Group 1 - The esports industry continues to grow, attracting more hardware companies to participate in ChinaJoy, showcasing products like displays, chips, and mobile devices [1] - Thunderobot's esports-themed exhibition area featured events such as a League of Legends fan match and giveaways, highlighting the company's strategic positioning in the esports market [1] - The Thunderobot He 6 Ultra TV was prominently displayed, showcasing its capabilities during the King of Glory World Championship, emphasizing its low-reflective screen technology [1] Group 2 - Hardware manufacturers are adopting a new approach at ChinaJoy, integrating their products into entertainment experiences rather than traditional display methods [2] - This strategy focuses on creating a natural connection between products and entertainment, moving away from the conventional "display machine + flyers" model [2]