返程归岗，陈香 护航！浦北陈皮 再登央视_南方 +_南方plus 2月23日，农历 大年初七，春节 假期收官之日， 浦北陈皮再度亮 相央视，先后登 上央视财经频道 和农业农村频 道，以"陈香世 界，香飘万 里"的磅礴气 势，与全国人民 共同开启2026年 产业发展新征 程。 此番亮相距2月 14日登陆央视一 套新闻联播前黄 (2月23日，浦北陈皮先后登上央视财经频道和农业农村频道) 0:00 / 0:10 金时段仅时隔数 日，春节假期三 次重磅登陆国家 级平台，集中展 现了浦北陈皮在 老树资源守护、 数字化转型与公 共品牌建设上的 显著成效，为百 亿产业集群建设 注入强劲动力。 此次宣传视频 以"老树为基" ， 深刻诠释浦北陈 皮的品质底气。 作为产业核心竞 争力，浦北现存 10年以上老柑树 超百万株，其中 20年以上树龄的 达25万株，30年 以上老树6.89万 株。这些扎根富 硒土壤的老树， 历经岁月沉淀， 成为高端市场的 稀缺珍品，更是 浦北陈皮不可复 不仅让"陈久者 良"有了数据支 撑，更通过仓储 信用赋能交易， 实现了产业效率 与价值的双重提 升。 此外，公共品牌 建设的丰硕成 果，也彰显浦北 陈皮 ...

Core Viewpoint - The Shandong province is focusing on high-quality development of its grain industry by promoting the "Qilu Grain and Oil" public brand, which has been recognized as a leading public brand in China with a brand value of 92.1 billion yuan [1]. Group 1: Brand Development - The "Qilu Grain and Oil" public brand has been integrated into important provincial government documents, establishing a three-tier brand pyramid structure that includes one provincial public brand, multiple regional specialty products, and various industry operators [1]. - Six city-level public brands with regional characteristics have emerged, including "Grain and Oil Golden Triangle," "Yimeng Peanut Oil," "Five-Star De Grain," "Jiaodong Flower Cake," "Qingdao Flour," and "Shandong Pancake" [1]. - The establishment of the Shandong Grain and Oil Industry Alliance, along with a brand research institute and public brand incubation center, provides intellectual support for brand development [1]. Group 2: Marketing and Promotion - A multi-channel promotion strategy has been implemented, integrating online and offline sales channels, with nearly 500 companies participating in the "Good Grain Network" industry internet platform, achieving a transaction volume exceeding 15 billion yuan [2]. - Offline activities include community engagement and inter-provincial cooperation meetings, as well as promotional events in Hong Kong and Singapore to help Shandong's quality grain and oil products reach international markets [2]. - Over 110 brand promotion and exhibition events have been held, resulting in the establishment of more than 30,000 new sales outlets and the expansion of over 20,000 customer relationships, leading to an increase in revenue exceeding 50 billion yuan [2].