Summary of the Conference Call for Guiding Compass Company Company Overview - Guiding Compass Company reported strong performance in Q1 2025, driven by sales of high-end products from the Thinker series and a fair value reassessment investment gain of approximately 65 million yuan from the acquisition of Pioneer Fund, which needs to be deducted to reflect actual operating conditions [2][5][20]. Key Financial Highlights - The company experienced significant revenue growth of approximately 60% this year, with total revenue growth reaching 120%, including brokerage interest and fees [2][9]. - The sales expenses increased in Q2 primarily due to new customer acquisition, sales team expansion, and employee compensation increases [2][10]. - The cost of acquiring new registered users is estimated to be between 80 to 100 yuan, with an advertising investment of 300 million yuan in the first half of the year, leading to approximately 3 million new registered users [2][11]. Business Segments and Performance - The performance distribution across quarters is uneven, with high-end products sold in Q1 and Q4, while mid-range products are sold in Q2 and Q3, and low-end products are sold throughout the year [4][19]. - The conversion rate from registered users to paying users is stable at approximately 14%-15%, with a third of users upgrading from low-end to mid-range and from mid-range to high-end products [4][19]. Pioneer Fund Integration - The Pioneer Fund is currently in the early stages of business restructuring and team integration, which may lead to short-term losses but is not expected to significantly impact overall business [2][8][20]. - The integration process is anticipated to take one to two years to complete, focusing on personnel placement and business restructuring [20]. Marketing and Customer Acquisition - The company has been actively investing in advertising and customer acquisition strategies, including live streaming and direct marketing [10][15][16]. - The customer base primarily consists of retail investors, with no institutional clients, and high engagement levels among users [12][13]. Future Outlook - The company has not provided specific performance forecasts but suggests monitoring the net profit after excluding non-recurring gains, which includes the 65 million yuan from the Pioneer Fund acquisition [24]. - The company’s user retention rate for high-end products is approximately 14-15% annually, similar to the natural elimination rate in the secondary market [22]. Competitive Advantages - Guiding Compass has leveraged its resources and technical support for Maigao Securities, enabling rapid growth and recovery of operations [21]. - The company employs an experiential marketing strategy to gradually transition users from low-end to high-end products, reducing return rates and complaints [21][22]. Market Conditions - The recent active secondary market has not significantly altered the customer acquisition cost, which remains stable at 80 to 100 yuan, potentially dropping to 70 or 80 yuan during favorable market conditions [23]. Conclusion - Guiding Compass Company is positioned for growth with a strong focus on high-end product sales, effective customer acquisition strategies, and ongoing integration of the Pioneer Fund, while maintaining a keen eye on market conditions and operational efficiencies.