转自：北京青年报客户端 当传统文化邂逅现代潮流，非遗匠心碰撞青春活力，一场属于新春的传统焕新由此开启。1月10日，2026年北京台 春晚系列文创周边惊喜官宣。 WAKUKU作为近年来备受瞩目的国产原创潮玩IP，以其独特的形象持续收获着年轻群体的喜爱。此次2026年北京 台春晚携手WAKUKU，推出新春联名款"雪福蹄蹄"，以"马上好运"为灵感，巧妙融合吉祥寓意与潮流审美，打造 属于Z世代的新春"社交货币"。 "雪福蹄蹄"整体造型软萌俏皮又不失文化细节。经典坐姿娃体搭配马蹄形态四肢，头戴马头造型毛绒帽，萌态可 掬。白色、奶油黄以及新春红的配色呼应网红美食"奶皮子糖葫芦"，软糯质感十足，可拆卸背饰亦是借鉴该美食 外形，既增添穿搭趣味，又巧妙链接北京特色，彰显独特地域文化魅力，精准契合年轻群体审美偏好。公仔的马 头毛绒帽上的眼睛以铜钱形代替，增加传统好运寓意，脚上以银线绣制象征好运的马蹄铁图案既为整体造型注入 了潮流基因，又传递着"让好运马不停蹄，即刻抵达"的美好祝福。这种活泼趣味的年轻化表达让春晚祝福以更轻 松、更富个性的方式融入日常，成功打造了兼具文化寓意与潮流魅力的2026年北京台春晚新符号。 全民IP"冰墩墩 ...

Core Points - The 2025 Beijing Cultural Forum, themed "Integration of Culture and Technology," gathered over 800 guests from 58 countries to promote cultural prosperity and civilizational exchange [1] - President Xi Jinping emphasized Beijing's historical significance and its role as a witness to the continuity, innovation, unity, inclusiveness, and peacefulness of Chinese civilization in his congratulatory letter [1] - Beijing has been actively implementing Xi Jinping's cultural thoughts, focusing on becoming a national cultural center through various initiatives, including heritage protection and the development of cultural industries [1][8] Group 1: Cultural Development Initiatives - Beijing's cultural initiatives include the successful application for World Heritage status for the central axis, leading to over 100 cultural heritage protection projects [8] - The city is promoting the preservation and revitalization of historical areas through "micro-renovation" instead of large-scale demolition, restoring the spatial layout of the old city [6] - The "Beijing Central Axis Protection and Inheritance Three-Year Action Plan (2025-2027)" aims to enhance the restoration of historical sites along the central axis [8] Group 2: Cultural and Technological Integration - The integration of culture and technology is seen as a driving force for the creative transformation and innovative development of traditional Chinese culture [11] - Digital technologies are being utilized to enhance cultural experiences, such as interactive exhibitions that bring historical artifacts to life [13] - The cultural industry in Beijing showed strong growth, with cultural new economy enterprises achieving revenues of 880.88 billion yuan, a year-on-year increase of 15.9% [13] Group 3: International Cultural Exchange - The forum featured various events, including parallel forums and professional salons, aimed at fostering international cultural exchange [14] - Beijing serves as a cultural bridge, facilitating dialogue and interaction between different cultures, as evidenced by the participation of poets from Latin America and China [16] - The city is enhancing its global cultural presence through initiatives like the "Beijing Gifts" exhibition and the promotion of Chinese creative IPs abroad [18][20]