加强重点项目保护传承，创新产业化发展路径 海南：非遗"烟火气"激发文旅新活力 如今的海南非遗版图，已是繁星满天：共有国家级非遗项目32项，省级以上非遗项目103项，市县级以上 非遗项目398项;国家级非遗代表性传承人32人，省级非遗代表性传承人149人;先后认定非遗传承村16个，建 设黎锦技艺传习馆15个，国家级、省级传统工艺工作站3个，非遗工坊119个……海南以"非遗+"的无限可能， 推动非遗走进百姓生活，融入人间烟火。 从"急需保护"到走向世界 从海南五指山到法国巴黎，相隔上万公里，不同的语言、不同的肤色、不同的文化，但黎锦却能激起两 地人民的艺术共鸣。 今年3月，黎锦再度闪耀巴黎时装周——知名设计师品牌VeroniqueLeroy发布的2025/26秋冬黎锦大师合作 系列，让世界时尚界的目光再次为这门东方非遗的生命力停留。 事实上，黎锦的出海版图早已描绘：走进联合国教科文组织总部，走入意大利米兰设计周，在马耳他、 德国和保加利亚举行巡回展，在日本大阪世博会进行展示……每一次亮相世界，黎锦的经纬线屡屡成为瞩目 近日，第五届三亚南山非遗季上，海南黎族传统打柴舞吸引外国游客前来体验。海南日报全媒体记者 王程龙 ...

Core Insights - The integration of intangible cultural heritage (ICH) products into daily life is gaining popularity, appealing to both domestic and international consumers [1][2][6] - The "Non-Heritage Renewal Shopping Month" initiative by the Ministry of Culture and Tourism aims to promote diverse ICH products and enhance consumer experiences [1][2] Group 1: Market Trends - ICH products have become bestsellers in the market, with a reported 33% year-on-year increase in orders during the "Non-Heritage New Year Shopping Month" [2] - Young consumers are increasingly drawn to traditional culture, particularly "Guochao" products, which has opened opportunities for ICH to cross over into mainstream markets [2][3] Group 2: Innovative Collaborations - The collaboration between Shanghai Academy of Fine Arts and Shanghai Huayi Shoes has led to the creation of 100 cross-disciplinary design products that incorporate traditional ICH techniques into modern items [2] - The success of ICH products in popular media, such as the drama "Eternal Night Star River," has driven demand for related cultural products [2] Group 3: Cultural Experiences - The establishment of ICH-themed spaces in commercial venues, such as the "Jiebai 1918" tea space in Hangzhou, enhances consumer engagement with traditional crafts and tea culture [4][5] - ICH experiences are being integrated into rural tourism, with initiatives like tea-making workshops in homestays attracting visitors and enriching their cultural experience [6][7] Group 4: Global Appeal - ICH products are not only popular among domestic consumers but also serve as cultural symbols for international tourists, enhancing their understanding of Chinese culture [7]