【导读】上海市市场监管部门约谈饿了么等平台，相关平台已执行整改 "零元购"，要没了！ 据悉，近期，上海市市场监管部门约谈饿了么等平台，相关平台已执行三项整改：一是全面下线"零元购"类促销活动；二是大幅收缩免单营销范 围；三是成立专项工作组加强活动监测、价格管控及骑手权益保障，并强化社会监督与提高信息透明度建设。 上海再出手 同步约谈饿了么等平台 针对近期"外卖大战"愈演愈烈的情况，国家市场监督管理总局于7月18日集中约谈饿了么、美团、京东等平台企业。 作为政策落地的具体响应，上海市市场监管部门同步约谈饿了么等平台。目前相关平台已执行三项整改：一是全面下线"零元购"类促销活动；二 是大幅收缩免单营销范围；三是成立专项工作组加强活动监测、价格管控及骑手权益保障，并强化社会监督与提升信息透明度建设。 上海相关部门将持续贯彻规范与发展并重的治理原则，通过强化监管措施严查违法行为。同时要求平台严格遵循法规开展促销，确保交易真实性 与商业合理性，构建消费者、商家、骑手、平台多方共赢的生态体系，全面推动餐饮服务行业健康可持续发展。 中国基金报综合今日闵行、郑州市市场监管局、上观新闻等 此前，市场监管总局约谈饿了么、美团、京 ...

Core Viewpoint - The rise of animated short dramas, particularly dynamic animations and AIGC short dramas, is gaining traction in the market, driven by increased demand for script trading and support from major platforms like Bilibili, Tencent Comics, and Douyin [1][28]. Group 1: Industry Trends - The overall creation in the industry is perceived to be at a bottleneck, with increasing production quality but decreasing chances of creating blockbuster hits, leading to intensified competition in the summer release period [3][30]. - Dynamic animations have been in the Chinese market for nearly a decade, evolving from a niche potential to a more mainstream content form, especially with advancements in production technology and AI-assisted tools [3][30]. - The current types of animated short dramas include 2D dynamic animations, game CG-derived dramas, original AIGC animations, and those born from the short video era, each catering to different audience preferences [4][31]. Group 2: Audience Insights - The audience for animated short dramas is broadening, with a significant overlap between users interested in two-dimensional content and gaming, particularly among younger demographics [5][32]. - The user base is increasingly diverse, with a notable rise in female viewers, indicating a need for more female-oriented content in the animated short drama market [8][35]. - Data shows that the male and female short drama markets are significantly different, with female-oriented content showing higher engagement and investment potential [10][37]. Group 3: Production and Cost Efficiency - The production costs for animated short dramas are more controllable compared to live-action short dramas, as they require less investment in actors and sets, focusing instead on effects and script development [11][38]. - The shift to vertical screen formats allows for a more focused narrative, reducing unnecessary scene creation and lowering overall production costs [11][38]. - The integration of AI tools is enhancing the efficiency and cost-effectiveness of content creation, allowing for a broader range of IPs to be adapted into animated short dramas [26][50]. Group 4: Market Opportunities - The market for animated short dramas is expected to see a split between paid and free content, with significant growth potential as the audience for two-dimensional content expands [27][51]. - Major platforms like Kuaishou are actively investing in the animated short drama sector, aiming to attract younger audiences and diversify content offerings [21][47]. - The upcoming summer release period is viewed as a critical moment for the rise of animated short dramas, with expectations that it will reshape traditional perceptions of this content type [27][52].