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京东宣布加码培养青春采销主播 覆盖家电、美妆等全品类赛道
Xin Jing Bao· 2025-08-06 12:17
京东方面表示,京东对青春采销主播岗位选拔标准严格,要求候选人既能深入理解行业趋势和产品特 性,具备精准的用户需求洞察力,又拥有出色的内容表达和互动能力。未来将持续为青春采销的培养加 码资源投入,通过专业化课程研发、实战带教机制,为年轻人才提供成长通道,打破传统直播带货 对"叫卖式"模式的依赖,推动电商内容专业化升级。 (文章来源:新京报) 8月6日,京东宣布加码培养青春采销主播,公司正在加速布局直播电商人才策略,持续招募和培养更多 青春采销主播,打造新生代主播矩阵。目前,京东首批重点打造了数十位青春采销主播,已在京东直播 频道进行直播带货,覆盖家电、数码、美妆等全品类赛道。 ...
京东宣布加码培养青春采销主播,覆盖家电、美妆等全品类赛道
Xin Jing Bao· 2025-08-06 12:02
新京报贝壳财经讯(记者程子姣)8月6日,京东宣布加码培养青春采销主播,公司正在加速布局直播电商 人才策略,持续招募和培养更多青春采销主播,打造新生代主播矩阵。目前,京东首批重点打造了数十 位青春采销主播,已在京东直播频道进行直播带货,覆盖家电、数码、美妆等全品类赛道。 京东方面表示,京东对青春采销主播岗位选拔标准严格,要求候选人既能深入理解行业趋势和产品特 性,具备精准的用户需求洞察力,又拥有出色的内容表达和互动能力。未来将持续为青春采销的培养加 码资源投入,通过专业化课程研发、实战带教机制,为年轻人才提供成长通道,打破传统直播带货 对"叫卖式"模式的依赖,推动电商内容专业化升级。 ...
京东加码培养青春采销主播,构建专业的直播电商人才新生态
Zhong Jin Zai Xian· 2025-08-06 03:09
Group 1 - JD is accelerating its strategy for live commerce talent by recruiting and training a new generation of youth sales anchors, aiming to create a matrix of anchors with both professional skills and content creativity [1] - The first batch of youth sales anchors has been developed, covering various categories such as home appliances, digital products, and beauty, providing users with high-cost performance products and professional shopping decision support [1] - JD has strict selection criteria for youth sales anchors, requiring candidates to understand industry trends and product characteristics, possess precise user demand insights, and have excellent content expression and interaction abilities [1] Group 2 - JD's core position of procurement and sales is known for being "professional, enthusiastic, humble, and trustworthy," and the company is addressing the shortage of professional talent in the live commerce industry through a dual approach of "internal cultivation + external recruitment" [3] - The company is cultivating youth sales anchors from existing procurement teams and recruiting externally for individuals skilled in knowledge sharing and precise product value communication, enhancing the "professional guide" feature of live streaming [3] - JD plans to continue investing resources in the training of youth sales anchors by developing professional courses and practical teaching mechanisms, providing growth pathways for young talent and reconstructing the professional value of the e-commerce live broadcast ecosystem [3]