傍晚时分，海口湾畔，云洞图书馆的弧形轮廓与漫天红霞相映成趣，市民游客举起手机，定格动人一 刻。前不久，海南海口发布晚霞预报产品，让"追晚霞"可预测、可规划。 晚霞是自然的馈赠，也是可挖掘的宝藏。发展"晚霞经济"，有助于将自然景观转化为可体验、可传播的 消费场景。换言之，就是向诗意要效益——将晚霞带来的文化价值、情感体验转化为经济效益、社会效 益。 向诗意要效益，绝非只靠"老天赏饭"。海口晚霞之所以能迅速"出圈"，关键就在于准确把握人们的消费 心理，为大家提供了情绪价值。社交平台上，"海口晚霞"与"放松""疗愈"等关键词高度关联，反映了不 少人对"慢下来"松弛感的向往。海口推出晚霞预报，突出"追晚霞"情绪价值，击中了人们的内心，踩准 了文旅发展的节拍。以科技赋能文旅，发展"气象+旅游"，推动城市魅力同步升级。 延展诗意、释放效益，需要精心培育。近年来，当地围绕打造"晚霞IP"，衍生出新业态、新场景。比 如，"落日音乐会"以晚霞为背景，提供沉浸式艺术体验；"落日市集"汇聚精品文创，让游客带走"霞光 记忆"；"霞光旅拍"走红，成为文旅行业的新增长点。"晚霞经济"的潜力不仅在于观赏本身，更在于其 衍生的消费链条。从单 ...

Core Points - The "Taste of Jiangsu" food festival in Suzhou Industrial Park is a 10-day event featuring over 100 local food vendors, aimed at enhancing the night-time economy and providing a vibrant community experience [1][2] - The festival showcases regional delicacies from Jiangsu, including geographical indication foods, allowing residents to enjoy authentic local flavors conveniently [1] - The event has been held annually since 1998, becoming a summer tradition for local residents and significantly boosting foot traffic in surrounding commercial areas [1] Summary by Sections Event Details - The food festival runs from August 15 to 24 at two centers and from August 28 to 31 at two others, with over 10,000 consumer vouchers distributed [1] - The festival features a diverse range of food options and interactive activities, including live performances and social media engagement [2] Community Impact - The festival not only meets the diverse night-time consumption needs of residents but also provides a platform for small and medium-sized food vendors to showcase their offerings [1] - The integration of cultural and sports elements into the festival enhances community engagement and revitalizes local commerce [2] Economic Significance - The event contributes to the ongoing growth of Suzhou's night-time economy, promoting a new community lifestyle that blends dining, entertainment, and social interaction [2]