冰雪文旅

Search documents
上海耀雪冰雪世界开业一周年 国际冰雪文化季正式启幕
Zheng Quan Ri Bao Wang· 2025-09-07 09:47
据了解,依托"冰雪+文旅"深度融合的创新模式,耀雪不断拓展冰雪场景的文化内涵与体验维度。通过引入"喜羊羊与灰太 狼"国民IP,打造上海首个大型冰雪IP主题展;推出非遗主题滑雪秀等特色活动,实现传统文化与新兴冰雪运动的有机融合;夏 季延长营业时间,开展"撒雪电音节"和"趣浪电音节",有效增加了游客停留时长,拉动文旅夜场经济。今年暑期,耀雪累计接 待游客约50万人次,雪世界和水世界客流占比持平,夜场客流占比达30%。暑期外籍游客接待量近万人,环比增长350%。 (编辑 郭之宸) 本报讯 (记者张文湘 见习记者占健宇)9月6日,全球最大室内雪场——上海耀雪冰雪世界(以下简称"耀雪")迎来开业 一周年,并正式启动"上海首届国际冰雪文化季"活动。记者获悉,自开业以来,耀雪已累计接待游客超100万人次,单日最高 客流达1.5万人次。依托"冰雪+文旅"的模式,耀雪激活上海冰雪消费市场,带来经济效益约2亿元,带动周边配套商业营业额增 长约30%。 活动方面,耀雪特邀来自哈尔滨冰雪大世界的雪雕师,用4000立方米真雪打造雪雕版上海地标,并推出充满异域风情的冰 雪市集、传统簪花主题滑雪秀和丰富多彩的打卡赢奖等活动。 ...
上海耀雪冰雪世界接待游客超百万人次
Jie Fang Ri Bao· 2025-09-07 00:54
昨天,全球最大室内雪场上海耀雪冰雪世界国际冰雪文化季暨一周年庆典活动盛大开启,为市民带来一场融合冰雪运动、 艺术与文化的沉浸式体验。自开业以来,耀雪冰雪世界已累计接待游客超100万人次,依托"冰雪+文旅"模式激活上海冰雪消费 市场,带来经济效益约2亿元,带动周边配套商业营业额增长30%。 记者 李宝花 孟雨涵 摄影报道 ...
在太阳岛,感受“新”风——写在2025企业家太阳岛年会主论坛开幕之际
Xin Hua Wang· 2025-08-03 02:01
Group 1 - The 2025 Entrepreneurs' Sun Island Annual Conference is held in Harbin from August 2 to 4, focusing on "New Quality Productivity: New Manufacturing, New Consumption, New Ecology" to promote high-quality development and revitalization in Northeast China [1][5] - The establishment of the Heilongjiang Ice and Snow Tourism Development Promotion Association marks a shift from individual efforts to collective development in the ice and snow industry, with dozens of companies participating in the formulation of industry standards [2] - The Harbin Matier Cultural Tourism Investment Group integrates key IPs like Ice and Snow World and Sun Island Snow Expo to create a year-round consumption scene, utilizing technology to enhance visitor experiences [2] Group 2 - The North China Agricultural Group showcases a digital management model in agriculture, leading to a significant increase in income for farmers and a 20% rise in premium rates for high-quality agricultural products [2][4] - The "Nine Treasures and Eighteen Products" brand represents the transformation of traditional agriculture in Heilongjiang, focusing on rare and high-quality forest products [3] - The "Yumi Shuo" brand utilizes an innovative e-commerce model to achieve over 15 million yuan in online sales within six months, benefiting thousands of farmers [3] Group 3 - The annual conference serves as a national platform for dialogue among entrepreneurs, emphasizing the importance of new quality productivity and its role in the comprehensive revitalization of Northeast China [5] - The integration of digital technology in agriculture is seen as a key driver for modernization, with a focus on attracting talent back to rural areas [4] - The promotion of local cultural elements in product design, such as the white birch juice brand, reflects a shift towards cultural and ecological branding in Northeast China [4]
京津冀滑雪新地标点燃文旅新引擎
Xin Hua Wang· 2025-07-08 04:10
Core Viewpoint - The opening of the "Hot Snow Miracle" ski resort in Zhengding, Hebei, marks a significant development in promoting winter sports and tourism in the region, aiming to attract ice and snow enthusiasts during the summer season [1][2][3] Group 1: Event Highlights - The opening day attracted a large number of visitors from Shijiazhuang and the Beijing-Tianjin-Hebei region, featuring various activities such as skiing lessons for youth and a park jam competition [2] - The resort will host a series of summer promotion activities for youth ice and snow sports, including "ice and snow into schools" and skiing competitions, aiming to cultivate talent in winter sports [2][3] Group 2: Infrastructure and Facilities - The "Hot Snow Miracle" ski resort covers an area of over 30,000 square meters, equivalent to 4.2 standard football fields, and includes beginner and intermediate ski trails as well as a professional terrain park [3] - The resort features a 3,600 square meter ice and snow amusement park with over 10 snow-related activities, catering to both skiers and non-skiers [3] Group 3: Economic and Cultural Impact - The project is part of a broader initiative to leverage the "post-Olympic effect" in Hebei, promoting winter sports and enhancing competitive levels [3][4] - The resort is integrated into the "Deep International Zhenyue World," which includes logistics, commercial complexes, cultural districts, and hotels, creating a closed-loop model that enhances urban functionality and economic development [4][5] Group 4: Future Developments - The commercial complex and hotel within the "Deep International Zhenyue World" are set to be fully operational by 2026, aiming to provide diverse and high-quality experiences [5] - The project will continue to enhance the ice and snow industry chain and explore new paths for urban integration, contributing to the high-quality development of the region [5]