Core Insights - The Dalian Huannan Hui project, managed and sold by Ocean Construction Management, achieved impressive sales of 206 units and a transaction amount of 93 million yuan during its first opening, ranking first in unit sales and second in sales amount among new apartment projects in Dalian this year [1][3] Group 1: Project Performance - The project is located in a key commercial area of Dalian, with convenient transportation and complete amenities, adjacent to the previously developed Ocean Plaza project, which received positive market feedback [3] - The project achieved a premium sale price, exceeding surrounding second-hand residential prices by 1,500 yuan and surpassing prices in the core Donggang area by 3,500 yuan [3] Group 2: Company Background - Since entering Dalian in 2006, Ocean Group has developed nearly 20 projects, with notable sales exceeding 10 billion yuan for individual projects like Ocean Hongxinghai Worldview and Ocean Diamond Bay, establishing a strong customer base and brand reputation [3] - Ocean Construction Management's sales capabilities have been recognized in the market, with projects like Guangzhou Nanxiang Yaju achieving over 100 million yuan in initial sales and Qingdao Ocean Fanhuali selling out in four months, marking them as phenomenon-level projects in their respective cities [3] - In the first half of this year, Ocean Construction Management ranked 15th in the "China Real Estate Construction and Sales Scale Ranking" [3]

Core Insights - The Guangzhou Zengcheng City Investment Naxiang Yaju project, managed by Yuanyang Construction Management, achieved over 100 million yuan in sales during its first opening, standing out in a competitive market [1] Group 1: Project Performance - The project opened its model units on April 30, attracting 986 visitor groups and over 3,000 visits during the "May Day" holiday, demonstrating strong market interest [2] - The rapid sales success reflects Yuanyang Construction Management's strong resource integration capabilities and innovative execution in sales management [2] Group 2: Marketing Strategy - The marketing team implemented a "technology + education + improvement" value system, leveraging Huawei's HarmonyOS and the Hunan University Innovation Research Institute to create a differentiated "smart humanistic community" [2] - The project is positioned as a benchmark community with innovative features, filling market gaps and enhancing its reputation [2] Group 3: Operational Advantages - Yuanyang Construction Management employs a comprehensive diagnostic model for project management, allowing for in-depth monitoring and analysis of market conditions and customer situations [2] - The company utilizes a multi-disciplinary collaborative approach, ensuring precise project positioning and value enhancement through coordinated efforts across planning, design, cost, engineering, finance, and marketing [4][6] Group 4: Marketing Management - The company has developed a full-cycle marketing solution tailored to various project types, maintaining high market attention and sales momentum across multiple projects in Southern China [4] - A standardized operational model is used to enhance marketing management efficiency, incorporating over 50 standardized tools for comprehensive project support [6] Group 5: Digital Marketing - Yuanyang Construction Management has established a mature new media marketing matrix, utilizing platforms like WeChat, Douyin, and TikTok to create an interactive and conversion-focused communication chain [10] Group 6: Customer Engagement - The company fosters customer loyalty through community co-creation initiatives, allowing clients to witness the construction process and enhancing customer satisfaction through deep engagement [12] Group 7: Experienced Team - The Southern China marketing team at Yuanyang Construction Management has an average of 13 years of experience, covering all aspects of planning, channel management, operations, and sales [14] - The team's expertise supports effective project strategy formulation and execution, ensuring sales efficiency and maximizing client benefits [14] Group 8: Market Recognition - Yuanyang Construction Management's marketing capabilities have been recognized in the market, with the Qingdao Yuanyang Fanhuali project achieving rapid sales within four months, and ranking 13th in the "China Real Estate Agency Sales Scale Ranking" for the first quarter of this year [16]