大连华南汇
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双冠王背后的专业力:解码远洋建管如何以精准定位重塑大连公寓标杆
Xin Lang Cai Jing· 2025-12-26 02:51
摘要:'2025全国十大优秀代建项目' 12月24日,远洋集团旗下远洋建管代建代销的大连华南汇项目,获亿翰智库'2025全国十大优秀代建项 目'。这一奖项,是对远洋建管全过程专业代建能力的有力肯定。 在当前公寓市场同质化严重、去化承压的背景下,华南汇实现逆势突围:开盘3个月内累计销售262套, 实现销售额1.4亿元,回款率超80%,一举成为2025年大连公寓套数、金额、面积三冠王。尤为难得的 是,在LOFT和小户型类住宅主导的大连公寓市场中,华南汇是近3年来首个登顶销冠的平层公寓产品。 TOD核心资产,区位价值凸显 华南汇位于大连甘井子区核心板块,是大连北部首个垂直城市TOD综合体,地库与地铁站无缝连通。 项目1公里范围内汇聚万象汇等7座大型商业体、400余家餐饮、4家影院、2大家居广场,教育、医疗及 生活配套高度成熟,未来还将引入希尔顿欢朋酒店,进一步提升区域活力与资产韧性。 精准定位破局,从"卖房子"到"配资产" 面对市场低迷与产品同质化的双重挑战,远洋建管摒弃传统公寓推售逻辑,转而以资产配置视角重新定 义产品价值。项目被精准锚定为"可持续持有的城市核心资产",聚焦资产韧性、运营保障与生活品质三 大维度。 ...
销冠!远洋建管代建代销大连华南汇首开热销9300万
Xin Lang Zheng Quan· 2025-09-28 01:37
Core Insights - The Dalian Huannan Hui project, managed and sold by Ocean Construction Management, achieved impressive sales of 206 units and a transaction amount of 93 million yuan during its first opening, ranking first in unit sales and second in sales amount among new apartment projects in Dalian this year [1][3] Group 1: Project Performance - The project is located in a key commercial area of Dalian, with convenient transportation and complete amenities, adjacent to the previously developed Ocean Plaza project, which received positive market feedback [3] - The project achieved a premium sale price, exceeding surrounding second-hand residential prices by 1,500 yuan and surpassing prices in the core Donggang area by 3,500 yuan [3] Group 2: Company Background - Since entering Dalian in 2006, Ocean Group has developed nearly 20 projects, with notable sales exceeding 10 billion yuan for individual projects like Ocean Hongxinghai Worldview and Ocean Diamond Bay, establishing a strong customer base and brand reputation [3] - Ocean Construction Management's sales capabilities have been recognized in the market, with projects like Guangzhou Nanxiang Yaju achieving over 100 million yuan in initial sales and Qingdao Ocean Fanhuali selling out in four months, marking them as phenomenon-level projects in their respective cities [3] - In the first half of this year, Ocean Construction Management ranked 15th in the "China Real Estate Construction and Sales Scale Ranking" [3]