Core Viewpoint - The "Zhejiang Huacai · Cross-Strait New Year Goods Market" event aims to enhance cultural exchange and economic cooperation between Taiwan and mainland China, showcasing local products and fostering community engagement [4][8]. Group 1: Event Overview - The event was held on January 17 in Hangzhou, featuring a variety of Taiwanese and Zhejiang specialties, including tea, pineapple cakes, and local delicacies [3][4]. - The theme "Jum Horse Welcomes Spring · Cross-Strait Together" emphasizes the integration of cultural and creative elements from both regions, creating an immersive experience for visitors [3][8]. Group 2: Product Highlights - The market included three main themed areas with nearly 80 stalls, showcasing Taiwanese specialties, local Zhejiang gifts, and achievements in rural revitalization [4]. - Popular products included various Taiwanese pastries from the brand "Taiwan Flavor Mom," which has seen significant sales growth since its establishment in 2021 [4][5]. Group 3: Cultural Activities - The market featured interactive cultural performances, including traditional dances, lion dances, and tea ceremonies, enhancing the festive atmosphere [7]. - Visitors participated in activities like sharing New Year stories online and engaging in traditional calligraphy, receiving blessings and gifts [7][8]. Group 4: Economic and Social Impact - The event serves as a platform for cross-strait businesses to expand their sales channels while providing a diverse selection of New Year goods for mainland consumers [4][6]. - The initiative is part of a broader effort to promote economic integration and cooperation between Zhejiang and Taiwan, reflecting the goals of the Democratic Progressive Party [8].

Group 1 - The core theme of the event is "Galloping Horse Welcoming Spring: Cross-Strait Unity," with over 80 businesses from both sides participating [2] - The event features three main thematic areas: "Taiwan Specialty Goods Zone," "Zhejiang Local New Year Gifts Zone," and "Cross-Strait Rural Revitalization Achievements Zone," showcasing a variety of local delicacies and cultural products [1][2] - The market runs from January 16 to 20, 2023, and includes performances such as the "Electric Music San Tai Zi," enhancing the festive atmosphere [2] Group 2 - The event aims to promote practical cooperation between the two sides in areas such as youth innovation and entrepreneurship, as well as cultural and tourism integration [2] - The market also highlights the achievements of cross-strait rural revitalization, with products from Guizhou Province displayed, emphasizing the collaborative efforts between the two regions [1]

Group 1 - The cross-strait New Year goods market officially opened in Hangzhou, Zhejiang, featuring nearly 80 stalls showcasing quality products from both Taiwan and Zhejiang, creating an immersive experience space for shopping, appreciation, tasting, and interaction [1][3] - The "Taiwan Flavor Mom" stall, founded by Taiwanese entrepreneur Zhang Yousheng in 2021, has seen significant sales growth, leveraging local policies and a complete e-commerce supply chain [3] - The market not only expands sales channels for cross-strait businesses but also provides a rich selection of New Year goods for mainland consumers, highlighting both culinary and cultural products [3] Group 2 - Taiwanese craftsman Shi Shunrong specializes in creating traditional cultural products like "Lugang Flower Lion" and "Lion Head Ornaments," using unique techniques that differ from mainland practices [3] - Shi hopes to engage more with mainland designers through the market, aiming for creative exchanges that could lead to innovative collaborations [3]

福建省泉州市晋江市是全国最大的休闲食品生产基地之一，年产值达800亿元，已形成特色鲜明的食品 产业集群，占福建省食品工业总产值的15%以上，果冻产量居国内食品主产区第2位。 据不完全统计，晋江市的食品工业已经涵盖休闲食品、糖果、烘焙、饮料、预制菜等10多个门类、数百 个品种，产业链配套逐步完善，冻干水果、海苔等零食获得了众多年轻消费者的青睐。在国际市场上， 晋江食品在东南亚和中东地区的出口额不断增长。目前，晋江食品产业正朝着千亿产业的目标迈出坚实 的步伐。 一个东南沿海的县级市，为何能"食"力出圈？据了解，晋江的很多食品企业走的是先培育品牌，再扩大 产业的路径，即先明确品牌定位，塑造品牌形象，创新品牌营销，再扩大生产规模，搭建销售平台。 早在1998年，晋江市就开始实施"品牌立市"战略，通过产业集群与区域品牌融合，加速追赶国际知名品 牌。在"晋江老字号"的企业名单中，涵盖了食品、餐饮等多个行业的品牌。这些品牌商坚持走个性化发 展路线，研发个性化产品，抢抓市场先机。同时，通过签约年轻演员为代言人等方式，提升在年轻群体 中的认知度，并借助体育营销，开拓消费场景。 经过多年的发展，晋江市已打造出多家知名食品企业。福 ...