low-requirement crops like reed ear in saline-alkali soil, significantly improving land productivity [3][4]. - The reed ear industry utilizes 18,000 tons of reed and 9,000 tons of corn stalks annually, contributing to resource recycling and enhancing nutritional value [3][4]. - The establishment of a comprehensive agricultural e-commerce platform has facilitated the marketing of agricultural products, such as reed ear, enhancing local economic activity [3][4]. Group 2: Economic Impact - The income from land leasing in Xianfeng Town has increased from 260,000 yuan to 455,000 yuan annually, benefiting local villagers and creating job opportunities [4]. - In Sanhu Village, over 300 out of 406 households have engaged in small-scale fruit and vegetable cultivation, leading to an average income increase of 3,000 yuan per household in 2024 [6][8]. - The introduction of a glutinous corn processing base has further diversified income sources for local farmers, with a projected additional income of 500 yuan per mu compared to regular corn [8]. Group 3: Community Engagement and Tourism - The development of small gardens and orchards has not only beautified the environment but also created a "green bank" for local residents, enhancing their quality of life [6][8]. - The rise in agritourism, with visitors coming for fruit picking and local cuisine, has provided additional income streams for villagers, further integrating agriculture with tourism [8][9]. - Plans to introduce new agricultural facilities and diversify production indicate a commitment to sustainable growth and community development [8][9].
唱着民歌迎丰收(经济聚焦)
Ren Min Ri Bao· 2025-09-21 22:01
Core Insights - The article highlights the joy and significance of harvest festivals across various regions in China, showcasing the cultural and economic impact of agricultural practices on local communities [1][2][3][4][5][6][9][10][11]. Group 1: Agricultural Practices and Innovations - In Heilongjiang, the Hezhe ethnic group utilizes e-commerce to enhance fish sales, significantly increasing their income [2] - Shandong's Sunzu Town has established 12 specialized planting cooperatives, leading to over 1,000 acres of millet cultivation and a total output exceeding 2,000 tons [3][4] - Hubei's Honghu City has developed a significant area of 300,000 acres for regenerative rice cultivation, supported by advanced agricultural technology [5][6] - In Guangxi, the production of glutinous corn has expanded to 107,500 acres, with a total industry output value exceeding 450 million yuan [8] - Yunnan's Shilin County has successfully cultivated 170,000 acres of ginseng fruit, becoming a leading production area in China [10] Group 2: Economic Impact and Community Development - The use of e-commerce in Heilongjiang has allowed local fishermen to double their income, showcasing the economic benefits of modern sales channels [2] - In Shandong, the establishment of a cooperative has enabled farmers to earn more by selling millet collectively, reflecting a shift towards brand-focused agriculture [3][4] - The integration of technology in Hubei's agriculture has led to a mechanization rate exceeding 80%, enhancing productivity and efficiency [5][6] - Guangxi's glutinous corn industry has diversified into over 30 product variations, indicating a robust value chain development [8] - In Xinjiang, the apple industry has become a cultural and economic driver, with significant tourist engagement and revenue generation from apple-related activities [11]
从滞销到畅销,密云爱心企业直播架起“暖心桥”
Xin Jing Bao· 2025-09-05 03:06
Group 1 - The article highlights the efforts of companies in Miyun District to address the issue of unsold agricultural products caused by heavy rainfall through various sales channels such as live streaming and direct purchases [1] - The Beijing Minong Renjia Agricultural Technology Co., Ltd. reported conducting over 30 live streaming sessions, helping local farmers sell products worth 100,000 yuan, and facilitating the collection and delivery of over 8,000 jin of baby pumpkins and 15,000 roots of sweet corn [1] - The president of the Miyun District Grape Association noted that the promotion efforts by various caring individuals and media have garnered significant attention, leading to successful sales outcomes [1] Group 2 - The Beijing Heheyuan Planting Professional Cooperative has established partnerships with five affected towns to focus on purchasing unsold agricultural products, offering prices approximately 10% above market rates to provide farmers with additional security [2] - The cooperative anticipates a total purchase volume of 50,000 jin of agricultural products, with plans to expand the variety of products based on the needs of the disaster-affected areas [2]
五年卖了170万辆,一款「国民代步车」的炼成
36氪· 2025-09-02 09:49
Core Viewpoint - The article emphasizes the significant impact of the Hongguang MINIEV as a leading micro electric vehicle in China, highlighting its affordability, practicality, and contribution to the popularization of electric vehicles among ordinary consumers [3][5][20]. Group 1: Product Positioning and Market Impact - The Hongguang MINIEV is positioned as "the people's vehicle," targeting urban commuting and short-distance travel, making car ownership accessible to many families and young individuals [13][14]. - With a starting price of 36,800 yuan, the vehicle significantly lowers the entry barrier for car ownership compared to traditional fuel and electric vehicles, which often cost tens of thousands more [13][14]. - Since its launch, the Hongguang MINIEV has sold over 1.7 million units, becoming a national-level commuting vehicle and leading the micro car market, contributing to the penetration of electric vehicles in China [5][10][20]. Group 2: Marketing and Brand Strategy - The marketing strategy of the Hongguang MINIEV focuses on emotional resonance with users, utilizing social media and user participation to enhance brand engagement [26][28]. - Collaborations with popular cultural IPs, such as "Boonie Bears," have helped the brand connect with diverse consumer segments, reinforcing its image as a family-friendly vehicle [26][27]. - The vehicle's marketing approach has set a precedent in the automotive industry, showcasing how to effectively engage consumers through innovative campaigns [24][28]. Group 3: Technological Advancements and Industry Leadership - The Hongguang MINIEV benefits from the maturation of China's smart electric vehicle industry, which has developed competitive advantages across the entire supply chain [33][35]. - Continuous product and technology upgrades have positioned the Hongguang MINIEV as a leader in the micro vehicle market, with a focus on maintaining affordability while enhancing features [36][37]. - The vehicle's evolution reflects a commitment to user needs, such as the introduction of a four-door model to cater to families, demonstrating adaptability to market demands [37][40]. Group 4: Environmental Impact and Future Outlook - With a user base of 1.7 million, the Hongguang MINIEV has collectively driven over 40.5 billion kilometers, significantly reducing carbon emissions and promoting low-carbon travel [21][40]. - The vehicle is positioned to continue contributing to the growth of the electric vehicle market in China, aligning with global trends towards sustainable and green transportation solutions [38][40].