Core Insights - The beverage industry is witnessing a trend where stores are transforming into "scenic spots," significantly enhancing customer engagement and revenue potential [3][26][30] Group 1: Revenue Performance - The "去茶山" store in Foshan achieved a peak daily sales volume of over 4000 cups, with customers waiting up to 6 hours [4][6] - The "喜茶" store in Jiangmen recorded over 1000 orders within the first 12 minutes of opening during peak times [9][11] - The "蜜雪冰城" flagship store in Zhengzhou reported daily revenues exceeding 200,000, with a three-day revenue surpassing 1 million [19][21] - The "幸运咖" flagship store achieved a single-day revenue of over 60,000 shortly after opening [25][23] Group 2: Store Design and Experience - The "去茶山" store features a calm design with glass walls and traditional tea utensils, making it a popular photo spot [4][6] - The "洪都大拇指" store in Nanchang incorporates local culture and offers a unique combination of tea and snacks, enhancing the customer experience [8][6] - The "茶百道" flagship store in Chengdu combines modern design with traditional elements, attracting both local and foreign visitors [12][14] - The "星巴克" roasting workshop in Shanghai is designed to showcase the coffee-making process, creating an immersive experience for customers [15][17] Group 3: Cultural Significance - Scenic stores are becoming cultural symbols, attracting visitors beyond local customers and creating a "destination" effect [26][30] - The success of these stores demonstrates the potential for beverage brands to integrate local culture into their offerings, enhancing brand loyalty and customer experience [30][28] - The trend reflects a broader retail strategy where experiential and cultural elements are prioritized to create memorable customer interactions [26][30]