马皮绘画笔触细腻、皮具制作天然古朴、百年手工冰淇淋散发醇厚香气……秋日的新疆伊犁老城文化旅游区，阳光洒满蜿蜒街巷，蓝墙映着斑 驳树影，马车铃铛声与非遗工坊的敲打声交织。 位于新疆伊犁哈萨克自治州伊宁市的伊犁老城文化旅游区（以下简称伊犁老城），因其独特的民居风貌与文化积淀，素有"民居博物馆"的美 誉。近年来，当地深度挖掘非遗资源，将"藏于深巷"的非遗代表性项目转化为游客可沉浸式体验的DIY内容，以守正之心传承非遗，以创新之 力赋能文旅。 当地传统皮革手工技艺多做马鞍、传统皮鞋，曹红兵凭借其设计专业的优势，在传承传统技艺的基础上大胆创新，将当地人文历史、民俗风情 融入作品，推出羊皮烫画等文创作品。融入了哈萨克毡房、少数民族乐器等元素的文创产品，成为游客体验非遗的热门选择。"游客亲手制作 时，能更深入了解新疆文化，这就是文旅融合的意义。"曹红兵说，目前工坊还享受到房租减免等政策扶持，为非遗传承注入了更多动力。 走进归迹·马文化集成店，画师坐在一角，手中的画笔在拼皮棒球帽上勾勒出白马图案，栩栩如生。店铺创始人阿孜古丽·吾甫尔的新疆毛皮画 于2022年4月被列为乌鲁木齐市级非遗代表性项目。 "伊犁是'天马之乡'，我们在 ...

伊犁老城：非遗在文旅融合中守正创新 新华社记者关俏俏 马皮绘画笔触细腻、皮具制作天然古朴、百年手工冰淇淋散发醇厚香气……秋日的新疆伊犁老城文化旅 游区，阳光洒满蜿蜒街巷，蓝墙映着斑驳树影，马车铃铛声与非遗工坊的敲打声交织。 位于新疆伊犁哈萨克自治州伊宁市的伊犁老城文化旅游区（以下简称伊犁老城），因其独特的民居风貌 与文化积淀，素有"民居博物馆"的美誉。近年来，当地深度挖掘非遗资源，将"藏于深巷"的非遗代表性 项目转化为游客可沉浸式体验的DIY内容，以守正之心传承非遗，以创新之力赋能文旅。 非遗的生命力离不开其生长的文化环境。伊犁老城在保护"蓝街、马车、工坊、民居" 原生态场景的同 时，优先引入非遗工坊、传统手作店等业态，让游客体验非遗的魅力。 "我们希望游客能在指尖互动中，触摸传统技艺的温度，感受非遗的厚重。"伊宁市卡山其民俗旅游开发 有限责任公司旅游计调负责人依木兰·普拉提介绍，伊犁老城不仅保留了做花帽的"朵普其"、做皮质用 品的"昆其"、做铁皮桶的"切来克其"，还引入全疆各地的非遗代表性项目。"希望游客朋友们能在这里 感受多元非遗，亲手制作专属的非遗物品。"依木兰·普拉提说。 （新华社乌鲁木齐9月23日电 ...

7月15日，游客在普者黑景区嬉戏玩耍。新华社记者 彭奕凯 摄 晴空朗照，位于云南省文山州丘北县的普者黑旅游景区碧波荡漾，绿意盎然。来自吉林的游客高晓天，相机和脸颊已沾满黑灰。她兴奋地告 诉记者，这已是第二次来到普者黑，"第一次是慕名山水而来，这一次是专门来体验花脸节的酣畅淋漓"。 花脸节是丘北县彝族传统节日之一。庆祝活动上，无论男女老少、是否相识，人们都会抓起特制香草黑灰，互相涂抹嬉戏。这样的节庆活 动，吸引了更多游客来到丘北县，也成为推动当地文旅产业发展的一个重要因素。 数据显示，今年上半年，丘北县累计接待游客461.09万人次，实现旅游总花费42.08亿元，同比分别增长3.72%和5.55%。 普者黑景区游客数量增长带动周边村庄发展出580余家宾馆酒店和特色民居客栈，各类餐馆、小吃店可提供超过2万个餐位。景区携手村集体 和村民共同打造区域性联合营销体，在普者黑的秀美山水间绘就了一幅乡村振兴的新图景。 不仅是丘北县，伴随着多彩民俗活动，游客来到云南不仅能看到壮美山水，还能释放压力、舒缓情绪，获得独特的体验感和情绪价值。 非遗与文旅的深度融合，不仅为游客解锁了独特的体验，更为当地注入了发展的新活力。 巍山县庙 ...

Core Viewpoint - Hainan is actively promoting the protection and innovative development of intangible cultural heritage (ICH), particularly focusing on the traditional craftsmanship of the Li ethnic group, which has gained international recognition and is being integrated into the local economy and tourism [3][4][5]. Group 1: Protection and Development of Intangible Cultural Heritage - Hainan has established a comprehensive framework for the protection of ICH, with 32 national-level ICH projects, 103 provincial-level projects, and 398 municipal-level projects [3]. - The Li brocade weaving technique, recognized as a "living fossil" of the textile industry, has seen its number of practitioners grow from under 1,000 in 2009 to nearly 20,000 today due to ongoing protection efforts [5]. - The inclusion of Li brocade in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity on December 5, 2024, marks a significant milestone for Hainan's ICH protection efforts [5]. Group 2: Economic Impact and Industrialization - The "Old Dad Tea" culture in Hainan has led to the establishment of over 4,000 tea shops, generating an annual sales revenue of approximately 10 billion yuan and creating over 50,000 jobs [7]. - The sales revenue from Hainan's agarwood industry surpassed 200 million yuan in 2023, supported by 145 agarwood enterprises, showcasing a complete industrial chain from cultivation to sales [7]. - Various local food brands, such as Lingao roasted suckling pig and Fushan coffee, are emerging as new economic drivers, transforming culinary heritage into economic opportunities [7]. Group 3: Integration with Tourism - Hainan's cultural tourism sector is thriving, with attractions like the Betel Nut Valley showcasing over 10 ICH elements and receiving millions of visitors annually [9]. - The integration of ICH with tourism is exemplified by initiatives in various regions, such as pottery exhibitions and performances in the Baotu Village, enhancing visitor engagement and experience [10]. - The provincial government has developed a comprehensive plan for the integration of ICH and tourism, aiming to create demonstration projects like the Qilou ICH Art Museum and the Nanshan International ICH Center [10][11].

Core Insights - The integration of intangible cultural heritage (ICH) products into daily life is gaining popularity, appealing to both domestic and international consumers [1][2][6] - The "Non-Heritage Renewal Shopping Month" initiative by the Ministry of Culture and Tourism aims to promote diverse ICH products and enhance consumer experiences [1][2] Group 1: Market Trends - ICH products have become bestsellers in the market, with a reported 33% year-on-year increase in orders during the "Non-Heritage New Year Shopping Month" [2] - Young consumers are increasingly drawn to traditional culture, particularly "Guochao" products, which has opened opportunities for ICH to cross over into mainstream markets [2][3] Group 2: Innovative Collaborations - The collaboration between Shanghai Academy of Fine Arts and Shanghai Huayi Shoes has led to the creation of 100 cross-disciplinary design products that incorporate traditional ICH techniques into modern items [2] - The success of ICH products in popular media, such as the drama "Eternal Night Star River," has driven demand for related cultural products [2] Group 3: Cultural Experiences - The establishment of ICH-themed spaces in commercial venues, such as the "Jiebai 1918" tea space in Hangzhou, enhances consumer engagement with traditional crafts and tea culture [4][5] - ICH experiences are being integrated into rural tourism, with initiatives like tea-making workshops in homestays attracting visitors and enriching their cultural experience [6][7] Group 4: Global Appeal - ICH products are not only popular among domestic consumers but also serve as cultural symbols for international tourists, enhancing their understanding of Chinese culture [7]