Core Insights - Chaoyang Joy City celebrated its 15th anniversary with impressive performance metrics, including nearly 300,000 total visitors, a 17% year-on-year increase, and sales reaching approximately 90 million yuan, reflecting an 18% growth [1][4] Group 1: Visitor and Sales Performance - Total foot traffic during the anniversary event was close to 300,000, representing a 17% increase compared to the previous year [1] - Vehicle traffic saw a year-on-year increase of 21% [1] - Sales during the event approached 90 million yuan, marking an 18% year-on-year growth [1] Group 2: Cultural and Commercial Integration - The event featured the upgraded 2.0 version of the original IP Youth Poetry Festival, enhancing the blend of poetry culture with commercial elements [3] - Over 20 youth cultural brands collaborated to create a poetic wheat field and real wheat scenery, covering more than 500 square meters [3] Group 3: New Store Openings and Offerings - The anniversary saw the opening of several first stores, including GANT's first new concept store in Beijing and ECCO Active Lifestyle's first store [4] - A variety of new dining options were introduced, including popular brands and unique restaurants, catering to diverse consumer preferences [4] Group 4: Membership and Consumer Engagement - The membership system was emphasized, with member spending surpassing 56% during the event, supported by various promotional initiatives [4] - The company aims to leverage its operational strengths and resource integration to enhance consumer experiences and contribute to Beijing's status as an international consumption center [4]