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夏日狂欢,点燃消费激情!啤酒+音乐+美食=∞快乐!
Sou Hu Cai Jing· 2025-08-02 06:54
Core Viewpoint - The 2025 Ningxiang "YEAH—Summer" Passion Consumption Season and the Third Qingdao Beer Carnival have successfully ignited summer consumer enthusiasm through a vibrant blend of cultural, culinary, and entertainment experiences [5][31]. Group 1: Event Overview - The event took place from July 31 to August 4 at Wuyue Plaza, featuring a variety of activities aimed at promoting local tourism and consumption [5][7]. - The carnival included four main highlights: cultural tourism flash mob, gourmet food and beer area, intangible cultural heritage camp, and a themed stage with diverse performances [7][31]. Group 2: Cultural and Culinary Highlights - The cultural tourism flash mob showcased local attractions like Qingdao Beer and Tanhe Ancient City, engaging the audience with lively performances and interactions [9]. - The gourmet food and beer area offered over twenty varieties of Qingdao beer alongside local delicacies such as Ningxiang Orchid Dried, Absolute Flavor Duck Neck, and other regional specialties [17][19]. - The intangible cultural heritage camp featured traditional crafts and local flavors, allowing attendees to experience hands-on activities like sugar painting and traditional herbal tea making [25]. Group 3: Entertainment and Promotions - The themed stage hosted a series of performances, including a grand opening show and various themed nights, ensuring a dynamic entertainment experience throughout the event [27][31]. - Promotional strategies included discounts and special tickets for attractions, enhancing the appeal of the event and encouraging consumer participation [31].