Core Insights - The "6.18" shopping festival saw a significant increase in sales for AI smart glasses, with transaction volume up 7 times year-on-year and AR glasses user numbers increasing by 70% [1] - Leading brands in XR device sales included PICO, 雷鸟 (Thunderbird), XREAL, VITURE, Rokid, and INAIR, while the top brands for smart glasses were 雷鸟, INMO, 星纪魅族, 界环, 李未可, and 玄景 [1] - Despite the growth in sales, the overall market size remains small, with some popular products selling in the thousands rather than tens of thousands [1][7] Sales Performance - 雷鸟's X series AR glasses, released on May 28, utilized new technologies but had limited sales in the following 15 days [2] - XREAL's camera plugin for its smart glasses was pre-sold for 499 yuan, but fewer than 100 units were sold on major platforms [3] - 雷鸟 Air smart glasses sold over 5,000 units during the "6.18" event, while XREAL One AR glasses sold over 1,000 units [4] Market Trends - 雷鸟 reported a 3.36 times increase in XR sales during the "6.18" event compared to the previous year, capturing a market share of 52% [6] - Sales of smart glasses priced below 2,000 yuan, particularly audio and shooting glasses, are driving growth, while AR glasses remain limited in sales [7] - Analysts suggest that simpler, lower-priced audio shooting glasses may serve as a transitional product for consumers before they adopt AR glasses [7] Future Outlook - The true competition in the smart glasses market, referred to as the "百镜大战" (Hundred Glasses Battle), is expected to intensify in the second half of the year as more new products are launched [7]

Core Insights - The sales volume of some popular products is measured in thousands rather than tens of thousands, indicating a significant increase in market sales but a relatively small overall scale [1] - During the "6.18" shopping festival, AI smart glasses saw a 7-fold increase in transaction volume year-on-year, while AR glasses user numbers grew by 70% [3] - Leading brands in XR device sales include PICO, 雷鸟 (Thunderbird), XREAL, VITURE, Rokid, and INAIR, while the top brands for smart glasses are 雷鸟, INMO, 星纪魅族, 界环, 李未可, and 玄景 [3] - Despite the hype around the "百镜大战" (Hundred Glasses Battle), actual sales during "6.18" were modest, with some best-selling products selling in the thousands rather than tens of thousands [3] - The majority of sales in the smart glasses segment are still driven by simpler products like projection and audio recording glasses, while AI+AR glasses are experiencing slow growth [3][5] Sales Performance - 雷鸟 Air smart glasses ranked first in the 500-8000 yuan XR device sales list, selling over 5,000 units during "6.18" [4] - XREAL One AR glasses ranked second, with over 1,000 units sold during the same period [4] - 雷鸟 V3 AI recording glasses and 雷鸟 X3 concept AI glasses also ranked highly, with 雷鸟 X3 selling over 200 units on June 15 [5] - 雷鸟's sales during "6.18" were 3.36 times higher than the same period last year, capturing a market share of 52% [5] Market Trends - The sales of smart glasses from leading brands like 雷鸟 have doubled, with significant sales still coming from projection and audio recording glasses priced below 2,000 yuan [5] - Higher-priced AR glasses (9,000-10,000 yuan) face purchasing pressure from ordinary consumers, with buyers primarily being technology enthusiasts [5] - The chairman of 潮电智库 (Chao Dian Zhi Ku) predicts that the true "百镜大战" may occur in the second half of the year as more new smart glasses products are launched [6]