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本土游戏占 84% 支出、PC 市场强势复苏,中国游戏稳了吗?
Sou Hu Cai Jing· 2026-02-26 10:07
近日Epyllion公司的Matthew Ball发布《2026年视频游戏现状报告》,这应该算得上是2026年第一份比较重量级的全球游戏报告,而在这份报告里面,游戏 矩阵也针对中国市场的表现进行了一个具体的整理,其中披露的全球及中国游戏市场关键数据,核心价值在于为我们精准洞察中国游戏市场的实际表现、 厘清行业发展脉络,提供了极具参考价值的依据。 中国玩家话语权持续增加 根据报告显示,2025年,全球游戏内容销售额达1956亿美元(约合人民币1.35万亿元),同比实现5.3%的稳步增长,而中国玩家直接贡献了全球20%的游 戏支出。 值得行业关注的是,中国玩家的消费偏好极具本土导向:84%的游戏支出流向本土游戏产品,仅有16%的份额归于海外游戏。这一数据不仅印证了本土游 戏产品对中国玩家需求的精准适配,更直观体现出中国游戏自研实力的崛起与本土IP影响力的持续扩大。 而根据游戏矩阵在这个春节期间,走进了几个网吧、网咖观察,游戏已经不再是过去《英雄联盟》独步天下了,24年发布的《黑神话:悟空》为网吧带来 了很大的影响,再25年,腾讯的《三角洲行动》《无畏契约》等FPS游戏的风靡更是让不少网咖出现了"一位难求"的场面, ...
华源晨会精粹20260224-20260224
Hua Yuan Zheng Quan· 2026-02-24 12:18
Group 1: Solid-State Battery Industry - The global solid-state battery industry is expected to achieve GWh-level mass production by 2027, driven by collaborative innovation in materials, processes, and equipment [5][6][7] - The solid-state battery supply chain is evolving towards a "materials-equipment-manufacturing-application" collaborative innovation model, with key advancements in electrolyte film formation processes impacting ionic conductivity [6][7] - The global solid-state battery equipment market is projected to reach 120 billion yuan by 2026, with significant demand for new equipment such as dry electrode preparation and isostatic pressing [7][8] Group 2: AI Applications and Media Consumption - The 2026 Spring Festival has become a battleground for major AI companies to showcase their technological capabilities, integrating AI deeply into program production and real-time interactions [10][11] - The focus of domestic AI large models has shifted from general capabilities to native agent capabilities, emphasizing task planning and multi-modal technology breakthroughs [10][11] - The gaming sector during the Spring Festival saw a preference for high DAU games, particularly in the MOBA and FPS genres, with Tencent's games dominating the market [11][12] Group 3: Energy Sector and Coal Market - In 2025, the State Grid's total bidding amount reached 89.4 billion yuan, doubling that of 2022 and increasing by 27% compared to 2024, indicating strong growth in the energy sector [14][15] - The coal market experienced unexpected inventory reductions before the Spring Festival, leading to optimistic coal prices post-holiday, supported by favorable supply conditions [16] - The release of the national unified electricity market policy aims to establish a market-oriented mechanism centered on supply and demand, emphasizing sustainability [17][18] Group 4: New Consumption Trends - The 2026 Spring Festival saw a significant increase in travel and consumption, with cross-regional passenger flow expected to reach 9.5 billion, a 5.32% increase from 2025 [19][20] - The beauty sector showed signs of recovery during the off-peak season, with a notable increase in sales, particularly in the makeup category, driven by festive consumption [22][23] - The overall retail and catering sales during the Spring Festival increased by 8.6% compared to the previous year, reflecting a vibrant consumer market [21][22]
春节带火县城网吧,开网吧又是一门好生意了?
3 6 Ke· 2026-02-21 15:27
2年增长4万家,网吧又成一门好生意了? 文|张经纬 编辑|邢昀 来源|豹变(ID:baobiannews) 封面来源|视觉中国 谈到这两年来网吧再度火热,他的看法很直白:"现在经济环境下,人们减少高端消费,所以上网吧的需求一定会上涨,因为它几乎是最廉价的娱乐方 式,可以穿越周期。" 生活在东部省份的徐明,是网吧的常客,在他看来,"如今买八九千的电脑又贵又不保值,但在网吧能爽玩同等配置的电脑,很有性价比。" 春节假期到来,如果你问回到老家的中青年男性假期玩什么,网吧可能是一个答案。 好久没见的同学、朋友,聚在网吧里,一起打游戏,是一种重回学生时代的仪式感。 网吧正重新变得越来越多。根据中国互联网上网服务行业协会数据,2025年中国网吧经营主体达12.26万家,同比增长12.68%;营收规模突破1016.8亿 元。网吧行业一改疫情期间的颓势,门店在两年内增长了至少4万家,从业人员一年内增长了10万余人。 与数量变化同步发生的还有业态的变化,网吧+洗浴中心、网吧+酒店的娱乐复合体如雨后春笋般出现在街面上,开门迎客。 这种供给上的繁荣,除了疫情后消费人群的增长,也是资金涌入的结果。 这能说明开网吧好赚钱吗?要回答这个 ...
春节假期县城网吧人气旺,网吧又是一门好生意了?
虎嗅APP· 2026-02-19 09:20
春节假期到来,如果你问回到老家的中青年男性假期玩什么,网吧可能是一个答案。 好久没见的同学、朋友,聚在网吧里,一起打游戏,是一种重回学生时代的仪式感。 以下文章来源于豹变 ,作者张经纬 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察,深度影响未来。 本文来自微信公众号: 豹变 ,作者:张经纬,编辑:邢昀 网吧正重新变得越来越多。根据中国互联网上网服务行业协会数据,2025年中国网吧经营主体达 12.26万家,同比增长12.68%;营收规模突破1016.8亿元。网吧行业一改疫情期间的颓势,门店在两 年内增长了至少4万家,从业人员一年内增长了10万余人。 与数量变化同步发生的还有业态的变化,网吧+洗浴中心、网吧+酒店的娱乐复合体如雨后春笋般出 现在街面上,开门迎客。 这种供给上的繁荣,除了疫情后消费人群的增长,也是资金涌入的结果。 这能说明开网吧好赚钱吗?要回答这个问题,还是要先从需求讲起。 去网吧,穿越周期的廉价娱乐 白掌柜是长沙一家连锁网吧品牌的老板,从业超10年,目前在长沙市区和附近县城开了13家网吧。 谈到这两年来网吧再度火热,他的看法很直白:"现在经济环境下,人们减少高端消费,所以上网吧 的需求一定 ...
“呢铺,我瓦事”是什么梗?原来是电竞人眼中的广州
Xin Lang Cai Jing· 2026-02-15 19:04
中国青年报客户端讯(广东财经大学 连俏璇 中青报·中青网记者 梁璇 )近日,无畏巡回广州站暨2026 VCT CN联赛启点赛在广州收官,《无畏契约》国内顶尖职业战队汇聚羊城,探索电子竞技与城市文化 的深度共融。 罗政(华南师范大学) 余佳(中山大学) 温蕤铭(中山火炬职业技术学院) 视频拍摄 黄宇翔 (湛江科技学院) 精彩赛事外,联动活动遍布全城:职业选手在广州塔下展开主题派对,与新春花市相映成趣;"无畏巡 回号"主题游轮巡游珠江,串联起一江两岸的璀璨夜景;全城商圈联动,玩家在"呢铺,我瓦事"(这 局,我做主)的赛事口号下,探索广府文化的独特魅力。 当广府年味与顶尖电竞赛事相遇,一场覆盖全城的"电竞+文旅"盛宴,正在为这座千年商都注入全新的 青春活力。 视频采访 连俏璇(广东财经大学) 童钰哲(广东财经大学) 陈洁蓥(华南理工大学) 视频剪辑 来源:中国青年报客户端 童钰哲(广东财经大学) 连俏璇(广东财经大学) ...
马年前夕最火爆的游戏表情包,怎么是一头牛啊?
3 6 Ke· 2026-02-11 09:24
01 火爆全网的牛牛表情包,出自游戏黑图? 马年将至,一头牛的表情包反而先火出了圈。 最近,不管是和朋友私聊,还是在群聊里,葡萄君总能见到这只皱着眉头的草地牛。 它确实很魔性,该怎么形容呢……草地牛的眼神有种深邃、严肃、成熟的认真感,但身体却是治愈童风的奶牛造型。 再加上和眼神毫不搭边的大鼻孔、情绪波动不明显的嘴角,整体结合出一种「态度很严肃,但其实也没在干什么很严肃的事」「严肃是表象,幽默是内 核」的反差萌感。 硬要说的话,我觉得或许草地牛传递出的精神状态,会让我有些联想到《国产凌凌漆》里的达闻西…… 而传得最广的草地牛表情包,大抵是抱腿而坐的这张:它好似在沉思、回顾人生,又可能是受了伤、正在EMO……当然,也有可能只是在纯纯发呆放空 自己。你永远摸不透草地牛到底在想什么,以及到底有没有在想东西。 草地牛究竟有多火?除了表情包满天飞以外,现在我甚至能刷到关于它的二创作品。这一方面体现出了大家对草地牛的喜爱,另一方面或许也变相说明, 草地牛正在成为时下的流量密码。 拼豆豆草地牛、国画草地牛,图源小红书 雪人草地牛,图源抖音@曾曾Zeng.目前已获超400万点赞 淘宝上的草地牛玩偶 而草地牛表情包的诞生,其实可 ...
无畏契约职业选手Haodong(郭浩东):我放不下那束聚光灯
Xin Lang Cai Jing· 2026-01-30 13:31
Core Insights - Haodong, a veteran esports player, expresses his deep passion for the game "Valorant" and his return to the competitive stage as a player after a stint as a coach [2][5][7] - His journey reflects a transition from player to coach and back to player, highlighting the emotional connection and commitment to the esports community [5][7] Group 1: Player Experience - Haodong's notable career moment was during the 2022 East Asia Last Chance Qualifier, where he helped his team EDG secure a spot in the global championship by defeating On Sla2ers 3-0 [3] - His competitive background in basketball has influenced his approach to esports, allowing him to adapt quickly to high-pressure situations [2][5] Group 2: Coaching Transition - After a successful player career, Haodong transitioned to a coaching role with EDG, where he learned to analyze opponents' strategies and support his team effectively [5][7] - His coaching experience provided him with a deeper understanding of the game, which he now applies as a player, enhancing his ability to lead and support teammates [5][7] Group 3: Return to Competition - In October 2024, Haodong returned to the competitive scene with TEC as a core player, driven by his love for the stage and the game [5][7] - He emphasizes the importance of teamwork and responsibility, using his coaching insights to help younger players manage their nerves and perform better [7] - Haodong's goals for the new season include leading his team to the world championship, showcasing his commitment to both personal and team success [7]
60岁,正是打电竞的年纪
经济观察报· 2026-01-28 12:24
娟姨一个人破了两个谣言:一是女人打游戏"菜",二是电竞吃 的青春饭。在成为"神枪手"之前,她曾作为女儿、妻子、母 亲、销售员和育儿嫂活着,而现在,游戏成了人生后半程意外 的出口。 作者: 任晓宁 陈月芹 封图:受访者供图 她全名叫钟娟娟,那时她58岁,被直播间里很多年轻人称为"梅州枪奶"。她被邀请参加一场《反 恐精英》(CS)表演赛,把对手donk一枪爆头。 当时donk是一个17岁电竞天才少年、冠军种子选手,被视作反应速度与精准度的顶峰。电竞圈流 传着一个段子:这个世界上可能只有15个人有机会打败donk。 这一幕发生时,娟姨并不知道自己有多厉害。直到5个月后,主办方公布了一组第一视角的视频, 通过慢放与回溯,那些逐帧分析战局的年轻人们才惊觉,这位年近六旬的老太打出了不输职业选手 的一枪。 娟姨红了。很多年轻人涌入她的直播间。更多年轻人高呼,看到了自己退休后的样子。 质疑也接踵而来。不少网友怀疑阿姨背后有"枪手""假打",逼着娟姨架上了一两个摄像头同时拍 下屏幕和手,每次直播还得把键盘的四个角全部露出,不留死角。 有新粉丝闯进直播间,带着一种社会惯性的惊诧发问:"这么大年纪了还玩游戏?" 还没等娟姨开 口, ...
60岁正是打电竞的年纪
Jing Ji Guan Cha Wang· 2026-01-28 11:27
经济观察报 记者 任晓宁 陈月芹 每个人都有自己的五分钟光彩夺目的主角时刻,对于娟姨,这一刻是2024年12月。 当时donk是一个17岁电竞天才少年、冠军种子选手,被视作反应速度与精准度的顶峰。电竞圈流传着一个段子:这个世界上可能只有15个人有机会打败 donk。 这一幕发生时,娟姨并不知道自己有多厉害。直到5个月后,主办方公布了一组第一视角的视频,通过慢放与回溯,那些逐帧分析战局的年轻人们才惊觉, 这位年近六旬的老太打出了不输职业选手的一枪。 娟姨红了。很多年轻人涌入她的直播间。更多年轻人高呼,看到了自己退休后的样子。 质疑也接踵而来。不少网友怀疑阿姨背后有"枪手""假打",逼着娟姨架上了一两个摄像头同时拍下屏幕和手,每次直播还得把键盘的四个角全部露出,不留 死角。 有新粉丝闯进直播间,带着一种社会惯性的惊诧发问:"这么大年纪了还玩游戏?" 还没等娟姨开口,粉丝们的弹幕已经护住了她:"年纪大就不能打 吗?""60岁正是拼的年纪。" 头发花白的娟姨看着屏幕,哈哈大笑,重复着那句话:"对,60岁正是拼的年纪。" 有网友形容,娟姨一个人破了两个谣言:一是女人打游戏"菜",二是电竞吃的青春饭。在成为"神枪手"之前 ...
玩游戏一般买什么显示器?AGON AG277UX AI显示器凭AI智能辅助胜出
Xin Lang Cai Jing· 2026-01-15 21:27
Core Viewpoint - The AGON AG277UX AI monitor is positioned as the ultimate solution for gamers, combining high refresh rates and resolutions with advanced AI capabilities to enhance gaming experiences [1][3]. Group 1: Product Features - The AGON AG277UX AI monitor features a dedicated AI processing chip that provides "scene-based intelligent assistance," transforming it from a passive display to an active "tactical brain" for gamers [3][5]. - It includes specialized AI functions such as "smoke透视助手" and "聚光灯助手," which enhance visibility in complex scenarios by automatically adjusting contrast and highlighting enemy characters [3][11]. - The monitor supports a dual-mode solution with a 27-inch Fast IPS panel, offering 4K UHD at 160Hz for high-detail graphics and FHD at 320Hz for competitive gaming, ensuring zero latency in command execution [18]. Group 2: Gaming Assistance Features - The "racing assistant" feature provides real-time guidance for track curvature and engine gear shifts, enhancing the racing experience [7][11]. - The "night vision assistant" intelligently brightens dark areas without losing detail, helping players spot hidden enemies and traps in challenging games [11]. - The monitor's "命灯哨卫" feature monitors character health in real-time, changing screen edge colors based on health status, allowing players to stay focused on gameplay [11]. Group 3: Market Positioning - The AGON AG277UX AI monitor is marketed as a game-changer for hardcore gamers who seek both performance and intelligent features, making it a top choice for those unwilling to compromise on their gaming setup [1][18].