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文化底色浓!沉浸式体验非遗文化成为驱动“宝藏小城”文旅热度攀升新引擎
Yang Shi Wang· 2026-01-27 13:26
Core Insights - The integration of intangible cultural heritage (ICH) and tourism experiences is enriching the cultural landscape of the Spring Festival tourism market, with small cities like Huangshan, Jingdezhen, Quanzhou, Foshan, and Zigong expected to emerge as tourism "dark horses" during the 2026 Spring Festival holiday [1] Group 1: Cultural Heritage and Tourism - Immersive experiences of intangible cultural heritage are driving the popularity of "treasure small cities" in tourism [6] - The ancient city of Huizhou in Anhui showcases traditional customs through its architecture and streets, providing a living classroom of Chinese culture for visitors [6] - The traditional lantern festival in Zigong, Sichuan, combines night tourism and family-friendly activities, making it a popular choice for family outings [6] Group 2: Unique Experiences in Various Cities - In Jingdezhen, visitors can participate in the entire ceramic firing process, experiencing the transformation from clay to exquisite porcelain, highlighting the craftsmanship of ICH [9] - Guangdong's ICH projects, such as paper-cutting and lion dancing, seamlessly connect Lingnan aesthetics with daily life, encouraging tourists to slow down and engage deeply [9] - In Quanzhou, visitors experience the charm of ancient streets while enjoying local performances, creating a unique dialogue with culture [9][12] Group 3: Local Government Initiatives - The Quanzhou Cultural, Radio, Television and Tourism Bureau emphasizes the transformation of ICH into interactive and experiential scenes, allowing tourists to explore the unique charm of the city [12]