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开发“晚霞经济”IP 打造“霞光”产业链
Hai Nan Ri Bao· 2025-10-15 01:21
Core Insights - "Sunset Economy" is emerging as a new consumption hotspot driven by consumer demand for "natural experiences" and "emotional healing" [1][3] - The concept involves transforming natural sunset landscapes into consumable experiences, stimulating local industries and enhancing social consumption vitality [1][3] Group 1: Sunset Economy Characteristics - The "Sunset Economy" leverages existing natural resources without the need for large-scale infrastructure investments, allowing for quick activation of urban resources [3] - It aligns with modern consumer needs, particularly among the Z generation and families seeking emotional and experiential value [4] Group 2: Economic Impact and Opportunities - The model promotes a multi-faceted tourism product that integrates various activities such as music, markets, and photography, enhancing local consumption across multiple sectors [5] - Cities like Haikou are positioned to become examples for other coastal cities by developing unique sunset-related offerings that contribute to the international tourism consumption center [2][5] Group 3: Development Strategies - Haikou's development of the "Sunset Economy" involves strategic planning, technological integration, and the creation of flagship products to enhance visitor engagement [6][8] - The city aims to avoid superficial consumption by focusing on innovative development paths that incorporate local culture and community engagement [7][9] Group 4: Implementation Mechanisms - Key mechanisms include transportation solutions like "Chasing Sunset Buses," environmental optimizations to enhance viewing experiences, and branding efforts to promote Haikou as a sunset destination [9] - Talent development initiatives are also crucial, with plans to train individuals in service skills related to the "Sunset Economy" [9]
向诗意要效益(纵横)
Ren Min Ri Bao· 2025-08-18 22:31
Core Viewpoint - The development of the "sunset economy" in Haikou, Hainan, transforms natural beauty into an economic resource, enhancing cultural and emotional experiences for consumers [1][2][3] Group 1: Economic Development - The "sunset economy" leverages the emotional value associated with sunset viewing, tapping into consumer desires for relaxation and aesthetic experiences [1][2] - New business models and experiences have emerged, such as "sunset music concerts" and "sunset markets," which enhance the tourism experience and create a consumption chain [2] - The integration of technology in tourism, particularly through the introduction of sunset forecasts, has improved the planning and experience of sunset viewing [1] Group 2: Environmental and Urban Planning - Continuous ecological improvements in Haikou have resulted in a cleaner environment, providing a pristine backdrop for sunset views [2] - The optimization of waterfront spaces and the development of cultural landmarks, like the Cloud Cave Library, have created ideal viewing spots along the coastline [2] - The establishment of a "sunset corridor" along the coastline encourages longer visitor stays and enriches commercial offerings [2] Group 3: Cultural Significance - The sunset is not only a natural phenomenon but has become a cultural symbol, representing a blend of ecological and economic values [3] - The transformation of fleeting beauty into lasting economic benefits exemplifies the potential for cultural tourism to drive local economies [3]
一次品尝“江苏十三城美食” 邻里中心美食节火爆来袭
Su Zhou Ri Bao· 2025-08-18 00:44
Core Points - The "Taste of Jiangsu" food festival in Suzhou Industrial Park is a 10-day event featuring over 100 local food vendors, aimed at enhancing the night-time economy and providing a vibrant community experience [1][2] - The festival showcases regional delicacies from Jiangsu, including geographical indication foods, allowing residents to enjoy authentic local flavors conveniently [1] - The event has been held annually since 1998, becoming a summer tradition for local residents and significantly boosting foot traffic in surrounding commercial areas [1] Summary by Sections Event Details - The food festival runs from August 15 to 24 at two centers and from August 28 to 31 at two others, with over 10,000 consumer vouchers distributed [1] - The festival features a diverse range of food options and interactive activities, including live performances and social media engagement [2] Community Impact - The festival not only meets the diverse night-time consumption needs of residents but also provides a platform for small and medium-sized food vendors to showcase their offerings [1] - The integration of cultural and sports elements into the festival enhances community engagement and revitalizes local commerce [2] Economic Significance - The event contributes to the ongoing growth of Suzhou's night-time economy, promoting a new community lifestyle that blends dining, entertainment, and social interaction [2]