Group 1 - The summer tourism market in China is experiencing a significant surge, with various scenic spots offering discounts to students, such as free entry with exam admission tickets and half-price tickets for student ID holders [1][2] - Young travelers prefer immersive experiences and social sharing, engaging in activities like themed photoshoots and cultural interactions, which are often shared on social media platforms [1][2] - The China Tourism Research Institute predicts that by 2025, domestic tourism during the summer is expected to exceed 2.5 billion trips, with overall summer consumption projected to reach 1.8 trillion yuan [1] Group 2 - There is a notable increase in demand for long-distance travel routes, particularly in regions like Xinjiang and Qinghai, with hotels experiencing high occupancy rates [2] - Family-oriented travel, especially parent-child trips, is on the rise, with historical and cultural cities becoming popular destinations, leading to a doubling of bookings for vacation rentals [2] - Experts suggest that local tourism development should focus on unique offerings to avoid homogenization, enhance infrastructure and services, and promote long-term visitor retention while ensuring ecological protection [3]