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开发“晚霞经济”IP 打造“霞光”产业链
Hai Nan Ri Bao· 2025-10-15 01:21
Core Insights - "Sunset Economy" is emerging as a new consumption hotspot driven by consumer demand for "natural experiences" and "emotional healing" [1][3] - The concept involves transforming natural sunset landscapes into consumable experiences, stimulating local industries and enhancing social consumption vitality [1][3] Group 1: Sunset Economy Characteristics - The "Sunset Economy" leverages existing natural resources without the need for large-scale infrastructure investments, allowing for quick activation of urban resources [3] - It aligns with modern consumer needs, particularly among the Z generation and families seeking emotional and experiential value [4] Group 2: Economic Impact and Opportunities - The model promotes a multi-faceted tourism product that integrates various activities such as music, markets, and photography, enhancing local consumption across multiple sectors [5] - Cities like Haikou are positioned to become examples for other coastal cities by developing unique sunset-related offerings that contribute to the international tourism consumption center [2][5] Group 3: Development Strategies - Haikou's development of the "Sunset Economy" involves strategic planning, technological integration, and the creation of flagship products to enhance visitor engagement [6][8] - The city aims to avoid superficial consumption by focusing on innovative development paths that incorporate local culture and community engagement [7][9] Group 4: Implementation Mechanisms - Key mechanisms include transportation solutions like "Chasing Sunset Buses," environmental optimizations to enhance viewing experiences, and branding efforts to promote Haikou as a sunset destination [9] - Talent development initiatives are also crucial, with plans to train individuals in service skills related to the "Sunset Economy" [9]