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远洋建管营销力获市场验证 多项目去化迅速展现专业操盘能力
Xin Lang Zheng Quan· 2025-06-18 07:19
Core Insights - In the increasingly competitive construction agency industry, marketing capability has become a key differentiator for companies to stand out [1] - Yuan Yang Construction Management has achieved significant performance in various regional markets due to its solid marketing system and professional operational capabilities [1] Project Highlights - **Guangzhou Nanxiang Yaju**: The project achieved over 100 million yuan in sales during its first opening in May, attributed to the team's deep understanding of the regional market and precise positioning [1] - The marketing strategy employed a "technology + education + improvement" value system, leveraging Huawei's HarmonyOS and Hunan University’s research advantages to create a differentiated project identity [1] - The team efficiently executed marketing efforts, attracting nearly 1,000 customer visits within just 10 days of opening the model room, laying a strong foundation for the successful launch [1] - **Qingdao Yuan Yang Fanhuali**: This project demonstrated the professional capabilities of Yuan Yang Construction Management in resolving challenges [2] - After taking over a previously underperforming project, the team implemented necessary physical modifications, transforming an open community into a gated one, optimizing access routes, and upgrading children's activity areas [2] - The team designed multiple feasible renovation plans for large units to enhance product appeal, resulting in 300 customer visits on the opening day and successfully clearing 157 units within four months [2] Systematic Marketing Capability - The success of multiple projects is not reliant on a single strategy but reflects a systematic marketing capability that allows for rapid diagnosis of issues and targeted solutions [2] - Yuan Yang Construction Management has continued to sign new projects in cities like Qingdao and Shanghai since 2025, maintaining a position among the top 20 in industry contract area [2]
代建双周报 | 远洋建管代建广州南香雅居项目首开热销;龙湖龙智造纾困项目成都西璟台交付(2025.5.10-5.23)
克而瑞地产研究· 2025-05-24 01:28
Group 1 - Wuhan Urban Construction Group aims to enhance cooperation with Huangpi District in areas such as comprehensive development, infrastructure construction, industrial transformation, and urban function improvement, focusing on high-quality residential development and urban renewal [2] - Greentown Management has reached a strategic cooperation agreement with Daduqiao District in Chongqing, indicating a commitment to urban development projects [1][6] - Longfor's Longzhizao has signed a contract for the construction of a project in Bao'an District, Shenzhen, showcasing its expansion in the construction sector [1] Group 2 - Longfor's Longzhizao has successfully delivered the Chengdu Xijingtai project, which had been stalled for eight years, involving 852 creditors and 857 undelivered properties [7] - The Guangzhou Nanxiang Yaju project by Yuanyang Construction Management achieved strong sales shortly after its opening, with over 986 visits and more than 3,000 viewings of the model room [8] - The total land area for the project managed by Greentown Management in Shijiazhuang is approximately 69,200 square meters, with a floor price of 10,253 yuan per square meter [6]