（来源：黑龙江日报） 转自：黑龙江日报 春节假期虽已落幕，但丙午马年央视春晚哈尔滨分会场那惊艳世界的一幕幕冰雪奇景，仍在被人们津津乐道 ——冰雪大世界里冰雕玉砌、流光溢彩，化作童话般的"冰舞台"；头戴大红帽的网红大雪人被AI赋予生命， 在晶莹的冰面上与小女孩翩然共舞；哈尔滨大剧院的穹顶下，交响乐与芭蕾翩然绽放，奏响冰雪与艺术的和 鸣；中华巴洛克历史文化街区的青砖灰瓦间，红灯笼高挂，烟火气升腾；背着橙色小书包的哈尔滨极地公 园"淘学企鹅"，摇摇摆摆间尽显极地萌趣…… 从静态的观赏到动态的陪伴，从单一的景观到多元的IP，黑龙江正将"冰天雪地"这一地方性资源禀赋，转化 为具有世界影响力的文化符号，在"冰天雪地也是金山银山"的时代答卷上，书写着独特的爆款逻辑。 符号的力量：从"物理景观"到"情感地标" 七届哈尔滨冰雪大世界。本报记者 张澍摄 以前一提到黑龙江，人们想到的就是"冷"，而随着近年来一个个超级IP的出圈，人们记住的是"暖"。 2025-2026冰雪季，哈尔滨音乐公园19米高的大雪人依旧戴着那顶标志性的红帽，微笑注视着南来北往的游 客。截至2月10日，这一季的大雪人已吸引超90万名游客慕名"打卡"。人们不远千 ...

转自：邯郸网络广播电视台 春节假期，馆陶县冰雪文旅市场持续升温，冰雪游乐区成为市民游客"运动过大年"的首选，新春的冰雪盛宴让年味愈发浓郁。 走进该县汉唐风运尖锋旱雪场，标志性的"金针菇"旱雪毯在阳光下熠熠生辉，这片场地将旱雪与真雪的相似度提升至90%，无需低温造雪，让游客实现 了"四季畅滑"的梦想。雪场划分专业与大众两大区域，初级道、中级道错落分布，魔毯平稳运送着络绎不绝的游客，这里不仅是专业滑雪爱好者的练兵 场，更成为亲子家庭的欢乐天地。 （来源：邯郸网络广播电视台） "现在家门口有了专业的尖锋旱雪场，就想着带孩子体验滑雪，孩子在新手区练得特别起劲，一点都不怕摔。"来自该县金陶丽都的居民王叶带着女儿刚滑 完一圈，脸上洋溢着喜悦。 与旱雪场的激情飞驰相映成趣，馆陶滑冰场同样热闹非凡。场内冰刀划过冰面的声响夹杂着游客的欢声笑语，无论是娴熟的滑冰爱好者还是慢慢摸索的初 学者，都能在冰面上收获到快乐。"滑冰是我们家的传统，每年春节都要来滑几圈，既能锻炼身体，又能增进家人感情。"正在陪孙子滑冰的居民张建军笑 着说。 冰雪狂欢之外，多元潮玩与美食体验让欢乐持续加码。在碰碰车场内，游客们驾驶着车辆灵活穿梭、巧妙碰撞，尖叫 ...

冰天雪地也是金山银山。以"冰雪+"为支点，冰雪经济不断撬动供需升级，催生出更多消费新场景、产 业新生态，带动区域发展。 冰雪运动成为新风尚，全民上冰、逐雪而行的热潮在各地涌动，释放冬日活力。中国制造在冰雪装备赛 道崭露头角，滑雪服、滑雪板等产品产销两旺，赢得更多海内外消费者青睐。"冰雪+文旅"深度融合丰 富消费供给，冰雪世界如梦似幻，冬日旅游热度不减，为推动地方经济发展注入新动能。 ——编者 （文章来源：人民日报） 冰雪之上，既有速度与激情的碰撞，更有民生与发展的交融。高标准的冰雪运动场馆、温馨周到的服务 保障，让人民群众的获得感、幸福感在冰天雪地间持续增强。 突破季节限定，打破地域局限，冰雪资源正通过创新开发与多元融合，源源不断转化为"热经济"，彰显 出中国经济发展的强劲韧性与澎湃活力。 ...

Group 1 - The core idea is the integration of the ice and snow economy with ethnic unity efforts to enhance resource advantages and promote cultural exchange among various ethnic groups [1][2] - The ice and snow industry serves as a link to combine agriculture, sports, culture, commerce, and tourism, allowing diverse communities to deepen emotional connections and cultural understanding through joint participation and consumption [1] - In the Chengdong District, over 200 merchants from various ethnic backgrounds participated in a New Year market, showcasing ice and snow cultural creations and ethnic specialty foods, fostering collaborative business operations [1] Group 2 - The integration of ice and snow activities with ethnic cultural displays aims to enhance cultural identity among different ethnic groups through events like flower lantern viewing and folk customs [2] - The Huangyuan County set up a themed exhibition area titled "Harmony between Han and Tibetan: Unity and Prosperity" during the "Double Ning Double Lantern Exhibition," merging various ethnic cultural symbols [2] - A cross-regional cooperation model for the ice and snow economy is being developed to achieve shared customer resources, interconnected routes, and co-branded development, with the Datuo Hui Autonomous County leading initiatives to sign cooperation agreements with neighboring counties [2]

Group 1 - The upcoming 2026 Milan Winter Olympics is prompting Beijing, as a "Double Olympic City," to stimulate enthusiasm for ice and snow sports through the Olympic Central District, activating the "ice and snow +" consumption momentum [1] - Various venues such as the National Stadium (Bird's Nest), National Speed Skating Oval ("Ice Ribbon"), and Olympic Forest Park are creating an ice and snow experience matrix that showcases vibrant participation from families and the younger generation, reflecting the vitality of the post-Olympic ice and snow economy [1] - Sales of ice and snow sports apparel and equipment have seen significant growth, with some retailers reporting over 30% year-on-year increase in sales of ski suits and outdoor clothing [1] Group 2 - Zhangjiakou City in Hebei Province, the host of snow events for the 2022 Beijing Winter Olympics, is continuously enhancing its development efforts to promote high-quality growth in the ice and snow economy [1] - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is expected to exceed 1 trillion yuan for the first time by 2025 [1] - The ongoing popularity of ice and snow tourism destinations is driving new consumption opportunities, indicating a growing "ice and snow heat" in the market [1]

在内蒙古呼伦贝尔市牙克石市，冰雪覆盖的凤凰山景区中，新开辟了110万平方米的大众冰雪试乘试驾场地。 从封闭的产业测试到开放的大众体验，从服务车企的专业产业到普惠群众的文旅项目，牙克石走出了一条极具地域特色的产业发展路径，推动寒 地汽车测试产业与冰雪文旅产业深度融合、双向赋能，让冰天雪地真正成为撬动寒地经济高质量发展的"金山银山"。 ■鸥舞春城：文旅融合激活昆明"观鸥经济" 每到冬季，在云南省昆明市滇池畔的海埂大坝、海洪湿地等地，红嘴鸥成群结队在空中翩翩起舞，成为春城昆明的一道靓丽风景。 2026年开年之际，中国消费市场展现出澎湃活力与无限创意。从北国的冰雪激情到南国的生态浪漫，从传统的年味商贸到古城的夜色繁华，各地 正凭借独特资源，打造消费新场景、新体验。 ■牙克石：打造大众冰雪试驾场地 发展冰雪文旅新IP 在河南省许昌市，夜幕下的曹魏古城灯火璀璨，人流如织。2024年7月，曹魏古城中轴步行街被河南省认定为首批省级夜经济集聚区之一。 作为河南省首批省级夜经济集聚区，2024年，曹魏古城接待游客逾600万人次，已成为许昌三国文化游的网红景点和夜经济的强劲引擎。在这里， 游客不仅能感受到浓厚的三国文化氛围，还能体 ...

Core Viewpoint - The development of a 1.1 million square meter public ice and snow test drive area in Yakeshi City, Inner Mongolia, signifies a shift from a cold, limiting environment to a vibrant tourism and cultural project, integrating the cold climate automotive testing industry with public tourism experiences [1][3]. Group 1: Industry Transformation - The area is transitioning from a closed industrial testing environment to an open public experience, showcasing a unique regional development path [3]. - The integration of cold climate automotive testing with ice and snow tourism is aimed at enhancing economic growth and creating a dual empowerment effect [3]. Group 2: Infrastructure Development - The new test drive area features over ten high-standard testing roads, including grid roads, ice straight lines, and ice snow loops, facilitating professional vehicle testing [1].

Group 1 - Jilin Province aims to attract over 180 million ice and snow tourists this winter season, with total spending expected to exceed 330 billion yuan [1] - The province boasts over 300 kilometers of ski trails and the longest aerial cableway network in the country, with five national-level ski resorts [1] - New ice and snow tourism products and experiences, such as rime drifting and snowfield exploration, are being introduced to enhance consumer engagement [1] Group 2 - The 33rd Winter Universiade will take place in Changchun in 2027, with over 100 ice and snow events planned in Changchun and Jilin cities, and an additional 300 events across the province [2] - The provincial government is focused on transforming "cold resources" into "hot industries" to stimulate tourism consumption and enhance the ice and snow economy [2] - Jilin Province is committed to building a world-class ice and snow brand and tourism destination, aligning with the philosophy that "ice and snow resources can also be valuable assets" [2]

Core Insights - The article highlights the transformation of Yakeshi into a dual-driven strategy focusing on "ice and snow tourism + automotive testing" as a means to leverage its extreme cold climate for economic development [2] Group 1: Development of Ice and Snow Tourism - Yakeshi has developed a 2.25 million square meter ice and snow automotive entertainment area, which includes public driving experiences such as ice drifting and snow off-roading [2] - The newly constructed 1.1 million square meter trial area has been completed and is operational, featuring high-standard test tracks for various driving experiences [1][2] - The initiative aims to convert professional automotive testing resources into tourism products, allowing the public to engage with Yakeshi's automotive testing industry [2] Group 2: Professional Training and Safety - The entertainment area is equipped with a professional coaching team that provides one-on-one guidance for participants of different skill levels, emphasizing practical winter driving safety skills [2] - The extreme cold environment of Yakeshi is recognized as a natural asset for winter automotive testing, attracting numerous automotive companies for professional testing [2] - The shift from closed industry testing to open public experiences represents a significant evolution in Yakeshi's economic strategy, promoting both the automotive testing and ice and snow tourism industries [2]

Group 1 - The core viewpoint emphasizes the importance of high-altitude health and wellness as a key driver for ecological protection and economic development in Qinghai, promoting a dual win for both aspects [1] - The high-altitude health industry is seen as a vital carrier for the transformation and upgrading of local industries, leveraging ecological resources to enhance economic advantages [1] - The integration of "high-altitude health + ecological tourism" is highlighted as a strategy for sustainable development, aiming to improve the professionalism and branding of the health industry [1] Group 2 - The "Ice and Snow Feast" event in Qingtang City showcases a successful model of integrating diverse business formats, becoming a popular destination for cultural and tourism consumption in Xining [2] - The event's approach to transforming winter ice and snow resources into economic benefits is recognized, with a focus on green development and the circular use of facilities [2] - There is a call for increased promotion of the ice and snow economy to attract more tourists and enhance the overall experience of high-altitude winter activities, contributing to local economic growth and cultural prosperity [2]