Core Insights - JD.com is intensifying its efforts to cultivate youth sales anchors, accelerating its strategy in live-streaming e-commerce talent development [2] - The company has already developed dozens of youth sales anchors who are actively participating in live-streaming sales across various categories including home appliances, digital products, and beauty [2] Group 1 - JD.com has established strict selection criteria for youth sales anchors, requiring candidates to have a deep understanding of industry trends and product characteristics, as well as strong user demand insights and excellent content expression and interaction skills [2] - The company plans to continue investing resources into the training of youth sales anchors, including the development of specialized courses and practical teaching mechanisms to provide growth pathways for young talent [2] - JD.com aims to break the traditional reliance on "hype-based" selling in live-streaming and promote the professionalization of e-commerce content [2]

Core Viewpoint - JD.com is intensifying its efforts to cultivate youth sales anchors, accelerating its strategy in the live e-commerce sector by recruiting and training more young sales anchors to create a new generation of anchor matrix [1] Group 1: Talent Strategy - The company has launched a recruitment initiative focused on youth sales anchors, with dozens of key anchors already live streaming across various categories including home appliances, digital products, and beauty [1] - JD.com has established strict selection criteria for youth sales anchors, requiring candidates to have a deep understanding of industry trends and product characteristics, as well as strong user insight and content expression skills [1] Group 2: Resource Investment - The company plans to continuously invest resources in the training of youth sales anchors, including the development of professional courses and practical teaching mechanisms to provide growth pathways for young talent [1] - JD.com aims to break away from the traditional "hard sell" model of live streaming sales, promoting a professional upgrade of e-commerce content [1]

Group 1 - JD is accelerating its strategy for live commerce talent by recruiting and training a new generation of youth sales anchors, aiming to create a matrix of anchors with both professional skills and content creativity [1] - The first batch of youth sales anchors has been developed, covering various categories such as home appliances, digital products, and beauty, providing users with high-cost performance products and professional shopping decision support [1] - JD has strict selection criteria for youth sales anchors, requiring candidates to understand industry trends and product characteristics, possess precise user demand insights, and have excellent content expression and interaction abilities [1] Group 2 - JD's core position of procurement and sales is known for being "professional, enthusiastic, humble, and trustworthy," and the company is addressing the shortage of professional talent in the live commerce industry through a dual approach of "internal cultivation + external recruitment" [3] - The company is cultivating youth sales anchors from existing procurement teams and recruiting externally for individuals skilled in knowledge sharing and precise product value communication, enhancing the "professional guide" feature of live streaming [3] - JD plans to continue investing resources in the training of youth sales anchors by developing professional courses and practical teaching mechanisms, providing growth pathways for young talent and reconstructing the professional value of the e-commerce live broadcast ecosystem [3]