Group 1 - The 2025 Ningxiang "YEAH—Summer" Passion Consumption Season and the Third Qingdao Beer Carnival have commenced, making Ningxiang Wuyue Plaza a popular destination for cultural and tourism consumption [1][3] - The event is a core pre-activity for the Fourth Changsha Tourism Development Conference, showcasing a collaborative effort between government and enterprises to stimulate consumer activity [1][4] Group 2 - The event features a vibrant parade with elements from Qingdao Beer, Fantawild, and Tanhe Ancient City, engaging the audience with lively performances and interactions [4][8] - Qingdao Beer has introduced new products at the event, with an investment of over 700 million yuan in Ningxiang, contributing 200 million yuan in annual tax revenue [4][8] - Various entertainment programs are being presented by major scenic spots, including a "King of Beer" competition that has gained traction on social media [8][9] Group 3 - The event will run until August 4, featuring themed nights such as "Qing Beer Adventure" and "Qing Beer Accompanied Beautiful Ningxiang Night," inviting citizens to participate in various performances and activities [9]