Core Insights - The 113th National Sugar and Wine Commodity Fair commenced in Nanjing, attracting 4,000 exhibitors from 40 countries and 400,000 attendees, highlighting its significance as a barometer for the food and beverage industry [2] Company Highlights - Yunmen Distillery, as an independent exhibitor from Shandong, showcased its unique cultural heritage and high-quality products, emphasizing the distinct charm and premium quality of Lu liquor [3] - The exhibition featured multiple display areas with star products including Yunmen Sauce Liquor, Yunmen Aged Liquor, and the newly launched "Qingzhou Congshi" series, which incorporates deep regional cultural elements [6] - Yunmen Distillery utilized a hybrid approach of online interaction and offline display, enhancing brand influence and attracting potential partners unable to attend the event [6] Industry Positioning - As a leader in northern sauce liquor and high-end Lu liquor, Yunmen Distillery focuses on innovation and technology to ensure superior quality and strengthen its brand foundation [8] - The participation in the national sugar and wine fair underscores Yunmen's comprehensive strength and commitment to high-end development, aiming to further elevate the northern sauce liquor segment [8]

Core Viewpoint - The city of Qingzhou has been officially recognized as a "World Wine Characteristic Production Area" for its unique wine culture, particularly highlighting the achievements of Yunmen Distillery in preserving and innovating the region's 7,000-year-old winemaking tradition [3][4]. Group 1: Recognition and Events - The China Alcoholic Drinks Association awarded Qingzhou the title of "World Wine Characteristic Production Area" during the opening ceremony of the 23rd China International Wine Expo [1][4]. - The expo, themed "World Famous Wines Share Glory," aims to inject strong momentum into the market transformation of the wine industry [4]. Group 2: Contributions of Yunmen Distillery - Yunmen Distillery has played a crucial role in the development of the Qingzhou production area, leading in defining the flavor profile and contributing to the area's application for recognition [6][10]. - The distillery's unique brewing techniques, such as the "160 Operation Method" and the "Chen, Jing, Gan, Rou" flavor profile, enhance the confidence in Northern sauce-flavored liquor and enrich the flavor spectrum of Chinese sauce liquor [10][12]. Group 3: Future Plans and Goals - Yunmen Distillery aims to leverage its new recognition to deepen its roots in Qingzhou, continuously improve the quality of its sauce liquor, and drive local economic development [6][17]. - The company plans to further advance the construction of the production area and deepen its brand connotation, marking a new chapter in its brand development [17]. Group 4: Awards and Achievements - During the expo, Yunmen Distillery's 32-degree Yunmen Chun Chun Wang won the silver award at the 2025 International Spirits Competition, reaffirming the exceptional quality of its products [15].

Core Viewpoint - The 91st Shandong Sugar and Wine Commodity Fair showcased Yunmen Liquor's innovative product matrix, emphasizing the cultural expression of "Yunmen Aesthetics" and enhancing the potential of the Shandong liquor market [1][13]. Group 1: Event Overview - The fair took place from August 16 to 18, 2025, in Weifang, with Yunmen Liquor participating as a representative of Shandong liquor brands [1]. - The opening ceremony featured Pan Xuesen, General Manager of Yunmen Liquor, who represented the co-organizing unit and hosted the event [1][2]. Group 2: Product Showcase - Yunmen Liquor's exhibition included classic products such as Yunmen Sauce Liquor, Yunmen Aged Liquor, Qingzhou Aged Liquor, and Yunmen Spring, highlighting the blend of tradition and modernity [3][7]. - The "Qingzhou Cong Shi" series was a focal point of the exhibition, attracting significant attention from attendees due to its unique design and cultural depth [7]. Group 3: Consumer Engagement - The company set up a live streaming room at the fair, engaging consumers with real-time broadcasts and offering attractive limited-time promotions and gifts to enhance participation [8]. Group 4: Awards and Recognition - During the thematic forum of the fair, Yunmen Liquor's "Yunmen Aged Liquor·Yubai 2025" was awarded "Most Promising New Shandong Liquor Product," while a recommended distributor received recognition for integrity [9]. Group 5: Future Outlook - Yunmen Liquor aims to drive innovation, focus on quality, and lead with culture to enhance brand influence and market competitiveness, contributing to the high-quality development of the Shandong liquor industry [13].

Core Viewpoint - Yunmen Liquor Industry is integrating traditional Chinese liquor culture with modern fashion through a creative competition, aiming to engage the younger generation and promote national cultural pride [4]. Group 1: Competition Overview - The competition is titled "2025 Yunmen Re-creation Plan · OPEN CALL Fashion Week" and is in collaboration with the 19th China Super Model Contest [4]. - Participants are invited to reinterpret the cultural essence of Yunmen liquor through fashion design, with a chance to win substantial prizes [4]. Group 2: Cultural Elements - Participants can choose from three cultural elements for their designs: 1. Qingzhou liquor culture, including bottle patterns and cultural symbols [4]. 2. The term "Qingzhou Congshi" from ancient poetry referring to fine wine [5]. 3. Yunmen impressions, such as Yunmen Mountain and related cultural motifs [6]. Group 3: Participation Process - The competition involves four steps: 1. Creative design incorporating selected cultural elements [8]. 2. Recording a video showcasing the design [10]. 3. Uploading the video to Douyin with a specific hashtag [12]. 4. Evaluation based on online likes (30%) and expert reviews (70%) [12]. Group 4: Timeline and Awards - Video submission period is from June 14 to July 10, with results announced on July 13 for offline and July 15 for online [13]. - Awards include: - First Prize: 1 bottle of Yunmen Congshi commemorative liquor (retail price ¥9988) and ¥2000 cash [17]. - Second Prize: 3 boxes of Yunmen Chen Nian (retail price ¥2808) [19]. - Third Prize: 6 boxes of Qingzhou Chen Nian (retail price ¥948) and ¥500 cash [22]. - Excellent Award: 20 Yunbao card game gift boxes (retail price ¥188) [24].

Group 1 - The "2025 Shandong Province Baijiu Sensory Quality Evaluation Conference" was successfully held, with over 200 judges participating [1] - Yunmen Distillery's 53° Yunmen Chenxiang·Yubai 2025 won the "2025 Qilu Baijiu Body Design Gold Award" for its exceptional quality [1][4] - Yunmen Chenxiang has a 52-year uninterrupted brewing heritage, originally known as Qingzhou Chenxiang, and has received multiple prestigious awards [6] Group 2 - The company emphasizes quality as the foundation of its development, leveraging the unique natural ecology and long brewing history of the "Chinese Sauce Wine·Qingzhou Production Area" [8] - Yunmen Distillery has established various research and innovation platforms, collaborating with universities and research institutions to advance fermentation technology, body design, and raw grain cultivation [8] - The company boasts a strong technical team of over 280 professionals, including inheritors of intangible cultural heritage and national-level judges, ensuring the superior quality of Yunmen Sauce Wine [8] Group 3 - Looking ahead, the company aims to continue promoting high-quality development in the Shandong liquor industry, leveraging its advantages in production capacity, technology, talent, and location [10]