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京东宣布加码培养青春采销主播 覆盖家电、美妆等全品类赛道
Xin Jing Bao· 2025-08-06 12:17
Core Insights - JD.com is intensifying its efforts to cultivate youth sales anchors, accelerating its strategy in live-streaming e-commerce talent development [2] - The company has already developed dozens of youth sales anchors who are actively participating in live-streaming sales across various categories including home appliances, digital products, and beauty [2] Group 1 - JD.com has established strict selection criteria for youth sales anchors, requiring candidates to have a deep understanding of industry trends and product characteristics, as well as strong user demand insights and excellent content expression and interaction skills [2] - The company plans to continue investing resources into the training of youth sales anchors, including the development of specialized courses and practical teaching mechanisms to provide growth pathways for young talent [2] - JD.com aims to break the traditional reliance on "hype-based" selling in live-streaming and promote the professionalization of e-commerce content [2]