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发力原创IP、首展首发 朝阳大悦城15周年庆销售额近9000万元
Bei Jing Shang Bao· 2025-09-23 06:53
北京商报讯(记者 刘卓澜)9月23日,朝阳大悦城发布15周年庆收官成绩单。活动期间,朝阳大悦城总客流近30万人,同比提升17%,车流同比提升21%, 销售额近9000万元,同比增长18%,会员消费占比突破56%。朝阳大悦城相关人员表示,通过"文化+商业"的创新模式,朝阳大悦城重塑在地文化联结,融 合文学、音乐、艺术与社交等多元复合内容,为消费者带来了丰富文娱体验,重构商业人文价值与社区认同感。 据介绍,朝阳大悦城的原创IP青年路诗歌节在今年迎来2.0版本,在进一步融合诗歌文化与商业氛围的基础上,整体阵容升级。北京商报记者在现场看到, 朝阳大悦城联合中信书店、新世相、中国青年报、PoemsForYou、纺诗车间、路演计划等20余家青年文化厂牌,打造了超500平方米的诗意麦田和真实麦穗 景观。 朝阳大悦城相关人员表示,未来朝阳大悦城继续发挥商业运营实力与资源整合能力,以内容驱动空间价值,为消费者带来更多创新、多元的消费体验,为北 京打造国际消费中心城市贡献积极力量。 首店、首秀、首展一直是朝阳大悦城吸引青年客群的重要手段。在本次 15周年庆期间,朝阳大悦城引入的"KKVx海绵宝宝2025全国快闪唯一展"以 1:1 ...
云南城投:打造文旅商业新地标 非遗激发消费活力
Zhong Zheng Wang· 2025-09-19 08:57
中证报中证网讯(王珞)9月17日,2025创意云南文化产业博览会茶马花街分会场隆重启幕。作为云南 城投置业股份有限公司(下称"云南城投")下属核心商业运营平台,云南云泰商业管理有限公司(下 称"云泰商管")以"运营+创意"双轮驱动,将这场文化盛宴打造成非遗活化与商业价值共生的示范样 本,为康旅集团商业化运营融合发展注入新活力。 本次分会场以"智汇云南创意未来"为主题,由中共云南省委宣传部主导,云南广播电视台、昆明国际会 展中心有限公司联合承办,云南城投提供支持。作为云南城投文旅商业版图的关键节点,茶马花街分会 场活动持续至9月21日,既是2025云南文博会的重要组成,更是云泰商管践行"文化赋能商业,商业激活 文化"运营理念的生动实践。 云泰商管打造文旅商业新地标 自承接茶马花街运营以来,云泰商管深度挖掘"茶马古道"文化内核,以"文化+民生+商业"三维业态重构 街区价值。数据显示,在其精细化运营下,茶马花街年均接待游客近700万人次,成功从传统商业街升 级为滇中文旅融合示范街区。此次文博会分会场,云泰商管进一步优化空间布局,将非遗展示、文化体 验与商业消费场景有机串联,实现"一步一景一业态,可观可玩可消费"的沉 ...
商业先锋领航!万家丽流量跃迁,铸就中国商业标杆新样本
Sou Hu Cai Jing· 2025-08-24 00:12
Core Insights - The "Wanjiali Business Circle" is positioned as a leading commercial hub in Changsha, showcasing continuous innovation and cultural integration, attracting both local consumers and tourists [3][6][22] - The recent "Wanjiali Business Circle Quality Improvement Conference" highlighted the commitment to enhancing brand quality, service, aesthetics, culture, and transportation within the commercial area [1][8] Group 1: Business Development and Strategy - Wanjiali has established a large-scale department store ecosystem, integrating various product categories and creating a collaborative operational model among merchants [5] - The business circle has successfully attracted over 80% of local consumers as a frequent shopping destination, significantly contributing to the local economy [3][5] - The introduction of new services, such as duty-free shopping and airport check-in, enhances consumer convenience and positions Wanjiali as a one-stop shopping and travel destination [5][6] Group 2: Cultural and Economic Impact - Wanjiali is recognized as a cultural landmark and a consumption hub, bridging local heritage with global consumer trends [6][22] - The business circle's growth reflects the resilience of China's private economy and its role as a key driver of urban development [22] - The integration of cultural experiences with commercial activities is a hallmark of Wanjiali's innovative business model, contributing to the overall economic vitality of Changsha [22] Group 3: Future Prospects and Collaborations - Future plans include optimizing the commercial layout by introducing renowned domestic and international brands while supporting local特色 brands [8] - Collaborations with brands like D%pa and Op Lighting have resulted in significant sales growth, demonstrating the effectiveness of Wanjiali's platform in driving brand success [10][13] - The business circle aims to enhance its marketing strategies through social media to strengthen connections with consumers and promote a vibrant business environment [8][15]
旧车站变身咖啡广场,“一站喝遍世界”第二届车站咖啡节在北京举办,120余家全球咖啡品牌汇聚
Huan Qiu Wang· 2025-07-06 14:50
Core Insights - The second Station Coffee Festival was held from July 4 to 6, showcasing over 120 coffee and cultural brands from 33 countries, emphasizing an international coffee culture experience [1] - The festival featured nearly 80 specialty coffee exhibitors and over 40 coffee-themed cultural food stalls, with 65% of the brands being from outside Beijing, allowing residents to enjoy global coffee varieties without leaving the city [1] - The event included two cupping sessions highlighting 60 unique Yunnan coffee beans, showcasing advancements in flavor and craftsmanship, and aimed to enhance the visibility and influence of Yunnan coffee [1] - A latte art competition was held, featuring multiple coffee champions, and included a public voting segment to engage citizens and foster a rich coffee culture atmosphere [1] - The festival explored a "Coffee+" cross-industry integration model, combining coffee with cycling, film, and trendy activities, and created a Coffee Walk reward map to convert event traffic into commercial consumption [1] Additional Insights - The festival collaborated with the ancient architecture music season to create a music IP, integrating music into the coffee consumption experience, showcasing the city's cultural inclusivity and innovation [2] - The event has been held twice, utilizing innovative models of "Coffee + Cultural Tourism" and "Culture + Commerce" to stimulate regional consumption growth and enhance cultural soft power and city reputation [2]
“文化+商业”晋升新“顶流” “非传统”空间新业态“圈粉”年轻消费力
Yang Shi Wang· 2025-06-28 07:57
Core Viewpoint - The integration of cultural and commercial experiences is transforming shopping malls into vibrant urban spaces, attracting young consumers through diverse entertainment options and immersive experiences [1][3][8]. Group 1: Cultural and Commercial Integration - The trend of "watching performances in shopping malls" is gaining popularity, particularly in Shanghai, where performance spaces are increasingly integrated into commercial areas [1][8]. - Shopping malls are evolving from mere shopping venues to comprehensive urban living spaces that combine culture, entertainment, and consumption [3][8]. - The introduction of various performance types, including musicals and stand-up comedy, is enhancing the economic vitality of shopping districts [1][8]. Group 2: Performance Spaces and Audience Engagement - In Shanghai's Nanjing Road, there are currently 23 performance spaces covering nearly 10,000 square meters, hosting over 30 million audience visits and more than 5,000 performances [8]. - Innovative performance formats, such as interactive theater and multimedia art exhibitions, are being developed to cater to the evolving preferences of young consumers [9][13]. - The combination of dining and entertainment experiences is extending consumer engagement and boosting nighttime economic activity in commercial areas [16]. Group 3: New Consumption Experiences - The emergence of mobile coffee shops, such as the tram-based coffee experience in Nanjing, is creating unique consumption scenarios that enhance urban mobility and leisure [17][19]. - The coffee tram connects popular shopping districts and cultural venues, providing a comfortable and convenient travel experience for consumers [21].