Core Insights - Shanghai YaoXue Ice and Snow World, the largest indoor snow park globally, celebrated its first anniversary and launched the first Shanghai International Ice and Snow Culture Season [1] - Since its opening, YaoXue has received over 1 million visitors, with a peak daily attendance of 15,000 [1] - The "Ice and Snow + Cultural Tourism" model has generated approximately 200 million yuan in economic benefits and increased surrounding commercial revenue by about 30% [1] Event Highlights - YaoXue invited snow sculptors from Harbin Ice and Snow World to create snow sculptures of Shanghai landmarks using 4,000 cubic meters of real snow [1] - The park features a diverse range of activities, including an exotic-themed ice and snow market, traditional flower-themed skiing shows, and various prize-winning events [1] Cultural Integration - YaoXue is expanding the cultural connotation and experiential dimensions of ice and snow scenes through innovative integration of "Ice and Snow + Cultural Tourism" [1] - The introduction of the popular IP "Pleasant Goat and Big Big Wolf" has led to the creation of Shanghai's first large-scale ice and snow IP-themed exhibition [1] - Unique activities such as intangible cultural heritage-themed skiing shows have been launched to organically blend traditional culture with emerging ice and snow sports [1] Seasonal Operations - During the summer, YaoXue extended its operating hours and hosted events like the "Snow Electric Music Festival" and "Fun Wave Electric Music Festival," effectively increasing visitor stay duration and boosting nighttime cultural tourism [1] - This summer, YaoXue welcomed approximately 500,000 visitors, with equal traffic distribution between the snow and water worlds, and nighttime visitors accounting for 30% [1] - The number of foreign tourists during the summer reached nearly 10,000, representing a 350% increase compared to previous periods [1]