Group 1 - Quanzhou City in Fujian Province is one of the largest leisure food production bases in China, with an annual output value of 80 billion yuan, accounting for over 15% of the total food industry output value in Fujian [1] - The city has adopted a "brand-led city" strategy since 1998, focusing on brand positioning, image building, and innovative marketing before expanding production and sales platforms [1] - The local food industry includes various sectors such as snacks, candies, baked goods, beverages, and prepared dishes, with hundreds of product varieties and a gradually improving industrial chain [2] Group 2 - Notable food companies in Jinjiang include Fujian Aixiangqin Food Co., Ltd., Fujian Yake Food Co., Ltd., and Crayon Shin-chan (Fujian) Food Industry Co., Ltd., with products reaching over 300 varieties [2] - Jinjiang's food exports are growing, particularly in Southeast Asia and the Middle East, as the industry aims for a target of 100 billion yuan [2] - The local brands are enhancing their recognition among younger consumers through personalized product development and marketing strategies, including signing young actors as brand ambassadors [1][2]