高起点规划。推动"齐鲁粮油"公共品牌建设纳入省委、省政府重要文件。创新性构建了"1个省级公共品 牌+N个地域特色产品+N个产业经营主体"的三级品牌金字塔架构，涌现出"粮油金三角""沂蒙花生 油""五星德粮""胶东花饽饽""青岛面粉""山东煎饼"六大极具地域产业特色的市级公共品牌。凝聚行业力 量，创建山东粮油产业联盟，成立粮油品牌研究院和公共品牌产研孵化中心，为品牌发展提供智力支 持。 全媒体宣传。构建多层次、立体化的宣传矩阵，搭建覆盖央媒、省媒及新媒体的全方位传播网络。通过 拍摄《希望的田野》纪录片、制作全国首部粮油科普动画《齐麦麦与鲁果果》塑造IP、举办花样面点大 赛和公益行活动等，讲好品牌故事，让"道不尽齐鲁粮油好"的核心理念深入人心，成功塑造了品牌形 象，提升了品牌美誉度。 多渠道推介。整合线上线下（300959）销售渠道，线上，打造了"好粮有网"产业互联网平台，入驻企业 近500家，交易额超150亿元，实现了"互联网+粮油"的数字化转型。线下，持续开展"进社区"等"六 进"系列省内活动，举办对接外省的"中国行"粮食产业发展合作洽谈会，在中国香港、新加坡举办专场 推介会，助力山东优质粮油产品走向国际市场 ...

Group 1 - The 2025 World Brand Moganshan Conference was held in Deqing County, Huzhou City, Zhejiang Province, focusing on the theme "Brands Make the World Better" [1] - The conference attracted numerous well-known brands and industry experts to explore new paths for brand development [1] Group 2 - The "Qilu Grain and Oil" public brand from Shandong achieved a record brand value of 92.175 billion yuan, marking a significant increase [3] - Shandong is a major province for grain production, circulation, and processing, and has implemented policies to promote high-quality development in the grain industry [3] - A three-tier brand construction framework was established, including a provincial public brand, multiple municipal specialty brands, and numerous enterprise brands [3] Group 3 - Shandong has collaborated with over 20 provinces to establish production and sales cooperation mechanisms, hosting 110 promotional events that generated over 50 billion yuan in revenue for key enterprises [5] - The province is developing a national grain industry internet platform called "Good Grain Network," providing comprehensive solutions for enterprises [5] - Partnerships with e-commerce platforms like JD.com have been formed to enhance product accessibility and consumer engagement [5] Group 4 - Shandong is advancing the grain and oil industry towards high-end, cluster, and green development, with 10 cities in the national top 50 grain industry [7] - The province encourages small and medium-sized enterprises to focus on niche markets and develop specialty brands [7] - Technological innovation is being promoted through national and provincial innovation centers, with the establishment of 15 "Qilu Grain and Oil" group standards [7] Group 5 - The practices of "Qilu Grain and Oil" serve as a benchmark for national grain brand construction, injecting strong momentum into Shandong's grain industry [8] - Future plans include enhancing brand construction and collaboration with "Good Guest Shandong" and "Good Products Shandong" to improve brand image and influence [8] - The "Grain Core Plan" aims to enhance the core competitiveness of the grain industry and establish a significant presence in the national staple food industry [8]