Core Viewpoint - Since the beginning of the 14th Five-Year Plan, Linyi City in Shandong Province has taken strong measures to ensure food security, improve food storage and circulation tasks, and enhance the quality of the food industry, thereby injecting strong momentum into the revitalization of the Yimeng revolutionary old area. Group 1: Food Security and Storage System - The local food reserve scale has been stabilized, and the structure of varieties has been optimized, forming a food regulation mechanism primarily driven by market adjustments, with government support [1][2] - Encouragement for large-scale food processing enterprises to establish social responsibility reserves has been implemented, leading to a more diversified and layered food reserve system [1] Group 2: Food Circulation and Infrastructure - A robust food purchase and sales circulation system has been established, with an annual food circulation volume exceeding 20 million tons [2] - Continuous improvement of food circulation infrastructure has been achieved, with 100% application rates of mechanical ventilation and grain condition monitoring technologies in local state-owned food reserve enterprises [2] Group 3: Monitoring and Emergency Response - A comprehensive monitoring and early warning system has been established, with 11 national monitoring points and 79 provincial monitoring points covering 12 counties and districts [3] - The city has set up 175 emergency supply points, achieving full coverage at the township and street level, and has 264 various emergency guarantee enterprises [3] Group 4: Legal Compliance and Quality Control - The city has implemented a special action plan for administrative law enforcement in the grain and reserve industry, conducting over 500 inspections annually from 2021 to 2025 [3] - Strengthening of food quality safety monitoring has been emphasized, with the local grain quality testing center recognized as a national grain and oil standard verification work station [3] Group 5: Food Processing Industry Development - Linyi City has focused on the integrated development of the entire grain processing chain, achieving a total processing output value of 226.364 billion yuan from 2021 to 2024, ranking fourth in the province [4] - The city promotes the "Yimeng Peanut Oil" regional public brand, with significant market presence, including five famous trademarks and products exported to over 50 countries and regions [4]

Core Viewpoint - The Shandong province is focusing on high-quality development of its grain industry by promoting the "Qilu Grain and Oil" public brand, which has been recognized as a leading public brand in China with a brand value of 92.1 billion yuan [1]. Group 1: Brand Development - The "Qilu Grain and Oil" public brand has been integrated into important provincial government documents, establishing a three-tier brand pyramid structure that includes one provincial public brand, multiple regional specialty products, and various industry operators [1]. - Six city-level public brands with regional characteristics have emerged, including "Grain and Oil Golden Triangle," "Yimeng Peanut Oil," "Five-Star De Grain," "Jiaodong Flower Cake," "Qingdao Flour," and "Shandong Pancake" [1]. - The establishment of the Shandong Grain and Oil Industry Alliance, along with a brand research institute and public brand incubation center, provides intellectual support for brand development [1]. Group 2: Marketing and Promotion - A multi-channel promotion strategy has been implemented, integrating online and offline sales channels, with nearly 500 companies participating in the "Good Grain Network" industry internet platform, achieving a transaction volume exceeding 15 billion yuan [2]. - Offline activities include community engagement and inter-provincial cooperation meetings, as well as promotional events in Hong Kong and Singapore to help Shandong's quality grain and oil products reach international markets [2]. - Over 110 brand promotion and exhibition events have been held, resulting in the establishment of more than 30,000 new sales outlets and the expansion of over 20,000 customer relationships, leading to an increase in revenue exceeding 50 billion yuan [2].

Group 1: Core Insights - Shandong Province's Linyi City is focusing on transforming the grain industry from "scale expansion" to "quality and efficiency improvement," with a grain processing output value of 30.804 billion yuan in the first half of the year, representing a year-on-year growth of 24.8% [1] Group 2: Industry Chain Development - The city is enhancing its industrial chain by supporting key enterprises like Jingsheng and Yuhuang in capacity upgrades, constructing modern grain logistics parks, and promoting technological renovations in 15 companies, resulting in the development of 38 high-value-added new products [1] - Collaboration with universities and research institutions has led to two companies winning first-class awards from the China Grain and Oil Society, and one company receiving a second-class award [1] - Online sales of Linyi's quality grain and oil products have increased by 19% through platforms like Douyin, Taobao, and JD [1] Group 3: Grain Circulation and Quality Improvement - The city is implementing a new grain purchase and sales circulation system to enhance agricultural quality and competitiveness, with 13 grain operating enterprises benefiting from a provincial grain purchase loan credit guarantee fund [2] - The total grain circulation volume in Linyi exceeds 20 million tons annually, with over 3.5 million tons of grain purchased from producers [2] Group 4: Brand Building - Linyi City is developing a pyramid structure for brand creation, focusing on regional, enterprise, and product brands, with the public service brand "Yimeng Peanut Oil" gaining recognition [3] - The city has participated in over 10 national promotional events annually, enhancing brand value and recognition across more than 20 provincial capitals [3] - Currently, Linyi's grain processing enterprises hold 5 well-known trademarks, 17 famous trademarks, 11 Shandong brand names, and 1 "China Time-honored Brand" [3]

Group 1 - The 2025 World Brand Moganshan Conference was held in Deqing County, Huzhou City, Zhejiang Province, focusing on the theme "Brands Make the World Better" [1] - The conference attracted numerous well-known brands and industry experts to explore new paths for brand development [1] Group 2 - The "Qilu Grain and Oil" public brand from Shandong achieved a record brand value of 92.175 billion yuan, marking a significant increase [3] - Shandong is a major province for grain production, circulation, and processing, and has implemented policies to promote high-quality development in the grain industry [3] - A three-tier brand construction framework was established, including a provincial public brand, multiple municipal specialty brands, and numerous enterprise brands [3] Group 3 - Shandong has collaborated with over 20 provinces to establish production and sales cooperation mechanisms, hosting 110 promotional events that generated over 50 billion yuan in revenue for key enterprises [5] - The province is developing a national grain industry internet platform called "Good Grain Network," providing comprehensive solutions for enterprises [5] - Partnerships with e-commerce platforms like JD.com have been formed to enhance product accessibility and consumer engagement [5] Group 4 - Shandong is advancing the grain and oil industry towards high-end, cluster, and green development, with 10 cities in the national top 50 grain industry [7] - The province encourages small and medium-sized enterprises to focus on niche markets and develop specialty brands [7] - Technological innovation is being promoted through national and provincial innovation centers, with the establishment of 15 "Qilu Grain and Oil" group standards [7] Group 5 - The practices of "Qilu Grain and Oil" serve as a benchmark for national grain brand construction, injecting strong momentum into Shandong's grain industry [8] - Future plans include enhancing brand construction and collaboration with "Good Guest Shandong" and "Good Products Shandong" to improve brand image and influence [8] - The "Grain Core Plan" aims to enhance the core competitiveness of the grain industry and establish a significant presence in the national staple food industry [8]