中国发展网讯 近年来，山东省临沂市以"延链条、提质量、促发展"为重点，紧抓优质粮食工程等政策 机遇，推动粮食产业从"规模扩张"向"质效提升"转型。今年上半年，全市粮食加工业产值达308.04亿 元，同比增长24.8%。 着力推进品牌建设。临沂市坚持区域品牌、企业品牌和产品品牌"1+N+N"金字塔架构品牌创建路径，着 力打造具有鲜明地域特色的粮油区域公共服务品牌"沂蒙花生油"，"全国每消费8桶花生油就有1桶来自 临沂"日益深入人心。近年来，临沂市年均组织参加"齐鲁粮油"中国行、粮食产销协作福建洽谈会、中 国粮食交易大会等全国性展销活动10余场次，宣传推介足迹遍布全国20多个省会城市，助力品牌价值提 升。目前，全市粮食加工企业拥有驰名商标5个，著名商标17个，山东名牌11个，"中华老字号"1个，省 长质量奖1个，累计14家企业29个产品入选"齐鲁粮油"暨"省级好粮油"。（山东省临沂市粮食和物资储 备局） 培育打造产业链条。一是龙头引领，产业链条更韧。支持金胜、玉皇等骨干企业扩能升级，推进玉皇现 代粮食物流产业园建设，推动15家企业实施技术改造，研发高附加值新产品38个，产业链协同效应进一 步凸显。二是创新赋能，科 ...

Group 1 - The 2025 World Brand Moganshan Conference was held in Deqing County, Huzhou City, Zhejiang Province, focusing on the theme "Brands Make the World Better" [1] - The conference attracted numerous well-known brands and industry experts to explore new paths for brand development [1] Group 2 - The "Qilu Grain and Oil" public brand from Shandong achieved a record brand value of 92.175 billion yuan, marking a significant increase [3] - Shandong is a major province for grain production, circulation, and processing, and has implemented policies to promote high-quality development in the grain industry [3] - A three-tier brand construction framework was established, including a provincial public brand, multiple municipal specialty brands, and numerous enterprise brands [3] Group 3 - Shandong has collaborated with over 20 provinces to establish production and sales cooperation mechanisms, hosting 110 promotional events that generated over 50 billion yuan in revenue for key enterprises [5] - The province is developing a national grain industry internet platform called "Good Grain Network," providing comprehensive solutions for enterprises [5] - Partnerships with e-commerce platforms like JD.com have been formed to enhance product accessibility and consumer engagement [5] Group 4 - Shandong is advancing the grain and oil industry towards high-end, cluster, and green development, with 10 cities in the national top 50 grain industry [7] - The province encourages small and medium-sized enterprises to focus on niche markets and develop specialty brands [7] - Technological innovation is being promoted through national and provincial innovation centers, with the establishment of 15 "Qilu Grain and Oil" group standards [7] Group 5 - The practices of "Qilu Grain and Oil" serve as a benchmark for national grain brand construction, injecting strong momentum into Shandong's grain industry [8] - Future plans include enhancing brand construction and collaboration with "Good Guest Shandong" and "Good Products Shandong" to improve brand image and influence [8] - The "Grain Core Plan" aims to enhance the core competitiveness of the grain industry and establish a significant presence in the national staple food industry [8]