Core Insights - The rise of "scenic stores" has become a new path for brands to stand out, transforming beverage shops from standardized chains to destinations for unique experiences [3][5][7] Group 1: Scenic Store Concept - Scenic stores attract large crowds, exemplified by the success of the Mixue flagship store, which generated over 1 million in revenue during the Qingming Festival and achieved daily revenues exceeding 200,000 [3][5] - The concept of scenic stores is not new, with Starbucks' Roastery in Shanghai serving as a long-standing example of a "phenomenal landmark" in the beverage industry [3][5] - Scenic stores leverage local culture to create a unique brand experience, evolving from mere functional providers to meaning creators [5][9] Group 2: Cultural Integration - Successful scenic stores focus on local cultural connections, as demonstrated by the luxury hotel brand Songzan, which emphasizes understanding the local environment and community [11][14] - The essence of a scenic store lies in its ability to resonate with local culture, transforming cultural details into tangible products and services that engage customers [14][20] - Brands that can effectively tap into the cultural heartbeat of a city are more likely to succeed in creating memorable experiences for consumers [16][19] Group 3: Unique Positioning - Creating a unique label for a scenic store is crucial for attracting traffic, with examples including Mixue's flagship store and Starbucks' Roastery being positioned as the largest or first of their kind [19][20] - Scenic stores often feature distinctive elements that enhance the customer experience, such as themed decorations and exclusive products tied to the brand's identity [20][22] - The goal is to transform one-time visitors into repeat customers through a combination of material satisfaction and social sharing [22]

一家茶饮店营收的天花板，在这个5月又被打破了。 去茶山的佛山首店，单日出杯量4000+；喜茶江门创始门店，营业12分钟单量破千杯；蜜雪冰城总部旗舰店日均20万+；幸运咖旗舰店单日最高业绩破6 万…… 我发现，越来越多品牌把门店做成"景点"，意义远不止于高营收。 最火"茶饮景点店"出炉 去茶山佛山首店，最长等候6小时 2025年，是"机会在区域"的一年。被称为"贵州茶饮之光"的去茶山，今年3月开出佛山首店。 五一生意迎来大爆发，"约200平的门店，最高日出4000+杯，顾客的最长等待时间超过6小时。"去茶山创始人刘声健告诉我。 这家店采用沉稳安然的设计风格，独立三面玻璃空间，银色格栅间、非遗茶器等装饰，一开业就成为打卡点。 该店还有限定产品——双皮奶风味贵州抹茶鲜奶茶，把品牌特色和当地饮食习惯结合，稳居门店销量top2。 在社交平台上成为佛山旅游攻略中不能错过的打卡"景点"。 50平日入5万+，"南昌头牌"天天排队 在江西南昌，也有一个"茶饮景点"——洪都大拇指的万寿宫珠宝街店。 "仅50平，5月最高日营业额超5万"，创始人罗顺红告诉我。 近期，茶百道在成都地标景点"宽窄巷子"开了一家名为"探川觅饮"的旗舰店。 ...