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商业先锋领航!万家丽流量跃迁,铸就中国商业标杆新样本
Sou Hu Cai Jing· 2025-08-24 00:12
黄志明先生发言 8月23日,由万家丽实业集团主办的"让事实说话"万家丽商圈提质大会在万家丽国际大酒店会议中心圆 满召开,本次大会围绕万家丽商圈的品牌提质、服务提质、美陈提质、文化提质、交通提质展开。第十 一届、第十二届全国人大代表、中国商业联合会副会长、中国建筑材料流通协会执行会长、湖南省商业 联合会主席(会长)、万家丽实业集团董事长黄志明,湖南省政协委员、湖南省工商联副会长、万家丽 实业集团总经理黄晓丹,万家丽实业集团副总经理彭湘等集团领导、超两千名知名品牌代表和社会精英 出席了本次提质大会。 宇宙中心万家丽,这座屹立于长沙城芯的超级商业体,早已超越传统商圈的定义,以持续迭代的姿态, 成为中国商业创新的鲜活样本,引领着国际消费中心城市建设的全新风向。据相关数据显示,80% 到 访长沙的游客,都会将万家丽列为行程必选项,使其成为名副其实的长沙旅游 "必打卡地";而在本地 消费群体中,超过 80% 的人会将其作为高频消费场景,持续为长沙消费市场注入强劲活力! 会上,董事长黄志明发言表示,将末落产业做成商业先锋,万家丽做到了,将夕阳产品做成酷乐潮玩, 万家丽的商户做到了。如今的万家丽,已构建起 "大店矩阵 + 万 ...
旧车站变身咖啡广场,“一站喝遍世界”第二届车站咖啡节在北京举办,120余家全球咖啡品牌汇聚
Huan Qiu Wang· 2025-07-06 14:50
Core Insights - The second Station Coffee Festival was held from July 4 to 6, showcasing over 120 coffee and cultural brands from 33 countries, emphasizing an international coffee culture experience [1] - The festival featured nearly 80 specialty coffee exhibitors and over 40 coffee-themed cultural food stalls, with 65% of the brands being from outside Beijing, allowing residents to enjoy global coffee varieties without leaving the city [1] - The event included two cupping sessions highlighting 60 unique Yunnan coffee beans, showcasing advancements in flavor and craftsmanship, and aimed to enhance the visibility and influence of Yunnan coffee [1] - A latte art competition was held, featuring multiple coffee champions, and included a public voting segment to engage citizens and foster a rich coffee culture atmosphere [1] - The festival explored a "Coffee+" cross-industry integration model, combining coffee with cycling, film, and trendy activities, and created a Coffee Walk reward map to convert event traffic into commercial consumption [1] Additional Insights - The festival collaborated with the ancient architecture music season to create a music IP, integrating music into the coffee consumption experience, showcasing the city's cultural inclusivity and innovation [2] - The event has been held twice, utilizing innovative models of "Coffee + Cultural Tourism" and "Culture + Commerce" to stimulate regional consumption growth and enhance cultural soft power and city reputation [2]
“文化+商业”晋升新“顶流” “非传统”空间新业态“圈粉”年轻消费力
Yang Shi Wang· 2025-06-28 07:57
Core Viewpoint - The integration of cultural and commercial experiences is transforming shopping malls into vibrant urban spaces, attracting young consumers through diverse entertainment options and immersive experiences [1][3][8]. Group 1: Cultural and Commercial Integration - The trend of "watching performances in shopping malls" is gaining popularity, particularly in Shanghai, where performance spaces are increasingly integrated into commercial areas [1][8]. - Shopping malls are evolving from mere shopping venues to comprehensive urban living spaces that combine culture, entertainment, and consumption [3][8]. - The introduction of various performance types, including musicals and stand-up comedy, is enhancing the economic vitality of shopping districts [1][8]. Group 2: Performance Spaces and Audience Engagement - In Shanghai's Nanjing Road, there are currently 23 performance spaces covering nearly 10,000 square meters, hosting over 30 million audience visits and more than 5,000 performances [8]. - Innovative performance formats, such as interactive theater and multimedia art exhibitions, are being developed to cater to the evolving preferences of young consumers [9][13]. - The combination of dining and entertainment experiences is extending consumer engagement and boosting nighttime economic activity in commercial areas [16]. Group 3: New Consumption Experiences - The emergence of mobile coffee shops, such as the tram-based coffee experience in Nanjing, is creating unique consumption scenarios that enhance urban mobility and leisure [17][19]. - The coffee tram connects popular shopping districts and cultural venues, providing a comfortable and convenient travel experience for consumers [21].