Core Viewpoint - The KTV industry is evolving to become a key player in the night economy by enhancing its service offerings and creating immersive experiences, thus driving growth in nighttime consumption. Group 1: Environmental Upgrades - The company has invested millions to upgrade all its venues, incorporating advanced acoustic systems and smart lighting to create a comfortable and private social atmosphere [1]. - The goal is to transcend traditional KTV experiences and provide a unique entertainment space for customers [1]. Group 2: Differentiated Services - Since 2019, the company has introduced innovative service projects, including the integration of traditional cultural performances like Sichuan Opera face-changing shows, enhancing customer engagement with cultural experiences [1]. - The introduction of late-night snacks aims to provide comfort food that resonates with customers during late hours, enhancing the overall experience [3]. Group 3: Emotional Celebration Services - The company offers themed packages for birthdays and anniversaries, providing comprehensive services from venue decoration to personalized playlists, creating memorable experiences for significant life events [4]. Group 4: Industry Insights - Industry experts emphasize the need for continuous innovation and deeper cultural engagement in the KTV sector to maintain competitiveness amid evolving consumer demands [6]. - The company’s chairman highlights the blend of traditional service values with modern innovations, indicating a commitment to adapt and thrive in the changing market landscape [6].