Core Insights - The 113th National Sugar and Wine Commodity Fair commenced in Nanjing, attracting 4,000 exhibitors from 40 countries and 400,000 attendees, highlighting its significance as a barometer for the food and beverage industry [2] Company Highlights - Yunmen Distillery, as an independent exhibitor from Shandong, showcased its unique cultural heritage and high-quality products, emphasizing the distinct charm and premium quality of Lu liquor [3] - The exhibition featured multiple display areas with star products including Yunmen Sauce Liquor, Yunmen Aged Liquor, and the newly launched "Qingzhou Congshi" series, which incorporates deep regional cultural elements [6] - Yunmen Distillery utilized a hybrid approach of online interaction and offline display, enhancing brand influence and attracting potential partners unable to attend the event [6] Industry Positioning - As a leader in northern sauce liquor and high-end Lu liquor, Yunmen Distillery focuses on innovation and technology to ensure superior quality and strengthen its brand foundation [8] - The participation in the national sugar and wine fair underscores Yunmen's comprehensive strength and commitment to high-end development, aiming to further elevate the northern sauce liquor segment [8]

Core Viewpoint - The 91st Shandong Sugar and Wine Commodity Fair showcased Yunmen Liquor's innovative product matrix, emphasizing the cultural expression of "Yunmen Aesthetics" and enhancing the potential of the Shandong liquor market [1][13]. Group 1: Event Overview - The fair took place from August 16 to 18, 2025, in Weifang, with Yunmen Liquor participating as a representative of Shandong liquor brands [1]. - The opening ceremony featured Pan Xuesen, General Manager of Yunmen Liquor, who represented the co-organizing unit and hosted the event [1][2]. Group 2: Product Showcase - Yunmen Liquor's exhibition included classic products such as Yunmen Sauce Liquor, Yunmen Aged Liquor, Qingzhou Aged Liquor, and Yunmen Spring, highlighting the blend of tradition and modernity [3][7]. - The "Qingzhou Cong Shi" series was a focal point of the exhibition, attracting significant attention from attendees due to its unique design and cultural depth [7]. Group 3: Consumer Engagement - The company set up a live streaming room at the fair, engaging consumers with real-time broadcasts and offering attractive limited-time promotions and gifts to enhance participation [8]. Group 4: Awards and Recognition - During the thematic forum of the fair, Yunmen Liquor's "Yunmen Aged Liquor·Yubai 2025" was awarded "Most Promising New Shandong Liquor Product," while a recommended distributor received recognition for integrity [9]. Group 5: Future Outlook - Yunmen Liquor aims to drive innovation, focus on quality, and lead with culture to enhance brand influence and market competitiveness, contributing to the high-quality development of the Shandong liquor industry [13].