Core Viewpoint - The article highlights the vibrant cultural atmosphere during the Spring Festival in Beijing, showcasing various exhibitions and activities that celebrate traditional Chinese customs and heritage, attracting a diverse audience from across the country and beyond [1][2][3]. Group 1: Exhibition Highlights - Seven major "New Year" themed exhibitions are launched, featuring over 70 colorful traditional activities that reflect the essence of the Spring Festival [1][2]. - The "Over New Year - Year of the Horse Spring Festival Series" at the China Intangible Cultural Heritage Museum connects over a hundred representative intangible cultural heritage projects, presenting a multi-dimensional view of the New Year celebrations [3]. - The "Cultural Fair" at the Prince Gong's Mansion showcases traditional woodblock New Year paintings from various regions, allowing visitors to engage with the art and history of these customs [2][3]. Group 2: Audience Engagement - Visitors, including families, actively participate in interactive experiences such as writing auspicious characters and creating traditional crafts, enhancing their understanding of diverse Spring Festival customs [2][3]. - The article mentions a family from Shandong who visited the museum to teach their children about different New Year traditions, indicating a strong interest in cultural education [2]. Group 3: Cultural Activities and Experiences - Over 70 cultural activities are organized throughout the city, extending the festive atmosphere beyond museum walls into local neighborhoods [5]. - The article describes various performances and traditional music events held in smaller museums and cultural venues, attracting both local and international visitors [4][5]. - Unique cultural experiences, such as tasting traditional foods and participating in local customs, are emphasized as key attractions for tourists and residents alike [6]. Group 4: Creative Cultural Products - Museums are introducing a range of creative cultural products, including themed souvenirs and food items, allowing visitors to take home a piece of the festive spirit [6]. - The Beijing Ancient Architecture Museum reports high sales of its new cultural products, particularly those inspired by traditional designs and auspicious themes [6].