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绝味食品积极转型发展 探索卤味行业可持续发展有效路径
Quan Jing Wang· 2026-01-04 07:17
Core Insights - The core viewpoint of the articles highlights the innovative strategies adopted by the company, Juewei Foods, to address the challenges of severe homogenization and intense market competition in the snack food industry, particularly in the marinated food sector [1][4]. Group 1: Financial Performance - Juewei Foods reported a net profit of 280 million yuan for the first three quarters of 2025, indicating strong financial performance despite industry challenges [2]. - The company launched a promotional "Hot Marinated Cup" meal at a group purchase price of 4.9 yuan, which includes 160 grams of rice noodles and side dishes, originally priced at 8.9 yuan. This promotion led to over 700,000 units sold on Douyin and over 170,000 units on Dazhong Dianping within a day [2]. Group 2: Innovation and New Store Formats - The company introduced three new store formats: Juewei PLUS, focusing on social dining for Generation Z with new products like mango chicken wings; Juewei Fresh Marinated, offering over 90 SKUs with a transparent pricing model; and Juewei Pot, targeting the white-collar lunch market with dishes priced around 26 yuan [2][4]. - These innovations aim to create a comprehensive consumption matrix by addressing the traditional limitations of marinated food consumption, such as single scenarios and time restrictions [4]. Group 3: Strategic Focus - The strategic focus of Juewei Foods is on "scenario-based innovation + supply chain revolution," which is seen as the core driver of industry growth. The company is leveraging diverse store formats and intelligent supply chain upgrades to align with industry trends and lead market changes [3][4]. - The transformation strategy emphasizes a user-centered approach, capturing consumer feedback to adapt offerings, thereby enhancing competitive strength and providing a replicable development path for other brands in the industry [4].
绝味食品以场景创新破圈,沉淀“绝味出餐”品牌资产
Di Yi Cai Jing· 2025-12-20 02:12
这场夜宵盛宴的传播声量同样惊人,通过"事件营销+热搜冲击"的组合拳,绝味夜宵节狂揽微博、抖音7大热搜。#长沙大学生把鸭脖店爆改酒吧#登上微博热 搜总榜22位、社会榜21位,#外国游客把长沙夜市吃成了米其林#更是冲上抖音长沙网城榜TOP1、全国社会榜单TOP35,让长沙的夜宵文化与绝味品牌深度 绑定,形成"地域特色+品牌IP"的双重记忆点。同时,各地分子公司的在地化运营,让小龙虾产品与区域文化精准融合,百花齐放的创新玩法,进一步放大 了夜宵节的市场声量。 从盛夏夜宵到寒冬正餐,绝味食品以一场贯穿全年的场景化战役,彻底改写了卤味行业的消费逻辑。从6月25日开启的绝味夜宵节到11月17日上线的热卤 杯,绝味不仅打破季节与场景的边界,更以品牌为牵引,推动"产品+渠道"的全链路创新,成功沉淀"绝味出餐"的品牌资产 。这不仅让"绝味鸭脖"从街边休 闲小吃,升级为全时段国民美食,更在消费者心中深耕并建立了"正餐热卤"的新锐心智 。 夜宵节引爆盛夏,数据与声量双破纪录 绝味夜宵节以"品牌×外卖"为核心,携手美团超级发布IP,在6月25日至8月31日的狂欢中,交出了一份亮眼的成绩单:全网曝光量超6.89亿,创下品牌历史 峰值。 ...
绝味开餐厅
Bei Jing Shang Bao· 2025-11-25 16:40
Core Viewpoint - Juewei Foods is actively expanding its business model by launching new restaurant concepts to alleviate performance pressure, as evidenced by a significant decline in revenue and net profit in the third quarter [1][4][5]. Business Expansion - Juewei Foods has opened a new restaurant brand called "Juewei Baobao" in Shenzhen, which focuses on "fast food + snacks" and aims to diversify beyond its traditional duck neck offerings [2][4]. - The new restaurant features a different branding style, with a green theme, and offers a variety of dishes including "Juewei Spicy Duck Pot" and other local specialties [2][4]. - The average spending per customer at the new location is reported to be 26 yuan, with the signature dish priced at 29.9 yuan [2]. Financial Performance - In the third quarter, Juewei Foods reported a revenue of 1.441 billion yuan, a year-on-year decline of 13.98%, and a net profit of 105 million yuan, down 26.46% [4][5]. - For the first three quarters, the total revenue was 4.26 billion yuan, a decrease of 15.04%, and net profit was 280 million yuan, down 36.07% [4][5]. Market Challenges - The restaurant industry is highly competitive, particularly in the fast food and snack segments, which are crowded with numerous brands [1][4]. - Juewei Foods faces regulatory scrutiny, having received a warning and a fine of 4 million yuan from the China Securities Regulatory Commission for information disclosure violations, leading to its designation as "ST Juewei" [5]. Strategic Recommendations - Experts suggest that Juewei Foods should focus on consolidating its core business in the marinated food sector while cautiously exploring new ventures to avoid conflicts with existing operations [1][8]. - Emphasis on product innovation, quality control, and operational efficiency is crucial for the company to enhance its competitiveness and ensure the success of new business models [8].
炸货之后进军砂锅菜 业绩双降的绝味能否撬开新可能
Bei Jing Shang Bao· 2025-11-25 13:37
Core Viewpoint - Juewei Foods is actively expanding its business model by launching new restaurant concepts to alleviate performance pressure, as evidenced by a significant decline in revenue and net profit in the third quarter [1][5][7]. Group 1: Business Expansion - Juewei Foods has opened a new restaurant brand called "Juewei Bao Bao" in Shenzhen, which focuses on a fast-food and snack model, moving beyond its traditional "duck neck" offerings [3][5]. - The new restaurant features a different branding style, with a green theme and a menu that includes various dishes such as "Juewei Spicy Duck Pot" and other snacks, aiming to attract a broader customer base [3][5]. - The average spending per customer at the new restaurant is reported to be 26 yuan, with the signature dish priced at 29.9 yuan [3]. Group 2: Financial Performance - In the third quarter, Juewei Foods reported a revenue of 1.441 billion yuan, a year-on-year decline of 13.98%, and a net profit of 105 million yuan, down 26.46% [5][7]. - For the first three quarters of the year, the total revenue was 4.260 billion yuan, reflecting a 15.04% decrease, while net profit fell by 36.07% to 280 million yuan [5][7]. Group 3: Market Challenges - The restaurant industry is highly competitive, particularly in the fast-food and snack segments, which are crowded with numerous brands [1][8]. - Juewei Foods faces additional pressure from regulatory bodies, having received warnings and penalties for information disclosure violations, which has led to its designation as "ST Juewei" [7][8]. - Experts suggest that while Juewei Foods has brand recognition and supply chain advantages, it still needs to build operational expertise in the restaurant sector to succeed [8][9]. Group 4: Strategic Recommendations - It is recommended that Juewei Foods focus on precise market positioning to avoid conflicts with existing business lines and to enhance product development and quality control [9]. - The company should prioritize consolidating its core marinated food business while cautiously exploring new ventures through small-scale pilot projects to validate business models before expansion [9].
消费者为什么不愿意进绝味了?
虎嗅APP· 2025-11-18 09:21
Core Viewpoint - The article discusses the decline of the brand "Juewei Duck Neck," highlighting consumer dissatisfaction due to rising prices, safety concerns, and increased competition from local shops and new brands, leading to a significant drop in sales and store closures [6][10][12]. Group 1: Consumer Sentiment - Consumers are increasingly choosing to ignore Juewei Duck Neck, with many feeling that the price does not match the value offered, leading to a decline in visits to the stores [6][8]. - A survey indicated that over 80% of respondents have reduced their frequency of purchasing from chain brands, with 86.67% citing price increases as the primary reason [8]. - Complaints regarding food safety have surged, with over 1,500 complaints logged against Juewei Duck Neck, raising concerns about product quality and safety [8][10]. Group 2: Financial Performance - Juewei Foods reported a revenue of approximately 62.57 billion yuan in 2024, a year-on-year decline of 13.84%, with net profit dropping by 34.04% [10]. - The core duck neck business saw a revenue decrease of about 7 billion yuan, from 42.23 billion yuan to 35.27 billion yuan [10]. - The number of stores has also decreased significantly, with over 4,000 closures reported by October 2025 [10][12]. Group 3: Franchisee Challenges - Franchisees are facing severe challenges, with daily sales dropping significantly and profit margins being squeezed due to rising costs [14][15]. - The franchise model has inherent contradictions, leading to a situation where the headquarters profits while franchisees struggle [15][21]. - Franchise management revenue fell from approximately 83.05 million yuan in 2023 to 61.22 million yuan in 2024, a decline of 26.28% [14]. Group 4: Industry Context - The entire snack food industry, particularly the duck neck segment, is experiencing a downturn, with major brands like Zhou Hei Ya and Huang Shang Huang also reporting declines in revenue and store closures [17][18]. - The industry growth rate has slowed, with a compound annual growth rate of only 6.42% from 2018 to 2023, leading to increased competition and market saturation [17][18]. Group 5: Strategic Responses - Juewei Foods is attempting to revitalize its brand through increased marketing efforts, including hiring a celebrity spokesperson and investing in AI technology for supply chain management [18][19]. - Despite these efforts, the increase in marketing expenses has not translated into revenue growth, with a 13.95% decline in main business income reported in 2024 [18]. - The company is also exploring product diversification, such as introducing milk tea, but faces challenges due to existing competition and operational constraints [18][19]. Group 6: Underlying Issues - The brand's challenges stem from a failure in its business model, particularly an over-reliance on franchise expansion and a disconnect between pricing strategies and consumer expectations [22][24]. - There is a lack of product innovation, making it difficult for the brand to adapt to changing consumer preferences and competition from alternative snack options [25]. - Ongoing food safety issues have severely damaged consumer trust, compounding the brand's difficulties in regaining market share [26][27].
前三季度绝味稳健前行,数智化供应链引领未来
Quan Jing Wang· 2025-11-14 03:26
Core Insights - Juewei Foods reported a net profit of 280 million yuan in the first three quarters of 2025, showcasing its strong and stable leadership in the industry, supported by an advanced supply chain system centered around cold chain logistics [1][2] Supply Chain and Logistics - Juewei has established a nationwide digital cold chain and logistics system, setting a new benchmark for the industry with its transparent and standardized management [1] - The supply chain system is built around a "24-hour freshness commitment," ensuring product quality from raw material processing to store shelving through a fully integrated digital system [1] - The supply chain processes over a million orders daily, maintaining a product defect rate of below 0.03%, demonstrating its operational excellence [1] Production Efficiency - The central factory has introduced multiple intelligent devices that significantly enhance efficiency and quality, including automated storage and customized intelligent equipment [2] - The automated marinating equipment increases labor efficiency by 300%, while continuous marinating devices maintain precise temperature control within ±1℃, overcoming traditional industry bottlenecks [2] - Juewei's electronic batch management system provides traceability for each product, allowing consumers to access complete production information through QR codes, thereby enhancing consumer trust [2] Competitive Advantage - In a market characterized by severe homogenization, Juewei's combination of "cold chain + factory + digitalization" creates a closed-loop capability that is difficult for competitors to replicate in the short term, establishing a unique brand moat [2] - The company is expected to further enhance the value of its supply system, expanding product categories through cold chain and factory developments, and promoting diversified growth in the marinated food sector [2]
盯上打工人的“小饭桌”,卤味巨头跨界开快餐店
3 6 Ke· 2025-11-11 08:33
Core Viewpoint - Juewei Duck Neck is expanding into the fast food sector with the launch of a new brand called "Juewei Bao Bao," targeting office workers in Shenzhen's Kexing Technology Park [1][5]. Group 1: Brand and Store Concept - "Juewei Bao Bao" represents a significant departure from traditional Juewei Duck Neck stores, featuring a vibrant green and white design that emphasizes its fast-casual dining concept [1][3]. - The store retains elements of the Juewei brand, such as a dedicated area for selling traditional snacks like five-spice duck neck and signature duck spine [3]. Group 2: Product Offerings - The menu includes upgraded versions of traditional products, such as transitioning from "cold marinated" to "hot pot" dishes, with signature items like Spicy Duck Pot and Flavorful Black Duck Pot [3]. - New offerings include a variety of dishes like Stir-fried Beef Pot and Pickled Cabbage with Pork Intestines Pot, alongside home-style stir-fried dishes and marinated rice, catering to consumer dining needs [3]. Group 3: Pricing Strategy - Juewei Bao Bao adopts a budget-friendly pricing strategy, with small portions of signature pots priced at 26.9 yuan and large portions at 48 yuan; other dishes range from 12.9 to 32.9 yuan [3]. Group 4: Expansion Plans - Currently, Juewei Bao Bao is testing its first store in Shenzhen, with plans for additional locations in South and East China expected next year [5]. - This is not the first new store format for Juewei, as it previously launched "Juewei Plus" and "Juewei Fresh Marinated" stores, indicating a trend of diversifying its business model [5]. Group 5: Industry Trends - The company's cross-industry moves reflect a strategic response to industry trends, aiming to break through market saturation and enhance consumer engagement by expanding dining experiences [5].
新十年,重新定义 | 5万字解读2025年中国餐饮全品类、全球餐饮认知及三大趋势
3 6 Ke· 2025-11-09 09:16
Core Viewpoint - The report highlights the evolution of the Chinese restaurant industry over the past decade, emphasizing the shift towards chain operations and capital investment, while also outlining future trends and opportunities for growth in the sector [4][6][9]. Industry Overview - The chain rate of the Chinese restaurant industry has reached 23%, with revenue approximately 6.4 trillion RMB and nearly 9 million stores [4][6]. - The past decade has been characterized as the "chain era," marked by significant capital investment and the emergence of influential associations like the China Chain Store & Franchise Association [4][6][8]. Future Trends - The report anticipates that the chain rate will rise to 25% in 2025 and potentially reach 28% by 2026 [14]. - Key trends identified for the next decade include the evolution of chains, the globalization of Chinese cuisine, and a focus on cost reduction while maintaining quality [10][12][14]. Restaurant Categories Hot Pot - The number of hot pot restaurants in China is approximately 528,298, with a net increase of 62,000 stores [17][18]. - Haidilao has initiated the "Pomegranate Plan," which aims to empower new brands using its supply chain and operational capabilities, resulting in significant revenue growth [18][19]. Barbecue - The barbecue segment has around 413,682 operating stores, with a net increase of 16,029 [33]. - Brands like "Very Long Ago" and "Guan's Chicken Wings" exemplify different operational philosophies, focusing on quality and customer relationships [36][39]. Regional Cuisines - Hunan cuisine is experiencing a transformation into a national favorite, with brands like "Fei Chef" emphasizing fresh ingredients and healthy cooking methods [70][76]. - Sichuan cuisine faces challenges in scaling due to reliance on franchising and a lack of standardized operations, which hinders brand strength [79][84]. Cantonese Cuisine - Cantonese cuisine is expanding both nationally and globally, with brands like "Dian Dou De" successfully adapting their offerings to attract a broader audience [93][94]. - The focus on fresh supply chains and innovative dining experiences is driving growth in this segment [95][96]. Jiangsu-Zhejiang Cuisine - Jiangsu-Zhejiang cuisine, known for its delicacy and refinement, has around 110,463 operating stores, with a focus on cultural experiences and high-quality ingredients [104][106]. - The global appeal of dishes like soup dumplings is highlighted as a key opportunity for international expansion [108].
帮主郑重:绝味鸭脖关店5000家还被ST?中长线投资别踩这些坑
Sou Hu Cai Jing· 2025-11-09 01:41
Core Insights - The company "Juewei" is facing significant challenges, including a revenue drop of 700 million and a net profit decline of over 30% in the first three quarters of the year [3] - The number of stores has decreased by over 5,000 since the end of 2023, averaging nearly 10 store closures per day [3] - The company is under scrutiny for compliance issues, specifically for failing to report over 700 million in franchise store renovation income for five consecutive years, which is a serious regulatory violation [3][4] Company Issues - Juewei's expansion strategy, which relied heavily on franchising, has backfired as franchisees face squeezed profits due to mandatory purchases from designated suppliers [3] - The company has invested over 2 billion in loss-making enterprises while the controlling shareholder cashed out 3.7 billion at high stock prices, raising concerns among long-term investors [3] - The company has not adapted to changing consumer preferences, with traditional high-fat and high-salt products losing appeal among younger consumers [4] Industry Context - The snack food industry is experiencing intense competition, with convenience stores and supermarkets offering homemade alternatives, further impacting Juewei's market share [4] - Competitors like "Huang Shang Huang" and "Zhou Hei Ya" have managed to stabilize their businesses by closing inefficient stores and focusing on cost control, unlike Juewei [4] - The overall industry downturn has exacerbated Juewei's struggles, highlighting the importance of compliance, trust with franchisees, and the ability to innovate in response to market trends [4][5]
彪马将再裁员900人;“绝味鸭脖们”越来越难卖了|消费早参
Mei Ri Jing Ji Xin Wen· 2025-10-30 23:54
Group 1 - Puma reported a 10.4% decline in sales to €1.9557 billion for Q3 2025, with a net loss of €62.3 million and earnings per share of -€0.42 [1] - The company plans to cut approximately 900 white-collar jobs globally by the end of 2026 due to anticipated significant sales declines and high operational costs [1] - Puma is facing challenges such as weak brand momentum, high inventory levels, and low distribution quality, but still has potential to rank among the top three global sports brands if reforms are executed effectively [1] Group 2 - Douyin announced ongoing efforts to combat the improper use of minors' images for profit, having removed 37,000 videos and penalized 3,651 accounts in the past month [2] - The platform's actions highlight the ongoing challenges in protecting minors online, emphasizing the need for continuous legal and technological improvements [2] Group 3 - The snack industry, particularly the braised food sector, is experiencing a slowdown, with major players like ST Juewei and Huang Shanghuang reporting revenue declines [3] - Experts indicate that high prices and insufficient value for money are significant challenges for the braised food industry amid changing consumer willingness and confidence [3] Group 4 - Starbucks reported a revenue of $3.105 billion in China for the 2025 fiscal year, marking a 5% year-over-year increase, with consistent growth in operating income and same-store sales [4] - The company's performance indicates a successful strategy in product differentiation, creating a competitive advantage in the highly competitive Chinese coffee market [4]