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上海耀雪冰雪世界开业一周年 国际冰雪文化季正式启幕
Zheng Quan Ri Bao Wang· 2025-09-07 09:47
据了解,依托"冰雪+文旅"深度融合的创新模式,耀雪不断拓展冰雪场景的文化内涵与体验维度。通过引入"喜羊羊与灰太 狼"国民IP,打造上海首个大型冰雪IP主题展;推出非遗主题滑雪秀等特色活动,实现传统文化与新兴冰雪运动的有机融合;夏 季延长营业时间,开展"撒雪电音节"和"趣浪电音节",有效增加了游客停留时长,拉动文旅夜场经济。今年暑期,耀雪累计接 待游客约50万人次,雪世界和水世界客流占比持平,夜场客流占比达30%。暑期外籍游客接待量近万人,环比增长350%。 (编辑 郭之宸) 本报讯 (记者张文湘 见习记者占健宇)9月6日,全球最大室内雪场——上海耀雪冰雪世界(以下简称"耀雪")迎来开业 一周年,并正式启动"上海首届国际冰雪文化季"活动。记者获悉,自开业以来,耀雪已累计接待游客超100万人次,单日最高 客流达1.5万人次。依托"冰雪+文旅"的模式,耀雪激活上海冰雪消费市场,带来经济效益约2亿元,带动周边配套商业营业额增 长约30%。 活动方面,耀雪特邀来自哈尔滨冰雪大世界的雪雕师,用4000立方米真雪打造雪雕版上海地标,并推出充满异域风情的冰 雪市集、传统簪花主题滑雪秀和丰富多彩的打卡赢奖等活动。 ...
新模式、新业态“多点开花”!浦东消费场景持续焕新
Sou Hu Cai Jing· 2025-08-10 17:22
Group 1: Event Highlights - The "Hot Power Starry Night 88 Fitness Day" event in Pudong marks the first nighttime celebration of "National Fitness Day," integrating market projects to attract more citizens [1][2] - The event features over ten sports activities, including ice skating, shooting, and martial arts, promoting sports enthusiasm among the public [2] - A cultural market showcases intangible heritage projects and local delicacies, enhancing the nighttime cultural and tourism experience for citizens [4] Group 2: Sports and Entertainment Integration - Increasingly, sports venues in Pudong are transforming into multi-functional sports consumption complexes, with the Shanghai Yao Snow Ice World attracting over 160,000 visitors this summer [6] - The indoor snow music festival and water world events have become popular attractions, with weekend participation exceeding 3,000 people [6] - The proportion of visitors from Hong Kong, Macau, Taiwan, and foreign tourists has increased by 300% compared to the previous year [6] Group 3: Hotel and Dining Innovations - Star-rated hotels in Pudong are expanding their service offerings to attract more customers, such as the "community canteen" initiative by the Zijinshan Hotel, providing high-quality food at affordable prices [7][9] - The initiative has led to long queues and increased customer engagement, demonstrating the effectiveness of innovative dining solutions [9] - Other hotels, like the VOKO Hotel, are also implementing community stalls to enhance customer connections and break the stereotype of high-end dining [9] Group 4: Cultural and Commercial Synergy - The "Poetic Journey at Kerry" summer event in Pudong Kerry City integrates cultural elements from the animated film "Chang'an 30,000 Miles," creating a poetic world for consumers [10][14] - The exhibition features interactive experiences and traditional performances, enhancing the cultural value of commercial spaces [12][14] - Future cultural events are planned, including the "Shadow Play Season" and "Oracle Bone Season," continuing the innovative model of cultural engagement in commercial settings [14]
端午假期周边游、本地游占64% “微度假”成文旅消费新风尚
Shang Hai Zheng Quan Bao· 2025-06-02 18:26
Core Insights - The "micro-vacation" model, driven by demand for short-distance travel, is becoming a significant force in boosting cultural and tourism consumption during the Dragon Boat Festival [6] Group 1: Cultural and Tourism Trends - The Dragon Boat Festival has seen a rise in cultural experiences and short-distance travel, with attractions enhancing visitor engagement through diverse activities [1][4] - Suzhou's Tiger Hill scenic area reported a 21.96% year-on-year increase in visitor numbers on the first day of the holiday [1] - Online travel platform Fliggy noted a 30% year-on-year increase in domestic car rental bookings during the holiday [3] Group 2: Popular Destinations and Activities - Popular destinations for short-distance travel include cities like Hangzhou, Nanjing, Shanghai, and Suzhou, with local tourism accounting for 64% of travel during the holiday [5] - Activities such as traditional crafts and performances have attracted visitors, exemplified by events like the "Panlong Water Market" in Shanghai [4] Group 3: Economic Impact and Industry Development - The "micro-vacation" trend is transforming tourism consumption from low-frequency to medium-frequency, expanding the market size [6] - This trend is fostering innovation in products and services, leading to new business models and experiences, such as pet-friendly resorts and immersive projects [6]