Core Insights - The 113th National Sugar and Wine Commodity Fair commenced in Nanjing, attracting 4,000 exhibitors from 40 countries and 400,000 attendees, highlighting its significance as a barometer for the food and beverage industry [2] Company Highlights - Yunmen Distillery, as an independent exhibitor from Shandong, showcased its unique cultural heritage and high-quality products, emphasizing the distinct charm and premium quality of Lu liquor [3] - The exhibition featured multiple display areas with star products including Yunmen Sauce Liquor, Yunmen Aged Liquor, and the newly launched "Qingzhou Congshi" series, which incorporates deep regional cultural elements [6] - Yunmen Distillery utilized a hybrid approach of online interaction and offline display, enhancing brand influence and attracting potential partners unable to attend the event [6] Industry Positioning - As a leader in northern sauce liquor and high-end Lu liquor, Yunmen Distillery focuses on innovation and technology to ensure superior quality and strengthen its brand foundation [8] - The participation in the national sugar and wine fair underscores Yunmen's comprehensive strength and commitment to high-end development, aiming to further elevate the northern sauce liquor segment [8]

Core Viewpoint - The city of Qingzhou has been officially recognized as a "World Wine Characteristic Production Area" for its unique wine culture, particularly highlighting the achievements of Yunmen Distillery in preserving and innovating the region's 7,000-year-old winemaking tradition [3][4]. Group 1: Recognition and Events - The China Alcoholic Drinks Association awarded Qingzhou the title of "World Wine Characteristic Production Area" during the opening ceremony of the 23rd China International Wine Expo [1][4]. - The expo, themed "World Famous Wines Share Glory," aims to inject strong momentum into the market transformation of the wine industry [4]. Group 2: Contributions of Yunmen Distillery - Yunmen Distillery has played a crucial role in the development of the Qingzhou production area, leading in defining the flavor profile and contributing to the area's application for recognition [6][10]. - The distillery's unique brewing techniques, such as the "160 Operation Method" and the "Chen, Jing, Gan, Rou" flavor profile, enhance the confidence in Northern sauce-flavored liquor and enrich the flavor spectrum of Chinese sauce liquor [10][12]. Group 3: Future Plans and Goals - Yunmen Distillery aims to leverage its new recognition to deepen its roots in Qingzhou, continuously improve the quality of its sauce liquor, and drive local economic development [6][17]. - The company plans to further advance the construction of the production area and deepen its brand connotation, marking a new chapter in its brand development [17]. Group 4: Awards and Achievements - During the expo, Yunmen Distillery's 32-degree Yunmen Chun Chun Wang won the silver award at the 2025 International Spirits Competition, reaffirming the exceptional quality of its products [15].

Core Points - The "2025 'Yunmen Sauce Wine Cup' Entrepreneur Golf Invitation Tournament" was successfully held in Qingdao, gathering over 60 entrepreneurs and industry leaders [2][3] - The event aimed to create a cross-regional and cross-industry platform for communication and cooperation among entrepreneurs, enhancing friendship and trust through golf [3] Group 1 - The event was hosted by Haoxiang Golf Club and supported by the Qingdao Social Organization Federation [2] - Key figures at the event included Wang Duanrui, Chairman of Weidong Group and President of the Qingdao Social Organization Federation, and Zhang Wanbin, Assistant General Manager of Shandong Yunmen Wine Co., Ltd. [5] - The tournament served as a bridge connecting entrepreneurs from various industries, fostering discussions on business insights and industry trends in a relaxed atmosphere [16] Group 2 - Zhang Wanbin emphasized Yunmen's commitment to quality and craftsmanship in wine production, paralleling the elegance and challenges of golf [16] - The event featured an award ceremony where participants shared experiences and explored new ideas for business development [16][21]

Core Viewpoint - Yunmen Liquor Industry is hosting the "Yun Sauce Feast" across various cities in Shandong province to celebrate the Mid-Autumn Festival, emphasizing the cultural significance of wine and its connection to family reunions [2][4]. Group 1: Event Overview - The "Yun Sauce Feast" is a key cultural event designed to immerse guests in the rich 7,000-year history of Chinese wine culture, showcasing the brand's heritage and quality [4]. - The event features product displays, traditional dance performances, and local delicacies, blending Mid-Autumn customs with Yunmen's wine offerings [8]. Group 2: Cultural Significance - The celebration aims to evoke nostalgia and a sense of connection to history, as reflected in the poetic phrase "the moon seen today once illuminated the ancients" [2]. - The event fosters a communal spirit, with attendees expressing a shared sentiment of "celebrating Mid-Autumn with Yunmen" [8]. Group 3: Market Impact - The enthusiastic response from guests indicates a strong market presence and consumer recognition of the Yunmen brand, reinforcing its position in the premium liquor segment [8].

Core Viewpoint - The 91st Shandong Sugar and Wine Commodity Fair showcased Yunmen Liquor's innovative product matrix, emphasizing the cultural expression of "Yunmen Aesthetics" and enhancing the potential of the Shandong liquor market [1][13]. Group 1: Event Overview - The fair took place from August 16 to 18, 2025, in Weifang, with Yunmen Liquor participating as a representative of Shandong liquor brands [1]. - The opening ceremony featured Pan Xuesen, General Manager of Yunmen Liquor, who represented the co-organizing unit and hosted the event [1][2]. Group 2: Product Showcase - Yunmen Liquor's exhibition included classic products such as Yunmen Sauce Liquor, Yunmen Aged Liquor, Qingzhou Aged Liquor, and Yunmen Spring, highlighting the blend of tradition and modernity [3][7]. - The "Qingzhou Cong Shi" series was a focal point of the exhibition, attracting significant attention from attendees due to its unique design and cultural depth [7]. Group 3: Consumer Engagement - The company set up a live streaming room at the fair, engaging consumers with real-time broadcasts and offering attractive limited-time promotions and gifts to enhance participation [8]. Group 4: Awards and Recognition - During the thematic forum of the fair, Yunmen Liquor's "Yunmen Aged Liquor·Yubai 2025" was awarded "Most Promising New Shandong Liquor Product," while a recommended distributor received recognition for integrity [9]. Group 5: Future Outlook - Yunmen Liquor aims to drive innovation, focus on quality, and lead with culture to enhance brand influence and market competitiveness, contributing to the high-quality development of the Shandong liquor industry [13].

Group 1 - The core viewpoint of the event is the collaboration between Yunmen Liquor and the China Supermodel Contest, highlighting the intersection of intangible cultural heritage and modern fashion [2][17] - Zhang Xijing, the Deputy Secretary of the Party Committee and Chairman of the Trade Union of Yunmen Liquor Group, emphasized the importance of a closer partnership and innovative approach to create a dialogue that transcends time [2][19] - The event showcased a visual feast that combined Yunmen aesthetics with modern fashion, demonstrating the brand's appeal as a leader in northern sauce liquor and high-end Shandong liquor [2][19] Group 2 - The 19th China Supermodel Contest Shandong Finals successfully concluded at the Weifang Binhai Happy Sea Resort Hotel on July 13 [3] - The "Yunmen Impression" theme show featured elements of local culture, such as Weifang kites and Qingzhou cultural relics, presented through body art [5] - During the competition, Yunmen Liquor launched the "Yunmen Re-creation Plan: OPEN CALL Fashion Week" on Douyin, which garnered a total of 10.28 million views for the participating works [15]

Core Viewpoint - Yunmen Liquor Industry is integrating traditional Chinese liquor culture with modern fashion through a creative competition, aiming to engage the younger generation and promote national cultural pride [4]. Group 1: Competition Overview - The competition is titled "2025 Yunmen Re-creation Plan · OPEN CALL Fashion Week" and is in collaboration with the 19th China Super Model Contest [4]. - Participants are invited to reinterpret the cultural essence of Yunmen liquor through fashion design, with a chance to win substantial prizes [4]. Group 2: Cultural Elements - Participants can choose from three cultural elements for their designs: 1. Qingzhou liquor culture, including bottle patterns and cultural symbols [4]. 2. The term "Qingzhou Congshi" from ancient poetry referring to fine wine [5]. 3. Yunmen impressions, such as Yunmen Mountain and related cultural motifs [6]. Group 3: Participation Process - The competition involves four steps: 1. Creative design incorporating selected cultural elements [8]. 2. Recording a video showcasing the design [10]. 3. Uploading the video to Douyin with a specific hashtag [12]. 4. Evaluation based on online likes (30%) and expert reviews (70%) [12]. Group 4: Timeline and Awards - Video submission period is from June 14 to July 10, with results announced on July 13 for offline and July 15 for online [13]. - Awards include: - First Prize: 1 bottle of Yunmen Congshi commemorative liquor (retail price ¥9988) and ¥2000 cash [17]. - Second Prize: 3 boxes of Yunmen Chen Nian (retail price ¥2808) [19]. - Third Prize: 6 boxes of Qingzhou Chen Nian (retail price ¥948) and ¥500 cash [22]. - Excellent Award: 20 Yunbao card game gift boxes (retail price ¥188) [24].

Group 1 - The Ministry of Industry and Information Technology has released the first batch of "China Consumer Brand List," with Yunmen Liquor being recognized as a "Growing Enterprise" in this category, marking it as the only selected liquor company from Shandong [2] - This recognition highlights Yunmen's commitment to the "Quality + Brand" strategy and its role as a leader in northern sauce liquor and high-end Shandong liquor [2] - The award reflects a multidimensional display of cultural empowerment, product quality, and brand influence, emphasizing the importance of brand building for high-quality development [2] Group 2 - During the 14th Five-Year Plan period, Yunmen Liquor has been enhancing its brand presence through advertisements on major CCTV channels and collaborations with high-end media resources [4] - The company has established a comprehensive advertising coverage across airports, highways, and urban landmarks to achieve high-frequency consumer engagement [7] - Yunmen Liquor has hosted multiple cultural festivals and technical exchange meetings to inject strong momentum into the development of northern sauce liquor [6] Group 3 - The establishment of the China Northern Sauce Aroma Liquor Research Institute in collaboration with the China Food Fermentation Industry Research Institute aims to improve the quality and flavor of northern sauce liquor through research on brewing techniques and environmental factors [9] - Yunmen has formed the Northern Sauce Aroma Liquor Alliance and has been actively involved in promoting the influence of northern sauce liquor on a national scale [11] - The company is responding to the Shandong provincial government's call for high-quality development in the liquor industry and is committed to showcasing the unique charm of Qilu brewing on various international and domestic platforms [11] Group 4 - Yunmen Liquor is strategically expanding its marketing layout across key markets in Shandong and other major cities in China, establishing tasting centers and hosting numerous tasting events to cultivate core consumer circles [13] - The company is also pursuing international expansion, engaging in brand exchanges in countries like South Korea, the United States, Japan, and Malaysia, aiming to promote Chinese liquor culture globally [15] - Yunmen Liquor is dedicated to its mission of producing quality liquor while transitioning from "Chinese Liquor Brand" to "China Consumer Brand" in the new era [15]

Core Viewpoint - The promotion of Yunmen Sauce Wine in Macau signifies a significant milestone in the economic and cultural exchange between Shandong and Macau, enhancing cooperation and creating new opportunities for development [3][4][6]. Group 1: Company Overview - Yunmen Sauce Wine is recognized as the most representative consumer brand of Qingzhou, embodying the rich cultural heritage of the region and serving as a vital link for modern economic cooperation with Macau [3]. - The company has been actively expanding its market presence in the Guangdong-Hong Kong-Macau Greater Bay Area, leveraging opportunities from events like "Hong Kong-Macau Shandong Week" [6][22]. Group 2: Market Expansion and Strategy - The recent promotional event in Macau is a strategic step for Yunmen to utilize Macau as a "bridgehead" for overseas expansion, showcasing the potential of Shandong's liquor industry on an international stage [22]. - The establishment of the "Yunmen Sauce Wine Hong Kong Tasting Center" is part of the company's efforts to enhance its brand visibility and market penetration in the Greater Bay Area [22]. Group 3: Collaborative Efforts - The event has fostered deeper industrial cooperation between Shandong and Macau, opening up more possibilities for economic and cultural exchanges [4][18]. - The company aims to strengthen ties with local organizations in Macau, such as the Macau Shandong Association, to promote Yunmen Sauce Wine and facilitate mutual growth [4][10].

Core Viewpoint - The Ministry of Industry and Information Technology has released the first batch of "China Consumer Brand List," with Yunmen Liquor being recognized as a "growing enterprise" in this category, highlighting its status as the only selected liquor company from Shandong [2]. Group 1: Company Recognition and Strategy - Yunmen Liquor's inclusion in the "China Consumer Brand List" reflects the company's commitment to its "quality + brand" strategy, showcasing its strength as a leader in northern sauce liquor and high-end Shandong liquor [2]. - The recognition as a "growing enterprise" is attributed to the multidimensional display of cultural empowerment, product quality, and brand influence [2]. Group 2: Production Quality and Ingredients - The geographical location of Qingzhou, known as a golden production area for sauce liquor, provides abundant quality water sources and a favorable climate for Yunmen Liquor [4]. - The water used in Yunmen's production comes from deep underground sources, filtered through limestone layers over millions of years, resulting in a balanced mineral content that enhances the unique flavor of the liquor [6]. - High-quality sorghum, specifically the "Yunjiang No. 1" glutinous red sorghum, is selected for its thick skin and high amylopectin content, contributing to the liquor's distinct aroma and taste [11]. - The fermentation process utilizes high-temperature Daqu, combining ancient methods with modern techniques to create a unique flavor profile [13]. Group 3: Production Process and Techniques - Yunmen's production process is complex and unique, involving a longer cycle and lower yield compared to other types of liquor, with a historical foundation based on ancient texts [16]. - The fermentation of winter wheat into Daqu takes 40 days, followed by six months of storage to develop the rich aroma and color of the final product [17]. - The company has continuously improved its production techniques since the 1980s, leading to the establishment of the "160 operation method" for sauce liquor [19]. Group 4: Aging and Storage - The aging process, which is crucial for the transformation of the liquor, requires five years and involves six different storage methods to enhance the flavor [21]. - The company has developed a cave storage system that maintains stable temperature and humidity, creating an ideal environment for aging the liquor [22]. - As of October 2024, Yunmen has completed the storage of 206,000 boxes of bottled liquor, aimed at providing consumers with valuable aged products [22]. Group 5: Overall Quality Dimensions - Yunmen Liquor exemplifies the essence of a "China Consumer Brand Growing Enterprise" through its five quality dimensions, representing both natural advantages and craftsmanship [23].